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WHO FCTC Art 14. Draft guidelines realised September. Why Quitlines ?. Impact= Reach x Efficacy Large reach, high efficacy and big impact Ease of access (armchair access)-user experience Low set-up and running costs Out-of-hours service-main health service shuts at 5.30 pm
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WHO FCTC Art 14 Draft guidelines realised September
Why Quitlines ? • Impact= Reach x Efficacy • Large reach, high efficacy and big impact • Ease of access (armchair access)-user experience • Low set-up and running costs • Out-of-hours service-main health service shuts at 5.30 pm • Remote areas can access it • Can be set-up easily to serve specific groups- Pregnancy, Language or youth • Can become add-ons to other national tobacco control projects • Useful as front end to all tobacco cessation services- booking, sign posting and direct mail
WHO FCTC Art 14 Guidelines Demand reduction measures concerning tobacco dependence and cessation ACTIONS • Quitlines a population level approach • Accessible by all phones (cell-phone) • Appear on packs • Well publicised • Adequately staffed Draft Released 15/09/2010!
14 Key Steps WHO FCTC Art 14 GL • Conduct a national situation analysis-research, phonelines, e-mails • Create or strengthen national coordination-leadership, secretariat to alliances • Develop and disseminate comprehensive guidelines-guidelines (ENQ) • Address tobacco use by health-care workers – leadership and moral-authority • Develop training capacity-training and development (QUIT Certificate?) • Make the recording of tobacco use in medical notes mandatory • Encourage collaborative working- the Network and Alliance • Establish a sustainable source of funding for cessation help • Establish population-level approaches especially Quitlines. All Parties should offer quitlines in which callers can receive advice from trained cessation specialists. • Make medications available- Product information lines and vouchers • Ensure that the population is well informed about the harmful effects of tobacco products- Quitline lead on media campaigns (paid/unpaid) • Address the issue in health-care workers • MONITORING AND EVALUATION • INTERNATIONAL COOPERATION