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Workshop Crafting your Zonta Elevator Speech Sherri Brown Zonta Club of St. Louis

Join the Sherri Brown Zonta Club of St. Louis workshop to learn about branding, including what a brand stands for (FABs: Features, Attributes, Benefits), exploring examples like Ferrari, BMW, Volvo, Ford, and Yugo. Discover how brands make you feel and delve into Zonta International's, Your Club's, and Your own personal brand. Understand the elements and importance of an effective elevator pitch and practice crafting one for Zonta and for yourself.

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Workshop Crafting your Zonta Elevator Speech Sherri Brown Zonta Club of St. Louis

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  1. Workshop Crafting your Zonta Elevator Speech Sherri Brown Zonta Club of St. Louis sherribrown227@gmail.com

  2. What is a brand?

  3. What does a brand stand for? Features Attributes Benefits

  4. What does a brand stand for? FABs Ferrari BMW Volvo Ford Yugo

  5. What does a brand stand for? Features Attributes Benefits How does it make you feel?

  6. What is Zonta International’s Brand? Features Attributes Benefits

  7. What is Your Club’s Brand? Features Attributes Benefits

  8. What is YOUR Brand? Who are you?andWhy do you belong/stay with Zonta?

  9. What is an ‘Elevator Pitch’? Brief message about you and/or your organization Usually very short Grabs attention, says a lot in a few words

  10. Elements of a good Elevator Pitch About you What do you do/offer? What are the benefits? How do you do it? Call for Action

  11. Crafting your Zonta Elevator Pitch About Zonta What do you do/ offer? What are the benefits? How do you do it? Call for Action Write one sentence for each topic Connect and Fine tune Practice

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