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Nanne de Vries Professor of Health Promotion, track coordinator

Master of Public Health Health Education and Promotion Nanne de Vries Professor of Health Promotion, track coordinator Nederlands Recht European Law School Fiscaal Recht Fiscale Economie Geneeskunde Gezondheidswetenschappen Kennistechnologie Cultuurwetenschappen

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Nanne de Vries Professor of Health Promotion, track coordinator

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  1. Master of Public Health Health Education and Promotion Nanne de Vries Professor of Health Promotion, track coordinator

  2. Nederlands Recht European Law School Fiscaal Recht Fiscale Economie Geneeskunde Gezondheidswetenschappen Kennistechnologie Cultuurwetenschappen Moleculaire Levenswetenschappen Psychologie Opleidingen aan de UM Health Education and Promotion • What is Health Promotion: • the combination of educational and environmental supports for actions and conditions of living conducive to health (Green & Kreuter, 1999) • thereby including health education

  3. Nederlands Recht European Law School Fiscaal Recht Fiscale Economie Geneeskunde Gezondheidswetenschappen Kennistechnologie Cultuurwetenschappen Moleculaire Levenswetenschappen Psychologie Opleidingen aan de UM Health Education and Promotion • This may include the development of policy plans, creating a healthy living environment, persuading people to adopt healthy behaviour, and teaching skills to enhance and sustain a healthy lifestyle • Targeting healthy, at risk and ill persons

  4. Nederlands Recht European Law School Fiscaal Recht Fiscale Economie Geneeskunde Gezondheidswetenschappen Kennistechnologie Cultuurwetenschappen Moleculaire Levenswetenschappen Psychologie Opleidingen aan de UM Example

  5. Nederlands Recht European Law School Fiscaal Recht Fiscale Economie Geneeskunde Gezondheidswetenschappen Kennistechnologie Cultuurwetenschappen Moleculaire Levenswetenschappen Psychologie Opleidingen aan de UM Example

  6. Nederlands Recht European Law School Fiscaal Recht Fiscale Economie Geneeskunde Gezondheidswetenschappen Kennistechnologie Cultuurwetenschappen Moleculaire Levenswetenschappen Psychologie Opleidingen aan de UM Example

  7. Nederlands Recht European Law School Fiscaal Recht Fiscale Economie Geneeskunde Gezondheidswetenschappen Kennistechnologie Cultuurwetenschappen Moleculaire Levenswetenschappen Psychologie Opleidingen aan de UM Example

  8. Example Opleidingen aan de UM Nederlands Recht European Law School Fiscaal Recht Fiscale Economie Geneeskunde Gezondheidswetenschappen Kennistechnologie Cultuurwetenschappen Moleculaire Levenswetenschappen Psychologie

  9. Nederlands Recht European Law School Fiscaal Recht Fiscale Economie Geneeskunde Gezondheidswetenschappen Kennistechnologie Cultuurwetenschappen Moleculaire Levenswetenschappen Psychologie Opleidingen aan de UM It’s not simple at all! • People avoid scary information • Mass media do not reach target group • Knowledge is not the crucial factor • People think they already behave healthy • Often one lacks ability and skills • The (‘poisonous’) environment often stimulates unhealthy behavior

  10. Nederlands Recht European Law School Fiscaal Recht Fiscale Economie Geneeskunde Gezondheidswetenschappen Kennistechnologie Cultuurwetenschappen Moleculaire Levenswetenschappen Psychologie Opleidingen aan de UM Some peculiarities about behavior • For most behavior, health is not the motive • E.g: one eats because one is hungry • Eating high fat foods helps best! • Time Perspective • Advantages of present behavior are short term, disadvantages are long term • Changing behavior incurs immediate costs, profits are later • The further away, the less serious

  11. Nederlands Recht European Law School Fiscaal Recht Fiscale Economie Geneeskunde Gezondheidswetenschappen Kennistechnologie Cultuurwetenschappen Moleculaire Levenswetenschappen Psychologie Opleidingen aan de UM Some peculiarities about behavior (2) • Many behaviors are multiple behaviors • E.g. nutrition, physical activity • Contrary to e.g. smoking • Often, norms are unclear • Compare “no smoking” with “eating a healthy, varied and moderate diet”

  12. Nederlands Recht European Law School Fiscaal Recht Fiscale Economie Geneeskunde Gezondheidswetenschappen Kennistechnologie Cultuurwetenschappen Moleculaire Levenswetenschappen Psychologie Opleidingen aan de UM Some peculiarities about behavior (3) • Misperceptions • Again: nutrition • 60% of the population think to meet the Dutch standard V&F • SO why reduce fat intake and increase F&V ? • Many health behaviors are (no longer) the conclusion of a decision process but rather habitual and repetitive

  13. Nederlands Recht European Law School Fiscaal Recht Fiscale Economie Geneeskunde Gezondheidswetenschappen Kennistechnologie Cultuurwetenschappen Moleculaire Levenswetenschappen Psychologie Opleidingen aan de UM Some peculiarities about behavior(4) Habitual behavior: A situation activates a goal And/or a behavioral repertoire Behavior leads to goal accomplishment Habits are a closed system that is accessed and used without effort and attention • Situationally controlled

  14. Nederlands Recht European Law School Fiscaal Recht Fiscale Economie Geneeskunde Gezondheidswetenschappen Kennistechnologie Cultuurwetenschappen Moleculaire Levenswetenschappen Psychologie Opleidingen aan de UM Use a mix of strategies • Training (to resist social pressure, abilities) • Interactive education (web, tailoring) • Role playing • Environmental change (e.g. healthy food in company restaurants) • Stimulate self-reflection • Information

  15. Example Opleidingen aan de UM Nederlands Recht European Law School Fiscaal Recht Fiscale Economie Geneeskunde Gezondheidswetenschappen Kennistechnologie Cultuurwetenschappen Moleculaire Levenswetenschappen Psychologie

  16. Nederlands Recht European Law School Fiscaal Recht Fiscale Economie Geneeskunde Gezondheidswetenschappen Kennistechnologie Cultuurwetenschappen Moleculaire Levenswetenschappen Psychologie Opleidingen aan de UM Address different levels • e.g. School Health Promotion: • Pupils • Parents • Teachers • School boards & organizations • Suppliers (health institutions, publishers, etc.) • Government (local and national) • etceteras

  17. Nederlands Recht European Law School Fiscaal Recht Fiscale Economie Geneeskunde Gezondheidswetenschappen Kennistechnologie Cultuurwetenschappen Moleculaire Levenswetenschappen Psychologie Opleidingen aan de UM School Health Promotion Healthy & Safe school climate participation of parents & neighborhood Psychological and social-emotional guidance & care Workplace health promotion School care Health education Food policy Sport and exercise

  18. Nederlands Recht European Law School Fiscaal Recht Fiscale Economie Geneeskunde Gezondheidswetenschappen Kennistechnologie Cultuurwetenschappen Moleculaire Levenswetenschappen Psychologie Opleidingen aan de UM Health Education and Promotion • Smoking, drinking, other addictions • Nutrition and physical activity (energy) • Sexual habits • Patient education and self-management • Community interventions • Theory development (micro – macro)

  19. Nederlands Recht European Law School Fiscaal Recht Fiscale Economie Geneeskunde Gezondheidswetenschappen Kennistechnologie Cultuurwetenschappen Moleculaire Levenswetenschappen Psychologie Opleidingen aan de UM Planned health promotion • Problem analysis • Behavioural factors • Behavioural determinants • Intervention development • Evaluation • Diffusion and implementation

  20. Nederlands Recht European Law School Fiscaal Recht Fiscale Economie Geneeskunde Gezondheidswetenschappen Kennistechnologie Cultuurwetenschappen Moleculaire Levenswetenschappen Psychologie Opleidingen aan de UM Approach • Evidence-based • Theory-based • Best practice

  21. Nederlands Recht European Law School Fiscaal Recht Fiscale Economie Geneeskunde Gezondheidswetenschappen Kennistechnologie Cultuurwetenschappen Moleculaire Levenswetenschappen Psychologie Opleidingen aan de UM Masters program • Emphasis on development of knowledge and research • Theory base • Evidence base • Linkage • Implementation • International orientation: EUMAHP, Socrates, Erasmus-Mundi, SHE, PhD contacts • Placements in, e.g., Sudan, South Africa, Nigeria, Kenya, Colombia, New EU-states, Australia • Students from, e.g., Belgium, Germany, Israel, Jordan, Canada, US, Ghana, New member states

  22. Nederlands Recht European Law School Fiscaal Recht Fiscale Economie Geneeskunde Gezondheidswetenschappen Kennistechnologie Cultuurwetenschappen Moleculaire Levenswetenschappen Psychologie Opleidingen aan de UM Master in Public Health:Health Education and Promotion • Main objective: • Learning how to use evidence and theory in developing health promotion interventions • Through a practice-oriented programme that focuses on the development and evaluation of health interventions in combination with a solid theory and research basis

  23. Nederlands Recht European Law School Fiscaal Recht Fiscale Economie Geneeskunde Gezondheidswetenschappen Kennistechnologie Cultuurwetenschappen Moleculaire Levenswetenschappen Psychologie Opleidingen aan de UM Master in Public Health:Health Education and Promotion • Offers English program • Intended for different groups: • Students with Bachelor in Health Sciences • Students with academic training in other disciplines • Students with professional backgrounds

  24. En geheel in het Engels: Econometrics Economics European Law School European Studies International Business University College Maastricht Knowledge Engineering Arts and Culture European Public Health

  25. Nederlands Recht European Law School Fiscaal Recht Fiscale Economie Geneeskunde Gezondheidswetenschappen Kennistechnologie Cultuurwetenschappen Moleculaire Levenswetenschappen Psychologie Opleidingen aan de UM Master in Public Health:Health Education and Promotion • Elements shared with other PH-masters: • Worksite Health Promotion • Organisational Transformation and Change • Thesis preparation, including methodology and statistics • Colloquium series • Correspondence with UMC-priorities

  26. Nederlands Recht European Law School Fiscaal Recht Fiscale Economie Geneeskunde Gezondheidswetenschappen Kennistechnologie Cultuurwetenschappen Moleculaire Levenswetenschappen Psychologie Opleidingen aan de UM Is this useful for students with bachelor, major or minor HEP? • More targeted towards developing interventions • Old AND new theory • More practice in using and contributing to evidence – rigourous meth & stats • Therefore stronger research focus

  27. Nederlands Recht European Law School Fiscaal Recht Fiscale Economie Geneeskunde Gezondheidswetenschappen Kennistechnologie Cultuurwetenschappen Moleculaire Levenswetenschappen Psychologie Opleidingen aan de UM Is this do-able for students with other training? • See www.gvo.unimaas.nl for specifications of methodological and theoretical preparation • As an advice; the school also requires entrance tests

  28. Nederlands Recht European Law School Fiscaal Recht Fiscale Economie Geneeskunde Gezondheidswetenschappen Kennistechnologie Cultuurwetenschappen Moleculaire Levenswetenschappen Psychologie Opleidingen aan de UM Coming together • Academic training, professional training, field workers • E.g. HEP, fysiotherapists, dieticians, nurses • Complementary experience • Different inputs • Exchange and stimulate

  29. Nederlands Recht European Law School Fiscaal Recht Fiscale Economie Geneeskunde Gezondheidswetenschappen Kennistechnologie Cultuurwetenschappen Moleculaire Levenswetenschappen Psychologie Opleidingen aan de UM Do our students find jobs? • Paid employment : 92% • Other work : 3% • No job : 5% • Data 2002 • We have no data for new Master’s program, of course

  30. Nederlands Recht European Law School Fiscaal Recht Fiscale Economie Geneeskunde Gezondheidswetenschappen Kennistechnologie Cultuurwetenschappen Moleculaire Levenswetenschappen Psychologie Opleidingen aan de UM Which sector? • Health care (46%) • Research and education (22%) • Business employment (12%) • Government (6%)

  31. Nederlands Recht European Law School Fiscaal Recht Fiscale Economie Geneeskunde Gezondheidswetenschappen Kennistechnologie Cultuurwetenschappen Moleculaire Levenswetenschappen Psychologie Opleidingen aan de UM SO: • Health education and health promotion • Do not only focus on the individual • But address other ecological levels as well • Planning and the use of theory and evidence is crucial • And this is reflected in the research program • Masters learn to integrate and develop knowledge • With a positive professional perspective

  32. Opleidingen aan de UM Curriculum overview MSc Public Health Health Education and Promotion • Nederlands Recht • European Law School • Fiscaal Recht • Fiscale Economie • Geneeskunde • Gezondheidswetenschappen • Kennistechnologie • Cultuurwetenschappen • Moleculaire Levenswetenschappen • Psychologie

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