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Five Sources of Influence: Creating Long Lasting Behavior Change

Five Sources of Influence: Creating Long Lasting Behavior Change. Kristin Pace, Ph.D. Behavior Change. Pictures from: commons.wikimedia.org emergencyeyes.blogspot.com283  outsmarthormones.com891. Ecological Model of Behavior Change.

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Five Sources of Influence: Creating Long Lasting Behavior Change

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  1. Five Sources of Influence: Creating Long Lasting Behavior Change Kristin Pace, Ph.D.

  2. Behavior Change Pictures from: commons.wikimedia.org emergencyeyes.blogspot.com283  outsmarthormones.com891

  3. Ecological Model of Behavior Change Picture from: http://www.esourceresearch.org/eSourceBook/SocialandBehavioralTheories/5InterventionstoChangeHealthBehavior/tabid/737/Default.aspx

  4. Pre-Considerations • Formative Research • Theory-driven Picture from: http://identityspecialist.net/2011/02/04/theory-and-practice/

  5. Individual • Audience segmentation Picture from: http://ddroylec.blogspot.com/2012/04/psychographic-analysis-for-amrita.html

  6. Individual • Message quality • Vivid, believable, relevant, understandable provides an action, presents novel information • Message exposure

  7. Interpersonal • Social networks • Diffusion • Social support Picture from: http://www.perey.com/mobilesocialnetworking.html

  8. Organizational • Recognize organizational influence • Be a leader • Create strategic partnerships

  9. Community • Adopt a social norms approach • Build collective efficacy • Build social capital Picture from: http://www4.nau.edu/insidenau/bumps/2010/8_24_10/community.html

  10. Public Policy • Don’t forget to think local • Include enforcement in messages Picture from: http://www.lightlab.com/market-environment/legislation-against-traditional-light-bulbs;

  11. Conclusion

  12. Contact Information Kristin Pace, Ph.D. kristin.pace@kingcounty.gov (206) 263-1469 Public Health-Seattle & King County Local hazardous Waste Management Program

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