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Hearing News Now A Digital Waiting Room REVOLUTION!

Hearing News Now A Digital Waiting Room REVOLUTION!. The “Rule of Seven” is a well known marketing adage. It says that a prospect needs to see or hear your marketing message at least seven times before they take action and buy from you.

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Hearing News Now A Digital Waiting Room REVOLUTION!

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  1. Hearing News NowA Digital Waiting Room REVOLUTION!

  2. The “Rule of Seven” is a well known marketing adage It says that a prospect needs to see or hear your marketing message at least seven times before they take action and buy from you. The truth of the Rule of Seven is you can’t just engage in a marketing activity and then be done. Marketing must be an on-going process in order for it to be successful.

  3. The “Rule of Seven” is a well known marketing adage • Reaffirm your Message • Train patients instantly • Introduce new products • Engage your patients • Drive brand loyalty • Introduce your staff

  4. HNN IS MADE UP OF 3 CUSTOM PANELS MAIN THEATRE SIDEBAR TICKER

  5. MAIN THEATRE • Videos • Pictures • Flash • Premium

  6. SIDEBAR • Graphical Weather • Factual Text • RSS feeds • local news • global news • health • sports • entertainment

  7. SCROLLING TICKER Select multiple free RSS news feeds … or enter your own Text

  8. Speaks directly to patients – The current infrastructure relies heavily on the owner and staff fitting product. Deliver the message of superior technology directly to the customer. Manage regional and national campaigns easily. Converts investment on patient acquisition. Keep spend in-house. Help clinic improve Test-Not-Sold ratios. Introduce new products instantly and train your customers. Help your clinics CONNECT WITH THEIR COMMUNITIES and help to build their referral sources Reaffirm directly with the patient why your products offer superior technology over competitors. HOW HNN BENEFITS HEARING GROUPS

  9. HOW HNN BENEFITS CLINIC OWNERS • Generate patient initiated queries and subsequently sales - Patients will be more inclined to initiate conversations about products, services or new technologies which they have just seen on HNN. • HNN requires no training, vacation or sick days. HNN is constantly on and contextually relevant even with staff turnover. • Improve referral Sources. Include info on local OD or Senior Facility. • Revenue share model reduces subscription fee. “Cost Neutral” • Improve accessory, ALD and battery sales and improve HA maintenance. • Lighten the experience, educate patients, reduce redundant questions, improve binaural fittings and test-not-sold ratios. • Introduce staff, testimonials, and bring website content directly to the patients. Patients are CAPTIVATED

  10. HOW HNN BENEFITS YOUR PATIENTS • Lighten the experience. • Patients are captivated by fresh, rich and constantly • changing content. • Educate on the newest technology, statistics, specials, • accessories and good cleaning techniques to reduce • return rates. • Reduced redundant questions by preconditioning • patient and improve testing efficiency. • Introduction of clinic staff, HA fitting process and • testimonials will help alleviate concerns, improve TNS • ratios and strengthen the patient specialist relationship. • Retire old repetitive looping DVD’s.

  11. IS DOOH EFFECTIVE? A Recent Amscreen Survey conducted in two Healthcare clinics to track awareness and relevance of advertising shown on Digital Screens in the waiting room area. More then 100 adults were surveyed. Respondents are fully aware of the screens purpose in the clinic. Only 4% dislike this kind of messaging while waiting. Over 80% of respondents find the information on the screen helpful. WHEN ASKED: How helpful do you find the screens?

  12. HNN WILL MANAGE CONTENT • CLINIC OWNER • Create image or video • Send image and copy • Update at any time • Live RSS feeds • Live Twitter feeds SCREENS UPDATE INDIVIDUALLY OR NATIONALLY WITH 24 – 48 HOURS

  13. UPLOAD YOUR OWN TESTIMONIALS Clinic staff take a real-time picture of the patient Send to HNN along with customers name and verbiage. Thank you, I love my new Hearing aids. Joan G. SCREEN UPDATED INDIVIDUALLY OR NATIONALLY WITHIN 24 – 48 HOURS

  14. TOUCHPOINTS BRING YOUR CUSTOMER EXPERIENCE TO LIFE

  15. HARDWARE REQUIREMENTS HNN is an online digital content platform that requires hardware to run including a TV, Internet connection and a Media Player that meets certain specifications. HNN can run on your existing hardware or you can purchase the hardware below that we have sourced at the best price. HNN Media Player – Fully optimized to run your HNN on any TV with an HDMI Input 6.5 X 5.5 X 0.5 32” – 42” LCD, LED, PLASMA TV with HDMI Input needed - $399.00 HNN Media Player - $399.00 FREE ON TURNKEY PACKAGE

  16. PLAYLIST ALLOCATION 30 minute theatre playlist 10 minutes– Hearing Clinic – Content includes educational material, staff bios, clinic news, clinic specials, clinic hours and days of operation, Referral source ads, instructional video’s etc. 10 minutes– HNN – This airtime can be used at HNN’s discretion for educational content, product advertising, testimonials and national advertising. This airtime can also be used for instructional and training videos. 10 minutes– HNN and Affiliate Partners/national advertising airtime. Partners include HLAA, BHI, ABHF etc...

  17. BRAD VP DODSON SALES HEARING NEWS NOW Brad.dodson@cleardigitalmedia.net

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