The Ultimate Package Design Will Put You in the Spotlight

1. The Ultimate Package Design Will Put You in the Spotlight

2. OUTLINE • Introduction • The Ability To Entice • Consumers’ Shopping Behavior • Makes Emotional Appeal • Takeaway

3. Introduction • The packaging design of a product is a single opportunity for sellers to manifest the brand’s message clearly; showing the consumers that the brand is a better choice than any other competitors.  • Products have an average of around seven seconds to make a good, unique, and appealing impression on a potential consumer. Thus, efficient product design is crucial to draw buyers’ attention and help them make a decision easier. • Many factors may affect how consumers perceive your packaging. The following are some of the factors that can influence it.

4. The Ability To Entice • The first stage to influence the consumers’ desire for buying your product is through marketing strategies or other forms of promotion. Packaging is the final stage of communication to seal the deal of certainty on buying your product. • The impact of packaging design is crucial to driving increased visibility efficiently. So, the things you need to keep in mind are the elements that can arouse and leverage your product. Some of the packaging elements are color, images, shape, typography, and brand name. • You must also make sure that your packaging is of high-quality. Quality is the number one factor that makes a good packaging. Low-quality packaging, notably defective ones, are not appealing.

5. Consumers Shopping Behavior • There is a huge variation of types of consumers’ shopping behavior. It may be fill-ins, stock-ups, quick trips, and special purpose visits. Each behavior influences which product will be able to make an impact on impulse behaviors. • There is unique packaging that will match a certain consumer’s behavior. It can consist of sweepstakes-type flashy packaging, unique collectibles, seasonal or event-type packaging. If you offer bonus packaging or multiple purchases offer on the packaging to consumers doing stock-ups, there is a high possibility of buying behavior. • Adding incentives to packaging makes a great appeal to consumers because of the convenience and pleasure they can directly get from potentially buying your product. It also drives your customers away from the purchase of a competing brand. 

6. Makes Emotional Appeal • Emotions play a significant role on the needs, desires, and wants of a consumer. Having the knowledge to play on the emotions of a person is the key to the success of your brand. There is a necessity to make an emotional connection with consumers within a split second when they try to make a buying decision. • Products with packaging design that makes an emotional connection have a greater possibility of consideration during impulsive purchase moments. The overall impact of the product design, from its color, shape, imagery, messaging, and brand name all play a role in ensuring the resulting image creates an emotional appeal to consumers. • A way to connect with your customers on an emotional level is to make the packaging design authentic and genuine to the position. 

7. Takeaway • Product design is an important aspect of the overall impact of your product. It is an appetizer or stimuli that creates either a positive or negative reaction for your consumers. Since the first thing customers see is your product packaging, the design clearly influences a consumer’s buying behavior. • Certain factors or elements affect the design of your product such as color, image, shape, typography, and brand name. On the other hand, consumer behavior is also equally important. • Thus, the total Package of your Product significantly rests on your marketing plan, packaging design, and brand.