1 / 10

Trends in Marketing and Recruitment in General Practice Training in Victoria

Explore the latest trends in marketing and recruitment strategies for General Practice Training in Victoria, including survey findings, influences on applying for AGPT, impact of promotional events, and decision-making factors.

lieu
Download Presentation

Trends in Marketing and Recruitment in General Practice Training in Victoria

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Trends in marketing and recruitment in General Practice Trainingin Victoria • Background • What? • Why? • How? • Findings

  2. VicNet

  3. VicNet

  4. VicNet Marketing

  5. How? • Victorian AGPT New Entrants Survey • Printed survey instrument • De-identified data • Hospital seminar evaluations • In person, anonymous

  6. Findings? Why apply for AGPT? • Personal influences • Lifestyle influences • Career influences

  7. Findings? Influence of promotional events

  8. Findings? When did you decide?

  9. Research – Implications to Marketing Plan Right person • PGY1, PGY2eligible to apply,decision makers • Medical Students30% made decision over time Right message - AGPTTraining 73% stated content new to them Right time - PGY1 & PGY2 30% made their decision here

More Related