TV Azteca San Diego/Tijuana Channels 21 and 27 Also available in Mexicali, Tecate & Ensenada.

1. TV AztecaSan Diego/TijuanaChannels 21 and 27Also available in Mexicali, Tecate & Ensenada. Represented by: Tel: 619.466.3776 Email: sales@mediaaccesspartners.com http://www.mediaaccesspartners.com

2. TV Azteca TV Azteca, offers two of the leading television networks in Mexico! In San Diego, the network affiliates are: Channel 27, Mexico’s “Canal Trece” Channel 21, Mexico’s “Canal Siete”

3. TV Azteca Channel 27 - XHJK-TV Quality, first-run network programming! • Novelas • Sports (Soccer, Auto Racing, etc) • Local & Network News • Entertainment/Reality TV • Movies

4. TV Azteca Channel 21 - XHTT-TV Quality, first-run network programming! • Movies • Sit-Coms • Sports (Soccer, NFL Football, etc.) • Network News • Children/Teen Programming

5. TV Azteca TV Azteca is available in all California/Mexico Border Markets! In Mexicali on Channels 5 and 20 Cablemas Channels 12 and 35 In Tecate, on Channles 10 and 6 Cablemas Channels 13 and 7 In Ensenada, on Channels 13 and 2 Cablemas, Channels 12 and 21 Ask your Account Executive for details and rates for each market!

6. New Show! • TV Azteca announces the launch of our first, locally produced, morning show! • Every weekday, from 8:00 to 9:00 AM join our cast of talented fresh faces for a completely different kind of morning show, focused on the unique lifestyle of individuals and families living on the international border! • Topics will include: Food, Health & Beauty tips, Legal Support, Sports, Home Improvement and more! • Your Manana Azteca co-hosts are; Roxana Suarez, Christian Orozco and Silvia Chia...all are young, talented and dedicated to making Manana Azteca “Must-see” morning Television!

7. The Cable Myth Several myths exist in the advertising community regarding Cable Television and the Hispanic Viewer/Consumer. While Cable penetration in San Diego is high - and cable coverage is important - the facts are not what others would have you believe. • Fact: Nearly 70% of all Hispanic households in San Diego County are located in the South-County. • Fact: Hispanic household - cable penetration in the South County is 38%. • Fact: Many Hispanic households do not want Cable. It is not an issue of affordability…it is programming availability. The leading television networks in Mexico offer several broadcast channels that can be viewed in south San Diego County. Once hooked to cable, only one of these networks can be viewed. When hooking up to cable, Hispanic households actually give up programming options. • Fact: Cable penetration levels for South-County Hispanic households have remained flat for several years.

8. Nearly 70% of all San Diego County Hispanics live in the ”South County.” Hispanic Cable penetration in the South County is easily the lowest of all county geographical areas. (38%) More Spanish language Television stations can be viewed in South County via broadcast than via cable.

9. TV Azteca 27 • XHJK-Channel 27 Programming (Weekday) 6:30AM-8:45AM “Cada Mañana” (Each Morning) 9:30AM-12PM “Con Sello De Mujer” (Woman’s Seal Of Approval) 12AM-1PM “Como en el Cine”/ “Like in the Movies” Telenovela 1PM-2PM “Noticiario Hechos” (News) 2PM-3PM “La Vida es una Canción” (New series) 3PM-4PM “Lo Que Callamos Las Mujeres” (What Women Keep Quiet) 4PM-5PM “Ventaneando” (Peeking through the Window) 5PM-6PM “Las Juanas” Telenovela (New Series) 6PM-7PM “Los Sanchez” 7PM-8PM “La Heredera” Telenovela 8:00PM-9PM “Noticiario Hechos de la Noche” ( News ) 9PM-10:00PM “Noticiario Hechos Baja California” (Local News) 10:00-10:30PM “Los Protagonistas” 10:30PM-11:30PM Varies by day: (Mon) ”Entre Tres, (Tue) “Una Dia Con” (Wed) “Entre lo Publico y Lo Privado”, (Thur) “Reporte 13” (Fri) En Contexto” (Tue, Thur, Fri @ 10:30 PM)) “Entrevista con Sarmiento” Sample Program Grid. See your Account Executive for current program specifics.

10. TV Azteca 27 • XHJK-Channel 27 Programming (Saturday) 6:30AM-10AM “Revista Tempranito” (Early Magazine/Repeat) 10AM-11AM “Top 10” (Top 10 Music Videos) 11AM-12PM “Hit Popular” (Most Popular Music Videos) 12PM-1PM “Hechos Sabado” (Weekly News Wrap-up) 1PM-3PM “25 Mementos en Deportes” 3PM-7PM Futbol Nacional 7PM-8PM En el Ojo de Huracan 8PM-9PM “El Rival mas Debil” (The Weakest Link) 9PM-10PM “Historias Engarzadas” (Strange Stories) 10PM-11PM “Frente a Frente” Sample Program Grid See your Account Executive for Current program specifics.

11. TV Azteca 27 • XHJK-Channel 27 Programming (Sunday) 6:30 AM-10AM “Revista Tempranito” 10:00AM-12PM Pelicula National 12PM-2PM “Record Guiness” 2PM-4PM “Futbol Nacional” 4PM-5:00PM “DeporTV 5PM-8PM “Aplauso, Aplauso” 8PM-8:30PM “Sobre el Terreno de Juego” (Soccer Recap Show) 8:30-10PM “Sexos en Guerra” Sample Program Grid See your Account Executive for current program specifics.

12. TV Azteca 27 2Q & 3Q-04 Rates (:30) • Early Morning: 6:30am to 9:00am $60 • Day: 9:00am to 1:00pm $75 • Early News: 1:00pm to 2:00pm $75 • Entertainment Block: 2:00pm to 5:00pm $100 • Novela Block: 5:00pm to 8:30pm $150 • News Block: 8:30 to 10:00 (Nat’l & Local) $100 • Late Fringe: 9:30pm to 12:00am $75 • Weekend Sports/Movie Blocks: $150 See your Account Executive for program specifics. Rates subject to change without notice.

13. TV Azteca 21 • XHTT-Channel 21 Programming (Weekday) 8AM-9AM “Manana Azteca” (New local morning show!) 9AM-10:30AM Paid programing 10:30AM-11AM (Mon) “A Pesar de Todo”, (Tue) “El Bebe Bob”, (Wed) “Todo Bajo Control”, (Thu) “De Acuerdo Con Jim” (Fri) “Mas que Hermanos” 11AM-11:30AM “Desde Cero” 11:30AM-12PM “A Quien Corresponda” 12PM-1PM Los Protaganistas en Vivo, con Jose Ramon Fernandez 1PM-2PM “Alias” 2PM-5:PM Tardes Peliculas Afternoon Movies 5:PM-5:30PM “Ay Caramba” (Funniest Home Videos) 5:30PM-6PM “Ay Caramba” (Funniest Home Videos) 6PM-6:30PM “Los Simpsons” (The Simpsons) 6:30PM-7PM “Los Simpsons” (The Simpsons) 7PM-7:30PM “Hechos del 7” (News) 7:30PM-8:00PM Varies by day: (Mon) Descontrol (Tue), Que Buena Onda (Wed), Ya Cayo (Thu) Puro Loco (Fri) Wild On 8PM-10PM Evening Movie 10PM-10:30PM “Hechos del Siete” News (Repeat)

14. TV Azteca 21 • XHTT-Channel 21 Programming (Weekend) Saturday 5AM-10:30AM “Club Ninos” Disney Cartoons & Movies 10:30AM-10:00PM “Movie Block” 10PM-10:30PM “NBA Action” Sunday 7AM-8AM Domingo 7 8AM-8:30AM Piquete de Ombligo 8:30AM-9:00AM “Deportips” (Sports Report) 9AM-11AM NBA Basketball 11AM-10PM Movie Block 10PM-10:30PM Nada Que Ver (New Local Program) See your Account Executive for program specifics.

15. TV Azteca 21 2Q & 3Q-04 Rates (:30) • Manana Azteca New local Morning show! 8:00am to 9:00am Special Offer! $50! • Day: 10:30am to 1:30pm $60 • Afternoon Movies: 1:30pm to 5:30pm $60 • Laugh Block: 5:30pm to 8:00pm $90 • *News: 7:00pm to 7:30 $90 • Prime: 8:00pm to 10:00pm $90 • Late Fringe: 10:00pm to 10:30am $50 • Sabado Disney: 5:00am to 9:00am $75 • Weekend Sports $150 • Weekend Movies $75 See your Account Executive for program specifics. Rates subject to change without notice.

16. TV Azteca In Summary • Two unique, high-quality network affiliates. • Targeted to your consumer profiles. • Integrated Marketing Opportunities • Solid broadcast coverage of the San Diego DMA. • Cost effective delivery. Call us today for research, rates and packages.