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The Alice in the Wonderland Trailer Reveals several ways in which it targets its audience. If you analyse the poster , you can see that the poster is significantly focusing on the clown who is played by Johnny deep, similarly the trailer tends to focus tremendously on Johnny deeps character, this could be due to the convention known as Unique Selling Point. He has been put so much emphasis, than Alice herself, because he is a blockbuster actor and because of the kind of role he is playing, which is very popular among the fans ( Charlie the Chocolate Factory). The Alice in the Wonderland Trailer uses the narrative voice over of Johnny deep and a normal narrative, this is due to the fact that the film is targeted at young children, and young adults. Narrative is significant as it guides its young audiences as to what the film is about and what the climate is. The Film is a supernatural , Fantasy genre. Films of this sort, tend to place great emphasis on the unrealistically of objects , people , places, characters etc. This very vital and this where the trailer plays a momentous role in making sure the use of CGI is portrayed. Alice in the wonderland used an extensive amount of CGI, It also gave audiences a contrast between reality and fantasy, this is revealed when she drinks the potion and the concept of fantasy comes into play. A lot of emphasis on Johnny Deep