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Red Bull

Red Bull . Mette Jarl Helmert 2ØMA. Mette Jarl Helmert. Klassifikation. Kortvarigt produkt Dagligvare . Mette Jarl Helmert. Emballage. Præsentation af produktet Beskyttelse og opbevaring Information Brugsfunktion – Ikke genluk. Mette Jarl Helmert. Kvalitet. Smagsmæssig – Emballagen

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Red Bull

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  1. Red Bull Mette Jarl Helmert2ØMA

  2. Mette Jarl Helmert Klassifikation • Kortvarigt produkt • Dagligvare

  3. Mette Jarl Helmert Emballage • Præsentation af produktet • Beskyttelse og opbevaring • Information • Brugsfunktion – Ikke genluk

  4. Mette Jarl Helmert Kvalitet • Smagsmæssig – Emballagen • Imagemæssig kvalitet - Omgivelserne

  5. Mette Jarl Helmert Sortiment • Bredden Flere produkter:EnergidrikkeTøjIPhone cover • Dybden Flere varianter:Red Bull Energy DrinkRed Bull SugarfreeRed Bull Energy ShotRed Bull Cola

  6. Mette Jarl Helmert Mærkestrategi • Markedsføring under eget mærke • Paraplymærke – Navnet går igen • Line-extension – Nye varianter • Brand extension – Nye produkttyper

  7. Mette Jarl Helmert PLC kurve

  8. Mette Jarl Helmert Artikel • Felix Baumgartner • Internet tv – Red Bull bestemmer selv • De Sociale Medier – Mere værdi • Brandet ligger højt i forbrugernes bevished • En rød tyr som livsstil

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