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Foundational BUSINESS OVERVIEW Rev 2

APC Partners - Virtualization. Foundational BUSINESS OVERVIEW Rev 2. The global specialist in energy management. Schneider Electric. $ 20 billion sales in 2010 110,000 people in more than 100 countries 200+ factories around the world R&D centers in 25 countries

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Foundational BUSINESS OVERVIEW Rev 2

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  1. APC Partners - Virtualization Foundational BUSINESS OVERVIEW Rev 2

  2. The global specialist in energy management Schneider Electric $20 billionsales in 2010 110,000 peoplein more than 100 countries 200+ factoriesaround the world R&Dcenters in 25 countries 4 core businesses: 5% of sales devoted to R&D BUILDINGS Automation, HVAC, security INDUSTRY Industrial and factory automation POWER Generation and distribution IT Physical infrastructure for IT Rooms of all sizes Foundational BUSINESS OVERVIEW Rev 1 Business Overview 25 | Rev 1

  3. THE leading manufacturer of Critical Power and Cooling for over 30 years • Unsurpassedbrand recognition • History of innovation in IT infrastructure space • Hundreds of Research and Development experts dedicated to bringing the next great technology on-line • Over 10,000 IT channel partners world wide make up our virtual sales force • Legendary Reliability Dedicated to resolving your problems in: • Server Rooms • Network Closets • Branch Office • Data Center Environments • Home/Home Office

  4. 1 + 1 = 3 Schneider Electric datacenters and APC ROBO (remote office/branch office) environments can leverage one another, since we know they are often times connected. Small IT systems often grow into data centers Small IT partners grow into datacenter partners Can be hundreds of smaller environments connected to the data center. Fundamental architecture is very similar in both places. We know that customers grow, and providing seamless solutions, no matter their needs, will help the channel partner remain the trusted advisor for future IT needs.

  5. The opportunities are endless 43 times for Small Space to Data Center ratio 2x more Small Space to Data Center Square Footage Every one of these spaces is a solutionopportunity

  6. Future of the Workplace • Application Availability • Users see applications, but they experience the physical environment • Mobility • Increasingly intelligent and capable of accessing the network from more places. • Voice and Video • Voice and Video on networks projected to quadruple by 2014. The physical environment has to scale to meet this demand. Unified Communications • Green • Provide intelligent energy management • Security • And this changes the game for IT. The needs of the business are moving towards virtualization, including VDI so there needs to be physical security monitoring for edge/idf/mdf to enable availability and positive customer experience

  7. IT managers are struggling to do more with less space, money and time. Changes in IT deployment methods Increasing availability expectations from users Growing/changing business IT needs Lack of budget/ funding Lack of dedicated spaces for IT Unventilated spaces Lack of onsite resources corporate IT initiatives APC can help solve these problems TODAY. Business Overview 25 | Rev 1 Foundational BUSINESS OVERVIEW Rev 1

  8. Our story… APC is the backbone of small IT infrastructure and offers the most manageable and most adaptable solutions, while at the same time keeping them simple to configure, order and install.

  9. Virtualization and physical infrastructure – new partners Foundational BUSINESS OVERVIEW Rev 2

  10. Virtual machine management andphysical infrastructure management… … are now talking to each other Virtual machine management Physical infrastructuremanagement

  11. What’s the problem? Which VMs are on a host server with compromised physical health? Power Cooling Where should I move a VM, or add a new one? What is the best “healthy” host server? How do I find this place? How do my VMs migrate? When a physical event occurs, who/what will move the VMs? Is this an automated or a manual process? Effect on business process? In a physical event, what business process(es) could be impacted? ?

  12. Virtualization – efficient and simple VIRTUALIZED SERVER TRADITIONAL PHYSICAL SERVERS VIRTUALIZATION PLATFORMA server “simulator” Processor Storage Memory

  13. Virtualization – efficient and simple VIRTUALIZED SERVER TRADITIONAL PHYSICAL SERVERS Virtual machine Virtual machine (VM) (VM) App App App App Operating system Operating system VIRTUALIZATION PLATFORMA server “simulator” Processor Storage Memory

  14. CPU efficiency Traditional server utilization rate: ~10-15% (usually higher for storage)Virtualized server utilization rate: Up to 80%VMs can be turned off when not needed Server consolidation Fewer servers to buy/install/maintain Floor footprint Reduced floor space because fewer servers needed Disaster recovery Virtualized servers can be easily mirrored in case of trouble with their physical host server Labor cost Easier hardware provisioning and maintenance Fast server deployment No need to purchase and deploy new physical servers, which can take weeks Quick review – Why virtualize?

  15. Analysts are reporting the trend… IDC Presentation, "The Changing IT Landscape: Virtualization, Cloud Computing and New Datacenter Requirements," Michelle Bailey, 2010

  16. Virtualization and automation tools are among the top 5 efficiency strategies …

  17. IDC Presentation, "The Changing IT Landscape: Virtualization, Cloud Computing and New Datacenter Requirements," Michelle Bailey, 2010

  18. VMs migrate to a more productive “work space”... The “big two” VM managers are ... Virtual machine manager If a VM needs more PROCESSOR, MEMORY, or STORAGE, it migrates to a physical server with available resources PHYSICAL SERVERWITH MORE RESOURCES PHYSICAL SERVER Virtual machineincluding its operating system and running applications Virtualization platform Virtualization platform Memory Memory Storage Storage Processor Processor

  19. ... to maximize computing throughput Virtualization is part of a general move toward optimizing the ultimate data center efficiency metric: COMPUTING PER WATT Virtualized servers VMs move around as their computing demands vary, to optimize use of physical server resources

  20. But equally important… POWER VMs must not only be PRODUCTIVE... COOLING ... they must also be physically HEALTHY VMs depend critically on the POWER and COOLING that keeps their host server healthy

  21. Why move a VM? Reasons on both sides... OR There is physical DANGER ... Not enough COMPUTE resources... The virtual machine manager Operations watches this side watches this side Power Cooling • Power outage – on battery, low battery • Cooling trouble – failure of a cooling device • Loss of redundancy in power or cooling • Not enough PROCESSOR • Not enough MEMORY • Not enough STORAGE Power Cooling

  22. What if VMs could know when to migrate away from an unhealthy server? POWER COOLING X X

  23. Now they can ! COMPUTE management and PHYSICAL management are talking… COMPUTE management PHYSICALmanagement Virtual machine manager Operations ! Trouble OK, taking action! Keeping watchon power and cooling Moving VMs for best productivity

  24. The new conversation ! POWER ALERT at rack 15 OK, moving VMs out of rack 15 – TO WHERE? Virtual machine manager Operations Rack 12 looks good Done ! Rack12 Rack15

  25. New teamwork WHERE to move… HOW to move… Virtual machine manager Operations I KNOW ... I KNOW conditions are... • How to move VMs • How to find computing capacity in the healthy racks you tell me about • Bad at THIS rack • Good over at THOSE racks

  26. Getting started:A human configures the system Operations Virtual machine map Power/cooling map • LAYOUT of room and racks • POWER TRAIN from UPS to rack • LOCATION and TYPE of power/cooling devices • VM IDENTIFICATION for each VM • VM GROUPS with similar physical requirements (criticality, redundancy) • ALERT PROFILE for each group • Rack location • Business process running on it • Owner

  27. The power/cooling “map” Location of racks and power/cooling equipment From this map and airflow modeling, Operations can calculate which racks will be affected by a power/cooling event

  28. Alert profile • Specified for each user-defined VM “group” • Specifies thresholds and conditions that should trigger an alert for the group • Examples: • Cooling system failure • Power approaching overload • Low battery • Power/cooling redundancy compromised Each profile can be tailored to comply with theorganization’s policies for incident management

  29. The result:Automated vigilance Virtual machine manager Operations I know the POWER/COOLING landscape I know where my VMs are ... and I will tell you when there is danger to your VMs and where it is safe to move them ... and I will move them to a safe rack when you tell me there is trouble

  30. A bridge between VMs and their physical infrastructure InfrastruXureOperations Operations Physical infrastructure Virtual machines (VMs) • Power • Cooling • Redundancy Physical server UPSB UPSA Virtual machines (VMs)

  31. An “incident” looks like this ... Impacted Host This host is impacted by a failure in the physical infrastructure. InfrastruXure Operations has detected that this host is in a critical state and is no longer suitable for hosting virtual machines. This monitor tracks the impact of the physical infrastructure such as power supply and cooling. The host is currently impacted by a physical incident. Cause and resolution This host relies on physical infrastructure which is currently in a critical state. To ensure that the virtual machines running on this host remain available, PRO will migrate them to a healthy host.

  32. Anatomy of an incident InfrastruXureOperations Operations 1 UPSB UPSA UPS on battery

  33. Anatomy of an incident InfrastruXureOperations Operations Central 2 Monitoring software Central sees the problem UPSB UPSA

  34. Anatomy of an incident InfrastruXureOperations Operations 3 Central notifies Operations Central Monitoring software UPSB UPSA

  35. Anatomy of an incident InfrastruXureOperations Operations 4 Operations tells the VM manager which VMs are affected Central Monitoring software UPSB UPSA

  36. Anatomy of an incident InfrastruXureOperations Operations Central Monitoring software 5 The VM manager moves the affected VMs to a healthy rack UPSB UPSA

  37. Behind the scenes:How do they talk to each other? Virtual machine manager Operations Web servicesAPI A networked meeting place to exchange data in a non-proprietary “open” format

  38. How does it collect real-time data? Behind the scenes: Physical infrastructure Virtualized servers Operations Your VM manager 2008 running on … Central “appliance” The Aggregates monitored data from physical infrastructure devices

  39. Central The “hub” of physical infrastructure monitoring FASTEASYINTEGRATED No custom programming when deployed with devices or other supported vendors* “OUT of the box” deployment • Temperature/humidity • Power/cooling health • Power/cooling redundancy • Physical security Access to rack-level data Automated communication with networked devices • Auto-discovery of manageable devices • Mass configuration for updates to settings • Reports • Trending • Analysis Data interpretation • Non-proprietary web-services access • Multi-vendor support Open protocol *For vendors not automatically supported, we provide a service to configure Central to receive data from any device using SNMP or Modbus TCP protocol

  40. Part of the software family This is the one we’re talking about, for communication with VIRTUAL servers These are for management of PHYSICAL servers Operations • Monitor physical conditions • Warn of trouble spots • Talk to the VM manager Capacity • Where can I add a new server? • Do I have “stranded capacity”of power, cooling, or space? Change • Track inventory and provisioning of equipment Software modules The hardware The “appliance” Central The physical server for automation tools

  41. Virtualized servers were “in the dark” regarding physical threats • No communication between virtual machines and their physical environment • Virtual machines didn’t know if there was power or cooling trouble at their rack BEFORE Physical infrastructuremanager Virtual machine manager Central

  42. Virtualized servers can now respond to physical threats InfrastruXureOperations Operations NOW Physical infrastructuremanager Virtual machine manager Central

  43. Beyond automation A view into the “other side” Each manager can see real-time information in the other’s domain IT Physical infrastructure Facilities manager IT manager Operations I need to service rack 12 – who needs to be notified? Where in the room are the servers that runmy email VMs?

  44. Virtualized servers ... vSphere™

  45. Plus integrated management with physical infrastructure Operations vSphere™

  46. Will save you... Energy Staff time to “babysit” physical threats VM downtime from physical events Damage to business relationships Lost sleep due to worrying what might happen next All affecting ... The bottom line

  47. Questions?

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