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Family Resources Organization Development Plan. Organization Development Week 7 Presentation By: April Tupper Tomah Campus 2010. Family Resources: The Organization. Location (s) Tomah Office – 4 years (Inside Gloria Dei Lutheran Church) 310 W. Elizabeth Street Tomah, WI 54660
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Family ResourcesOrganization Development Plan Organization Development Week 7 Presentation By: April Tupper Tomah Campus 2010
Family Resources: The Organization Location(s) • Tomah Office – 4 years (Inside Gloria Dei Lutheran Church) 310 W. Elizabeth Street Tomah, WI 54660 Phone: (608) 374-4190 • Sparta – 8 years • LaCrosse – 20 years Their Mission Family Resources is a place for all who care for young children. Our resources prepare, strengthen, and support parents and caregivers by creating greater understanding of the impact they have on the lives of children in their care. Through such increased understanding, children will have a positive, supportive, and loving start in life. Available to any parent or other caregiver of children free of charge. There are no income requirements and no target population Programs & Services Offered • Play groups • Group parent education classes • Workshops at the center and at work sites • Individual family visits • Parent support groups • Parenting information by telephone or e-mail • Assistance and training to become a regulated child care provider • Help finding quality child care • Birth to 3 service coordination • Parenting resources and toy lending library • Hmong parenting and child care programs • Work, family, and employer support program
Board of Directors Jim Bagniewski, President Viterbo University Ann, Kiel, Vice President Gundersen Lutheran Health Plan Karla Fennie, Secretary Parent Representative/Taco John's Mary Beth Martin, Treasurer Trane Company Judy Gull, Past President Re/MAX First Choice Diane Ladwig Gundersen Lutheran Child Care Tammy Hayden Parent Representative Cary Heyer UWL Public Relations Dempsy Miller La Crosse School District Shirley Ross Community Member Cheryl Thienes AAA Employees Tomah Site • Location Coordinator JuleeKatona • All other staff comes from the main branch in LaCrosse or is a volunteer. Sparta- has 2 paid employees LaCrosse - has 5 paid employees Birth to Three Program -has 3 As a non-profit organization, Family Resources relies heavily on volunteers to help in many different ways.
Diagnostic Stage Interviews • Tomah Site Director Julee Keeton • Program Participants Confidentiality Requested Observations • Tour of Tomah Site • Attended Program Event Analysis - Industry • Strengths & Weaknesses • Marketing Other - Family Resources Newsletter and Website Issues • Would like to see more in-depth community involvement and participation of programs and services • Space/Location Needs in order to Solve Issues • Additional Volunteers and Staff needed • Marketing • More space or new location needs • Money
Root Causes • Targeting too small of a market segment to further increase areas of support and participation • Unutilized market opportunities • Undiscovered marketing and funding opportunities
Marketing/Fundraising Plan Summary Objectives Strategic Initiatives Goals Strategic Initiative 1. Market Development • Identify & Develop New Markets for Existing Services • Identify and Develop New Markets By Differentiating. Primary Objective Increase Participation Strategic Initiative 2. Market Diversification • Development of New Services for New Markets • Strategic Planning Secondary Objective Increase Awareness Strategic Initiative 3. Market Penitration • Increase Advertizing Efforts • Introduce New Services into Existing Lines • Increase Referral Networks Create a greater strategic focus on Fundraising -Establish Fundraising Board -Improve fundraising skills -Create and Strengthen Networks Additional Storage /Space
Interventions(Designed To Build Upon The Organizations Strengths and Creating Areas of Opportunities) • The interventions for All of the strategies will require • The Board of Directors, staff, and volunteers to engage in the following: • Strategic Planning Sessions • Creating Self-Managed Teams • Focus Groups • Workshops • Brainstorming Sessions • Education and Training • Community Information Meetings • Feedback surveys
Management of the Intervention • Two Key Areas • Managing the Change – (People Focused) • Managing the Interventions – (task focused) • Board of Directors will need to: • Set dates, delegate responsibilities, and monitor progress.
Possible Issues • Commitment to the process • Insufficient number of people participating in groups, sessions, workshops, planning, ect… • Management of interventions • Resistance of the “New”
Sources Cited • Family Resources Organization, Newsletter, Website, Program/Service participants • www.allbusiness.com • Article “Going to Scale, How Successful Nonprofit Organizations Can Grow and Increase” By: Jeffery L. Bradach 2003-04-01