Marketing Plan

1. Marketing Plan Alex Mystkowski Camil Topyczlko Michael Cruz Marketing Plan I page 1 I ACM

2. Executive Summary • ACM is aiming toward establishing a strong connection between app buyers needs and there wants. We want to reach potential buyers with “CheckMe” so that they can see that technology can assist them with unresolved issues in this case memory. Our company will be determined to create this app with a solid structured design and mild graphics to the best of our abilities while targeting our desired market (People who suffer from dementia or Alzheimer’s). We only have one Distribution Channel the android market place so advertising apps where buyers operate regularly would be key in attracting customers to our product. Also Quality of Product is also key to influencing our customers. We care for customer financial conditions so we try our best to make the product affordable. Making this company lavish in business takes careful cohesive brainstorming in order to do so we’ve had to consider alternative market strategies before reaching a consensus. Encouraging feedback from app users/buyers is healthy for ACM to grow, offering a variety of demo/trial apps before purchasing the actual app would be useful in getting the feedback straight from the source of our Targeted market. ACM is working around the clock to get the product to those who need it or something similar the most because help for this specific problem is scarce so we choose to work diligently and effectively. Marketing Plan I page 2 I ACM

3. The Challenge • CheckMe works as a reminder or a file holder that keeps track of information implemented by the user. This app is mainly for initial task that need to be done but are forgotten the schedule can be modified at anytime as the user desires. A challenge would be how would this app appeal to those who live with someone or is a caretaker of someone with Alzheimer's or dementia. ACM is looking forward to selling this product on the android market approximating that 250 purchases will be made by the 1st-2nd month of being on the market. Marketing Plan I page 3 I ACM

4. Situation Analysis Company Analysis • Goals: • Have fun while working together on this learning experience. • Successfully develop apps for our ideal consumers. • Create 6 apps within this year and put them on the market. • Have more than 800 downloads for our apps. • Focus: • To help remind people what they have forgotten. • Strengths: • Apps are very reliable, easy to use • Weaknesses: • Apps may not have too much graphics, only one page layout. • Market Share: • This is our first app we are in the process of brainstorming more. ACM does not partially own any apps on the market currently. Marketing Plan I page 4 I ACM

5. Situation Analysis Customer Analysis • Number-We desire to sell this product to at least thousands of people with mental disabilities and also sell to approximately 550-900 non-mentally disabled customers. • Type- Mid-Aged or slightly over middle aged. • Value drivers- Our customers are concerned with the products capabilities in assisting there needs also quality of the product. • Decision process- Customers browse the android market for possible apps that intrigue them or that they can benefit from. Also decisions are made by how well an app appeals to a customer. Beta’s/demo’s are also influential in the purchase of products on android market. Marketing Plan I page 5 I ACM

6. Market Segmentation Segment 1 Segment 2 • Description-the Millions who suffer from Alzheimer's. • Percent of sales- 50% of our sells • What they want- Customers want an easy to use app that could be the solution to there memory issues. • How they use product- Customers can open “CheckMe” and type inside a objective bar as many times they need too. The app will then Save the data and if customers forget what they need to do or have done prior to an event they can always open it to be reminded. If necessary they can reset there schedule to something new. • Support Requirements- • How to reach them- Magazines (Good House Keeping, Family Circle). Newspapers (New York Post, Daily News) • Price sensitivity- Pricing would be fairly reasonable to make it simple to obtain. • Description-Other millions who work, study and have trouble remembering what they needed to do a couple hours/days ago. • Percent of sales- 50% of our sells • What they want- Customers want an easy to use app that could be the solution to there memory issues. • How they use product- Customers can open “CheckMe” and type inside a objective bar as many times they need too. The app will then Save the data and if customers forget what they need to do or have done prior to an event they can always open it to be reminded. If necessary they can reset there schedule to something new. • Support Requirements- • How to reach them- Magazines (Good House Keeping, Family Circle). Newspapers (New York Post, Daily News) • Price sensitivity- Pricing would be fairly reasonable to make it simple to obtain. Marketing Plan I page 6 I ACM

7. Alternative Marketing Strategies • Our company have considered other options/ideas for selling this product but did not include them. If “CheckMe” does not meet it’s estimated results we would have to discontinue it for further analysis in order to improve it’s design or possibly create a new app. Other contingency plans could be to position the app as a premium for potential buyers who downloaded a demo/beta we’ve developed and found it useful. Marketing Plan I page 7 I ACM

8. Selecting Marketing Strategy Product Price • Our product does not offer anymore then another note storage app. No leverage but we will continue to improve our ideas till we have some leverage. • Brand name: CheckMe • Quality: Good • Scope of product line: updates will be made the ideas for updates will come from user feedback. • Our pricing is made affordable for anyone. We expect approximately $200 with our 2nd month of being on the market when we improve our app if demand rises so will our price. • List price: $0.99 • Discount:$0.89 • Bundling: if customer downloads the beta/demo for discount would be available to them. Marketing Plan I page 8 I ACM

9. Selecting Marketing Strategy Distribution Promotion • Distribution channels: Android Market • Retail distributors: none • Intermediates: none • This business is not from means so budget is fairly low possibly a $500 budget we work with what we get and we don’t intend to have additional spending. company will promote our apps by recording video’s and screen shots on the app functionality and advertise them on social websites such as Facebook, Twitter, App blogs if allowed to by paying to advertise or requesting permission. Public relation would involve trying to schedule an interview with press to try and get the public involved with ACM. In order to grasp the publics view on our company we also have to create “slogans” so customers can remember why they benefit from our product. Marketing Plan I page 9 I ACM

10. Short & Long-term Projections • We expect “CheckMe” to have a slow start at first while we try make it popular with our target demographic. Estimated Immediate results would be over 40 downloads during the 2nd week. In the future our app could triple the amount of the original estimate which would substantially increase product. In order to reassure this situation is by enforcing our promotional ideas and if they are not enough re-strategize our selected marketing strategy Marketing Plan I page 10 I ACM