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Litmus Lunch & Learn October 22, 2014

Litmus Lunch & Learn October 22, 2014. The birth of the world wide web. VALUE. SPEED. QUALITY. The Network. VALUE. SPEED. QUALITY. File transfers across the network. Computer A saves a file ON to the server. Computer B copies the file FROM the server to its hard drive.

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Litmus Lunch & Learn October 22, 2014

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  1. Litmus Lunch & Learn October 22, 2014

  2. The birth of the world wide web

  3. VALUE SPEED QUALITY

  4. The Network VALUE SPEED QUALITY

  5. File transfers across the network • Computer A saves a file ON to the server • Computer B copies the file FROM the server to its hard drive • If Computer B is told to get the same file from the server… Cache VALUE SPEED QUALITY

  6. How computers think Using language - compiled or interpreted • Compiled is rigid and packaged to work exactly the same way every time – example, MS Word, Flash, iphoneapps • Interpreted is more flexible and is displayed by a browser – HTML, javascript VALUE SPEED QUALITY • Interpreted languages are constantly evolving(HTML5 vs HTML4) – some browsers keep up, others don’t • Some browsers don’t support the latest tags in HTML, CSS, javascript, etc. and won’t display the pages as intended

  7. Its like real furniture vsikea REAL FURNITURE = COMPILED IKEA = INTEPRETED VALUE SPEED QUALITY Assembly required Comes finished Experience is heavily dependent on whoever is assembling the parts Looks/feels the same every time Durable, unique and expensive Short term, flexible and cheap

  8. Assembly artifacts Chrome Firefox

  9. How email works Email is interpreted • Two types – HTML and text • HTML is displayed via a browser built into your email client – Outlook, Gmail, etc. • File gets sent to a server – we use an outlook server • Your email client gets notified that a file is waiting VALUE SPEED QUALITY • Client retrieves file from the server (unless sender recalls) – that’s why you get a notification to “download images” • Client assembles and displays message

  10. Other things about email Because people are being notified of a message waiting for them, other issues come up • Spam laws – required opt out option • Email messaging service – MailChimp, Strongview, etc. • Services add their own code to ensure compliance VALUE SPEED QUALITY

  11. “Fun” with Litmus VALUE SPEED QUALITY

  12. Why we Litmus We test to make sure the e-newsletters we send out get displayed properly by the recipient’s email client. VALUE SPEED QUALITY

  13. Best Practices VALUE SPEED QUALITY

  14. Q & A

  15. Thank you

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