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V x 510 GPRS Instant Broadband in a Payment Device. As Flexible As It Is Fast. Market Dynamics. Dial is still the predominant method of communication Less than 30 – 40% of all Ethernet-capable countertop terminals actually leverage IP Broadband network 1
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Vx 510 GPRSInstant Broadband in a Payment Device.As Flexible As It Is Fast.
Market Dynamics • Dial is still the predominant method of communication • Less than 30 – 40% of all Ethernet-capable countertop terminals actually leverage IP Broadband network1 • Consumers are becoming more accustomed to immediate gratification and speed of service 1Multiple Industry Sources
How do merchants meet consumersincreasing demands while driving ROIin a competitive marketenvironment?
Why Wireless? Why does wireless countertop make sense? • Broadband Speed of Service Churn through check out lines faster • Cost Efficiencies Reduce communication costs / terminal price more in line with countertop • Ease of Use Plug ‘n Go, Same familiar user interface • Security Transactions secured with SSL / Applications PADSS compliant
How To ID A Potential Countertop Wireless Customer • Anyone requiring payment in countertop setting…most merchants should be considered a proper target • Merchants in the transportable or fixed wireless segments • Those merchants that have ready access to power at the point of payment • Merchants that have moderate to high numbers of transactions or peak periods • Desire for broadband, “always on” speed
Why Wireless? • What is GPRS? • GPRS is a wide area packet-based wirelesscommunication network that provides“always on” connection to broad coverage areas • GPRS is the network foundation for such cellularcarriers as T-Mobile, AT&T, Rogers (Canada) • Broadband communication medium for • Popular communication devices such as iPhones and Blackberry’s • Streaming content for in-home and in-business services • Wireless services are big business…Quality of Service is their main focus • Not the same wireless network of the past Processor
Pay atthe Table Transportable Homeshopping “parties” Taxi/Limo Hand Held / Mobile Home Services(delivery, repair) Towing Carpentry Hotel/Event (“line busting”) NURIT 8000S Retail Mall Carts/Kiosks Vx 610 Stadiums(in-seatservice) Flea Market Venues(countertop) Parking Vx 670 Jewelry General Retail QSR Fixed Vx 510 GPRS Mall Stores Wireless Positioning
Countertop Broadband - Ethernet Countertop Broadband - Wireless Vx 510 – Expanding the Family Countertop Dial
Vx 510 GPRS Stats GPRS • Purpose-designed broadband wireless for countertop • Only requirement is power source and wireless service • Supports GPRS, Dial and USB Serial communications • 6MB and 12MB variants - more space for value-add applications • No external antenna gives an sleek esthetic look
Key Product Positioning Points • Instant Countertop Broadband • Flexible Installation Countertop Broadband Product Positioning • Reduce communication costs vs 2nd phone line or DSL Savings of $30+ / month • Broadband access for those that do not have DSL or proper local networking available • Eliminates line sharing therefore allowing the merchant to provide better customer service and fast transaction processing
ISO Benefits • Opportunity • Not a niche solution. • Any merchant looking for countertop style and broadband speed is a target. • Revenue • Profit from new hardware sales. Wireless benefits at a price point designed for countertop market. Simplify the sell. • Recurring revenue from wireless fees improve margins. • Advanced Security • Protect your merchant investment • PCI compliant solution • Ease • Built upon the industry leading Vx510 solution. Same user interface and hardware features… nothing new to learn
Merchant Benefits Instant Broadband Means Flexibility and Opportunities • Speed of service • “Always-on” IP connection and lightning-fast processing means customers spend less time waiting to pay • Point of service is where it needs to be; where the customers are • Broadband access for those who do not have DSL or proper local network • Accept credit and debit cards anywhere there is a power source—instantly add an extra lane during sales, busy seasons or peak store hours • Cost Savings • Eliminates line sharing with the business • Reduces communication costs verses installing a second phone line or DSL
Availability GPRS • Class A certs • Apriva • More coming soon • Class B certifications • Global • TSYS • Chase Paymentech
Vx 510 GPRS – Marketing Tools GPRS Selling Guide • Goal to simplify the sell for the broader audience • Distinct differences between selling countertop wireless vs mobile • Clearly defines • Market need • Value proposition for Merchants and Resellers • Benefits of GPRS wireless network • Available in .pdf book format (3/2 on The Zone) • Part of demo kit
Demo Kit • Vx 510 GPRS Sales Demo Kit • Intended for the “Feet on the street” • Contents: • Vx 510 GPRS (Secured) • Coverage finder application • SoftPay demo • CD with merchant sales sheets & GPRS Selling Guide • Available via The Zone by early March
Sales Tools Vx 510 GPRS Merchant Sheet(add your logo to the back) Vx 510 GPRS Acquirer Sheet
Advertising Ads January - March
Other Sales Tools GPRS Vertical-Focused Flyer Vx Family Flyer Materials available on www.verifonezone.com
Questions Lori Breitzke Marketing Programs Director lori_breitzke@verifone.com Scott Henry Product Marketing Director scott_henry@verifone.com