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GA Sony de Venezuela. 1 st. 2 nd. 3 rd. 4 th. Price Map CFM. 130. 80. 50. 30. SDV. SONY PARALLEL. PANASONIC. AIWA. PHILIPS. Share. Request. Market Share CFM Oct. 98. Price Map. Request CFM-CFS. Different design (Rounded shapes, Color Variation).
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1st 2nd 3rd 4th Price Map CFM 130 80 50 30 SDV SONY PARALLEL PANASONIC AIWA PHILIPS Share Request
Market Share CFM Oct. 98 Price Map
Request CFM-CFS • Different design (Rounded shapes, Color Variation). • Minimun Power Output 20 Watts. • Headphones Output • Autovoltage 120~220V • 4 speakers All CFS Line Up • FOB reduction (5%) Price Map
1st 2nd 3rd 4th Price Map CFD 340 230 170 100 SDV SONY PARALLEL PANASONIC AIWA PHILIPS Share Request
Market Share CFD Oct. 98 Price Map
Request CFD • Minimun Power Output 100 Watts. • Compact design (Like new Philips design) • Different design (Rounded Shapes, Color Variation). • On/Off button for turn on Aerobasso system • POP material ( shelf talker, danglers; keeping this year’s displays) • FOB reduction (10%) Price Map
1st 2nd 3rd 4th Price Map TCM /M / ICD 340 90 65 30 SDV SONY PARALLEL PANASONIC AIWA OLYMPUS Share Request
TCM/ M/ ICD Price Map
Request TCM / M / ICD • Flat and round design • Rechargeable battery ( TCM basic model ) • Quick playback • POP material ( displays, shelf talkers ) Price Map
1st 2nd 3rd 4th Price Map TR 200 120 30 15 SDV SONY PARALLEL PANASONIC AIWA PHILIPS Share Request
Market Share TR Oct. 98 Price Map
Request TR • Cilindrical shape and color variation • Wake-up level volume of alarm in clock radio models. ( high-low) • POP material (danglers, shelftalker) • Reduce FOB 15% ( World band receiver ) Price Map
1st 2nd 3rd 4th Price Map PCD 360 240 130 95 SDV SONY PARA PANASONIC AIWA PHILIPS Share Request
Market Share PCD Oct. 98 Price Map
Request PCD • Include SRS Mini Speakers and car kit in car discman basic model. • Increase ESP time ( 20,30,40 sec ) • Diferent design ( large display LCD, compact design) • Increase battery life in basic models • Reduce FOB 10% Price Map
1st 2nd 3rd 4th Price Map WM 130 85 50 20 SDV SONY PARA PANASONIC AIWA PHILIPS Share Request
Market Share WM Oct. 98 Price Map
Request WM • Diferent design ( rounded shapes, flater design and better design of belt clip). • POP material ( Shelftalker, displays, card holders ) • Reduce FOB (10%) Price Map
1st 2nd 3rd 4th Price Map MDR/SRS/RM 110 50 15 5 SDV PANASONIC PIONEER PHILIPS SONY PARA Share Request
Market Share MDR/SRS/RM Oct. 98 Price Map
Request MDR/SRS/RM • RM reduce FOB (15% ) to fight parallel importation. Together ( SDV and Parallel) Sony has 60% market share. Price Map
Sales Comparison GA (AMOUNT) Amount
GA Strategies Objectives • Maintain whole line up • Price management,transfer FOB reduction to consumers • Fill in stores with POP material • Take share from other brands • Take share from Sony Parallel • To take space in stores avoiding competition to put their POP.