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Wave Riders™ Winning Through CSR

Wave Riders™ Winning Through CSR. Importance and Implementation. Introduction. New Company Review New Strategy New Goals New Markets. Definition. “…treating the stakeholders of the firm ethically or in a responsible manner” ( Hopkins, 2007, p. 15). To Whom Does CSR Matter?.

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Wave Riders™ Winning Through CSR

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  1. Wave Riders™ Winning Through CSR Importance and Implementation

  2. Introduction • New Company Review • New Strategy • New Goals • New Markets

  3. Definition “…treating the stakeholders of the firm ethically or in a responsible manner” (Hopkins, 2007, p. 15)

  4. To Whom Does CSR Matter? • All Types of Companies. • Employees. • Customers. • Suppliers. • Local Communities. • Investors. • European Companies in Particular. • Future Generation.

  5. Methodology Carroll's (1991) Pyramid of Corporate Social Responsibility Source: (Schwartz & Carroll, 2003)

  6. Source: (Schwartz & Carroll, 2003)

  7. Practices • Set Sustainable Measureable Goals. • Stakeholder Engagement. • Lifecycle Assessment. • Sustainability/ CSR Reporting.

  8. CSR deployment Transparency Improved design Recyclable materials Social events WaveRiders Partnerships Waste reduction Based on: Ecotrust (n.d.)

  9. Conclusion • CSR is as Important as Ever. • CSR Enhances Economic Performance. • CSR is a Concern of People and Governments. • CSR is a Current Opportunity and Future Requirement.

  10. Thank you

  11. References • Ecotrust. (n.d.). Reliable Prosperity. Retrieved February 20, 2011, from http://www.reliableprosperity.net/ • Fai, F. M., & Morgan, E. J. (2006). Managerial Issues in International Business. UK: Palgrave Macmillan. • BS EN ISO 14001:2004 (2010). Environmental management systems – Requirements with guidance for use. Brussels: European Committee for Standardization. • Hopkins, M. (2007). Corporate social responsibility and international development: is business the solution? London: Earthscan. • Schwartz, M. S., & Carroll, A. B. (2003). Corporate Social Responsibility: A Three-Domain Approach. Business Ethics Quarterly, 13 (4), 503-530. • Goldschein, P. (2010). Top Seven Sustainability Practices: the Sum > the Parts. Sdialogue: LLC.

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