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Canada India Education Council (CIEC)

Maximizing your ROI (Return on I ndia). by Husain F. Neemuchwala September 23, 2010. Canada India Education Council (CIEC). Outline. Background information Reflections on Canada’s education efforts in India

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Canada India Education Council (CIEC)

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  1. Maximizing your ROI (Return on India) by Husain F. Neemuchwala September 23, 2010 Canada India Education Council (CIEC)

  2. Outline • Background information • Reflections on Canada’s education efforts in India • ‘Opening’ of India’s doors (Right to Education bill | Bill 57 Foreign Providers Act) • Showcase | Highlight recent developments (US-IEC, IAEC...) • The time to act in NOW • Working together to become the destination of choice for Indian students

  3. Global Destination of International Students Source: Project Atlas 2007: Institute of International Education Canada’s share as a host country is only 5%

  4. Top 10 Countries of Origin of Foreign Students in Canada Mexico has recently overtaken Germany in 10th spot

  5. Reflections on the Canada-India education corridor • Operating below optimal potential • Canada less known ‘brand’ in India. Need quantum leap • Areas of collaboration besides recruiting include academia-industry cooperation, use of alumni networks... • Review & re-engage this ‘dynamic’ education corridor

  6. A quantum leap required in promoting ‘brand Canada’ • Need to increase our promotional efforts compared to competitors from countries • Imperative in the light of new developments in India and a better reflection of ALL our Institutions. • No co-relation between economic benefits ($6.5B) and our budget in terms of ‘brand promotion’ (roughly $1M)

  7. Enriched Academia | Industry Cooperation • Besides on-going collaborative programs| projects, we could also look at mutually rewarding areas such as VET areas, co-op programs and create customized corporate training solutions. • Several Indo-Canadian companies requiring skilled employees such as TCS, ICICI, Deloitte, Scotia Bank, Bombardier...& more.

  8. In expensive ‘marketing’ options • Pre-planned school drop in visits (engage | reward HS Counsellors, student interaction) • Pre-planned Alumni networking receptions (makes $$ sense to maintain up to date database) • Combined approach (agents?, ‘rep office’?, fairs?,) • Reach out using social networking tools (students ‘meeting ground’...FB, Orkut, Ishtyle & many more)

  9. Review the ‘Canada-India education corridor’ • Fact: Canadian official position towards India remains elusive and at times inconsistent. • Fact: We need to maintain our genuine desire and commitment to realize educational partnerships. • Fact: Currently, 28 or so active ‘partnerships’ between Canada-India

  10. A SWOT analysis of the Indian Engineering Education system 1. STRENGTHS 2. WEAKNESSES & REMEDIAL MEASURES 3. OPPORTUNITIES & CURRENT STATUS 4. THREATS & CURRENT STATUS Courtesy: Prof R Natarajan, AICTE & Former Director, IIT Madras

  11. 1. STRENGTHS • Engineering is popular option of study for youth • The private sector has created significant capacity in terms of the number of institutions and intake (approx. 80% of total capacity). • Increasing involvement of Industry Associations (CII, FICCI, ASSOCHAM, NASSCOM) to partner and collaborate with academic institutions. • Accreditation initiatives of NBA & NAAC are serving to promote quality improvement in technical institutions.

  12. 2. WEAKNESSES & REMEDIAL MEASURES • While there are islands of excellence, these are few and between. • Lack of interest among graduating engineers to pursue research degrees or Teaching careers...due to lucrative jobs available in private IT sector). • Creation of acute shortage of qualified and competent faculty, especially in ICT areas.

  13. 3. OPPORTUNITIES & CURRENT STATUS • For setting up high-quality Indian institutions – sponsored off-shore campuses. • IT tools are becoming available for Technology enhanced Learning to broaden scope for Technical Education. • Distance Education possibilities for Continuing Education. • Networking of Technical Institutions at different levels for mutual benefit, sharing of resources and undertaking major projects.

  14. 4. THREATS & CURRENT STATUS • In the emerging scenario, quality concerns need to be addressed urgently. • Increasing competition from International players. • The non-uniformity in distribution of Technical Institutions in the country causes regional imbalances & inter-state migration of students. • Technical Institutions in the rural and industrially backward areas are not as popular with students, leading to unfilled capacities in some Institutions.

  15. India: Quick statistics • Population 1.3 Billion, 1/3rd below age 30 and growing middle class of 300 Million • Over 100,000 Indians go overseas to study • 18,064 Colleges |379 Universities • Only 1 University (JNU-183rd ) & 2 Institutions (IIT’s-57th and IIM’s-68th) are in Top 200. Need for quality education ! • Huge potential exists! • Indian Economy growing at 9 %

  16. ‘Opening’ of India’s doors India’s intention to become “the hub of knowledge in the world” by using “education diplomacy”...Prof. Balbir Sahni • Foreign Education Providers Bill “Under the bill, foreign education-providers will be allowed to operate in India but not allowed to repatriate any profits” • Right to Education Act “Education is the birthright of every child in India”

  17. Highlighting recent developments • India-US Education Council • India-Australia Education Council • Singapore-India Education Council... • Other countries lining up...

  18. The time for Canada to act in NOW • Previous mis-steps |in-actions have created ‘vacuum’ • Use opportunity to strengthen Canada’s weak ‘brand’ • Cure for Provincial Governments budget woes • Significant Federal revenue ($6.5B) • Another country’s misfortune (Australia) could be a blessing for Canada • Both Governments are very interested (MOU signed at G20 in Toronto)

  19. Creation of the ‘Canada India Education Council’ (CIEC) CIEC is a national, not-for-profit, membership based, event driven organization established to operate exclusively within the burgeoning Canada-India education corridor, enhance ties and create opportunities for institutions and learners from both countries. CIEC plans to meet its mandates by combining a mix of corporate governance with the benefits of a public-private partnership balanced with a gentle yet assertive entrepreneurial methodology to remain independent and maintain financially sustainability.

  20. Laying the Foundation • Past 'Synergy','Ed-Mission' & 'unFAIR' events conceived and conducted under previous banners has resulted in meaningful ongoing activities to be continued by CIEC India Spring Expo (2004) Synergy 2007 Ed-Mission 2008 India Spring Expo (2005) Synergy 2008 Ed-Mission 2010 Fall Asia Middle East (2005) Synergy 2009 Ed-Mission 2011 Spring Asia Middle East (2006) Synergy 2010 (today) (planned for Spring) Fall Asia Middle East (2006) Fall Asia Middle East (2007)

  21. Objectives • to promote education ties between Canada and India…nationally ! • to conduct recruiting opportunities, affiliations, partnerships, joint ventures & programming, organizing trade delegations and other areas of collaboration and facilitating offshore educational options. • to be able to assist with respect to policies and programs using on the ground information and assets… •  to provide information | advice to institutions from both countries …  • to regularly organize Indian Counselor (FAM) tours … • to mobilize resources and assets online … •  to create a ‘clearing house’ of information and develop an interactive database and ‘meeting ground’… • to deliver value by personally visiting and meeting every member annually to share sector updates, discuss membership benefits, solicit feedback and share potential opportunities…. • to become the ‘go to’ organization and work with partners such as SICI, AUCC, ACCC, CBIE…

  22. Member Services • Rep. Offices in India (3 cities by 2011) • Participation on Ed-Mission, Synergy, unFAIR… • Link | exposure on CIEC website • One-call access in both countries (operational by 2011) • ‘On the ground’ expertise (hiring full time ‘expert’) • Receptions, Networking events & Delegations • $1Million Scholarship program (create ‘pool’ of prospects) • On site visits (at least once per year) • Invite or attend ‘Familiarization Tours’ • Stay connected electronically (FB, Linked In, Twitter…)

  23. Simple ‘tips’ • Use existing & available resources | tools. • Appearance simply not enough. Presence (semi | permanent required) • Reach out, Recruit, Retain, Reward, Repeat !

  24. Membership categories Members representing both countries. Eligible institutions must meet Federal guidelines. 12 Members signed by already since June 2010 (UWO, U Sask, Durham, U Regina, Deloitte, Scotia, Shastri Inst….) • Academic Members $3400 • Corporate Members $3900 • Individual Members $1500

  25. CIEC Committees & Leadership Committees • Academic Relations (led by Dr. Sheila Embleton) • Recruitment • Student |Faculty Exchange • CSAC (Cross Sector Advisory Cmte incl. political) Leadership 1) Governing Council 2) Board of Directors

  26. CIEC: Executive team • Chairman Honourable Pierre Pettigrew, PC Past Federal Trade Minister • President & CEO Kam Rathee Past President C-IBC • Executive Director & COO Husain F Neemuchwala Founder-ICE Past chair, C-IBC Ed. Committee ICCC Trade SME

  27. Thank you ! Husain F Neemuchwala Executive Director & COO, CIEC P: (647) 500 7011 Husain@CanadaIndiaEducation.com www.CanadaIndiaEducation.com

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