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Ali Al Saqqa General Manager, MEA ali@boost.no

Your MOBILE Strategy !. Ali Al Saqqa General Manager, MEA ali@boost.no. GOING MOBILE. GOING MOBILE !. SMARTPHONE PENETRATION. JORDAN Reach stats Feb 2014. SMARTPHONE USERS THAT NOTICE MOBILE ADS. PERCENTAGE OF PPL PERFORMED MOBIL SEARCH AFTER SEEING AN AD.

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Ali Al Saqqa General Manager, MEA ali@boost.no

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  1. Your MOBILE Strategy! Ali Al Saqqa General Manager, MEA ali@boost.no

  2. GOING MOBILE

  3. GOING MOBILE ! SMARTPHONE PENETRATION JORDAN Reach stats Feb 2014 SMARTPHONE USERS THAT NOTICE MOBILE ADS PERCENTAGE OF PPL PERFORMED MOBIL SEARCH AFTER SEEING AN AD PERCENTAGE OF PPL WHO TAKE ACTION AS A RESULT OF MOBILE AD > MOBILE SEARCH

  4. GOING MOBILE ! SMARTPHONE PENETRATION SMARTPHONE USERS THAT NOTICE MOBILE ADS PERCENTAGE OF PPL PERFORMED MOBIL SEARCH AFTER SEEING AN AD PERCENTAGE OF PPL WHO TAKE ACTION AS A RESULT OF MOBILE AD > MOBILE SEARCH

  5. GOING MOBILE ! SMARTPHONE PENETRATION SMARTPHONE USERS THAT NOTICE MOBILE ADS PERCENTAGE OF PPL PERFORMED MOBIL SEARCH AFTER SEEING AN AD PERCENTAGE OF PPL WHO TAKE ACTION AS A RESULT OF MOBILE AD > MOBILE SEARCH

  6. GOING MOBILE ! SMARTPHONE PENETRATION SMARTPHONE USERS THAT NOTICE MOBILE ADS PERCENTAGE OF PPL PERFORMED MOBIL SEARCH AFTER SEEING AN AD PERCENTAGE OF PPL WHO TAKE ACTION AS A RESULT OF MOBILE AD > MOBILE SEARCH

  7. GOING MOBILE ! • Ask yourself: • Who are my target market? • What are my target market spending most of their time on? Apps / sites? • Why am I establishing my mobile presence? SMARTPHONE PENETRATION SMARTPHONE USERS THAT NOTICE MOBILE ADS PERCENTAGE OF PPL PERFORMED MOBIL SEARCH AFTER SEEING AN AD

  8. GOING MOBILE ! • Mobile App or a Mobile Site? • Nielsen : Research found that retailer’s mobile sites are up to two times more popular than apps • Google Survey: 65% of smartphone shoppers preferred to use mobile web to mobile apps for shopping • In order for you to run, you need to first know how to walk! SMARTPHONE PENETRATION SMARTPHONE USERS THAT NOTICE MOBILE ADS PERCENTAGE OF PPL PERFORMED MOBIL SEARCH AFTER SEEING AN AD

  9. GOING MOBILE ! • Making Money from Apps • 93% of downloaded apps in 2013 (globally) are free apps ! • 76% of revenue generated from apps (globally) in 2013 is from in-app purchases • To make money from apps, publishers must maintain customer satisfaction through superior app performance and design, then monetize though advertising and in-app purchases SMARTPHONE PENETRATION SMARTPHONE USERS THAT NOTICE MOBILE ADS PERCENTAGE OF PPL PERFORMED MOBIL SEARCH AFTER SEEING AN AD

  10. Advertising on Mobile

  11. Mobile Advertising 5 RULES of Thumb!

  12. Mobile Advertising One Size DOES NOT Fit All !

  13. Mobile Advertising UNDERSTAND your objectives !

  14. Mobile Advertising NEVER work with 1 or 2 partners only

  15. Mobile Advertising TRACK Beyond The Click !

  16. Mobile Advertising For the love of GOD I BEG you Stop redirecting users from a mobile banner to a website !

  17. THANK YOU ! Ali Al Saqqa General Manager, MEA ali@boost.no

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