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Social Media

Social Media. People, Technology, Strategy. Traditional Media. Source: HubSpot , Social Media Authority: Measuring and Improving Online Influence. Roadblocks to Traditional Media. Source: HubSpot , Social Media Authority: Measuring and Improving Online Influence. Breaking Down Roadblocks.

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Social Media

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  1. Social Media People, Technology, Strategy

  2. Traditional Media Source: HubSpot, Social Media Authority: Measuring and Improving Online Influence

  3. Roadblocks to Traditional Media Source: HubSpot, Social Media Authority: Measuring and Improving Online Influence

  4. Breaking Down Roadblocks Source: http://digitalbuzzblog.com/infographic-facebook-vs-twitter-demographics-2010-2011/

  5. Social Media Landscape Source: FredCavazza.net, Social Media Landscape, January 2011

  6. Marketing Communications Mix Source: Services Marketing, People Technology, Strategy. Christopher Lovelock and JochenWirtz. Prentice Hall, 2011. 7th Edition, p. 173.

  7. Marketing Communications Mix Source: Services Marketing, People Technology, Strategy. Christopher Lovelock and JochenWirtz. Prentice Hall, 2011. 7th Edition, p. 173.

  8. Creating Value Build and maintain relationships with existing customers (your champions) and attract new ones. Add and create value through the content of your communication. It’s a 2-way street: actively involve, engage, and respond to your customers. Social media happens in public, for better or for worse.

  9. BestBuy Glad to hear, Peter. Thanks for shopping with us.

  10. DSW Woohoo! You should tweet us a pic when you get 'em! We'd love to see 'em!

  11. A Human Opportunity

  12. Starbucks Be amazed. We are real (and happy to be talking with you)! Thanks for the tweet! :-)

  13. A Human Opportunity

  14. The Big 4 Sources: http://www.facebook.com/press/info.php?statistics, http://blog.twitter.com/2011/09/one-hundred-million-voices.html, http://www.youtube.com/t/press_statistics, http://www.ignitesocialmedia.com/social-media-stats/2011-social-network-analysis-report/

  15. New and Promising? • Google + • What is it? • Rolled out as invite only • Initial surge: 10 million in first month • Usage, adoption drop-off • Opened to all Sept. 20 • Brands told to hold off • “Google plus entity” coming soon

  16. Where and How to Start

  17. What are we doing? Is it working? Did you tweet it? What are they saying? • Make your social media strategy stick: • Monitor, Respond, Track, Analyze, Revise • Wealth of info, take advantage of free analytics • Facebook Page Insights • YouTube Video Insights • Google Analytics • Use dashboards (HootSuite, TweetDeck) to manage multiple accounts Source: http://undersolenmedia.wordpress.com

  18. A Harvard Extension Example

  19. Your boss is on twitter, too.

  20. Resources • Social Media Examiner • www.socialmediaexaminer.com • @smexaminer • MarketingProfs • www.marketingprofs.com • @MarketingProfs • Edudemic (for edu, tech enthusiasts) • www.edudemic.com • @edudemic • Steve Rubel • http://www.steverubel.me/ • @steverubel • Mashable • www.mashable.com • @mashable • Hubspot • www.hubspot.com • @hubspot • DIOSA Communications (for NPOs) • www.diosacommunications.com • http://nonprofitorgs.wordpress.com • @NonprofitOrgs • Chris Brogan • www.chrisbrogan.com • @chrisbrogan

  21. Sources http://www.ignitesocialmedia.com/social-media-stats/2011-social-network-analysis-report/ http://www.fredcavazza.net/2010/12/14/social-media-landscape-2011/ http://www.facebook.com/press/info.php?statistics http://blog.twitter.com/2011/09/one-hundred-million-voices.html http://www.youtube.com/t/press_statistics http://www.digitalbuzzblog.com/infographic-facebook-vs-twitter-demographics-2010-2011/ http://www.techvibes.com/blog/twitter-grows-linkedin-stagnates-and-facebook-still-wears-the-crown-a-social-networking-infographic-2011-09-07 http://www.comscoredatamine.com/2011/06/average-time-spent-on-social-networking-sites-across-geographies/

  22. Sources http://pewinternet.org/Reports/2011/Twitter-Update-2011/Main-Report.aspx http://www.istrategylabs.com/2010/01/facebook-demographics-and-statistics-report-2010-145-growth-in-1-year/ http://www.comscore.com/Press_Events/Press_Releases/2011/9/comScore_Media_Metrix_Ranks_Top_50_U.S._Web_Properties_for_August_2011 http://www.istrategylabs.com/2009/02/twitter-2009-demographics-and-statistics/ http://mashable.com/2011/08/29/beyonce-baby/ http://marketing.linkedin.com/audience http://press.linkedin.com/about http://www.pbs.org/mediashift/2011/09/google-social-media-upstart-worse-than-a-ghost-town262.html

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