16 November 2007

1. 16 November 2007 EUROBIRD: Project ContentsEffectively Unlocking Regional Potentials: Operations and Best Practices in Regional Airport Development

2. EUROBIRD: Project ContentsAbout This Session So far, you have gained a good understanding of EUROBIRD’s general approach, objectives, administrative structures, and work components. Let‘s delve a little deeper into the details of project work!

3. Overview Management and Coordination Communication and Dissemination Exchange of Experience: Regional Airports as Nuclei of Economic Activity Improvement of Airport Aviation Revenues Improvement of Airport Non-Aviation Revenues Cooperation of Regional Airports with On-Site Business Activities Cooperation of Regional Airports with SMEs in the Region Integrated Tourism Development “Regional Airport Academy” for Joint Staff Training Exchange of Experience: Sustainability and the Environment Enhanced Waste and Water Management Enhanced Energy Management and Hybrid/Electric Vehicles Integration with Public Transport and Passenger Information Systems Risk Management: Safety, Fire Prevention, Emergencies Analysis of Potential Third Party Funding for Extension Projects

4. Management and Coordination Project Co-ordination General Approach • Project management and coordination shall be executed by an external service provider, employed through the Lead Partner • It is intended to subcontract “management and coordination” as well as “financial management” to one single service provider • Cost-effective access to professional project management expertise, saving limited internal capacity, and releasing time constraints shall be achieved

5. Management and Coordination Project Co-ordination The Project Coordinator… • Shall be responsible for the overall organization and coordination of the project activities and components, project schedule and project objectives • Shall advise the Lead Partner in all administrative decisions. • Will track project progress and support the timely submission of reports to INTERREG. • Has to make sure that conference minutes and attendance lists are generated for every event and that outputs and reports are compiled. • Drafts the activity reports (to be confirmed by the Lead Partner) and must also follow up the reporting requirements set in the different technical components. • Shall provide information to the other members of the Steering Group and CWG in the implementation of their tasks and responsibilities.

6. Management and Coordination Financial Management General Approach • Financial management and coordination shall be executed by an external service provider, employed through the Lead Partner • It is intended to subcontract “management and coordination” as well as “financial management” to one single service provider • Cost-effective access to professional project management expertise, saving limited internal capacity, and releasing time constraints shall be achieved

7. Management and Coordination Financial Management The Financial Manager… • Is responsible for accounts, financial reporting, the internal handling of ERDF funds, and national co-financing. • Is furthermore required to be acquainted with national and European procurement procedures. • Must use professional enterprise resource planning software (i.e. SAP R3) and should have a separate bookkeeping department at his disposal. • Is required to have experience in the financial management of INTERREG projects and should have preferably been involved in previous SEABIRD, SEAPLANE, or EUROPLANE projects. • Shall open a trustee account on behalf of the Lead Partner, draw up, submit, and receive payments, transfer funds to partners, and ensure compliance with the auditing procedures. • Shall draft all financial reports.

8. Content • Introduction of MKmetric • Methodology Improvement of Airport Aviation Revenues • Type of Analysis / Results • Regional Academy idea

9. Introduction of MKmetric Gesellschaft für Systemplanung mbH Dr. Benedikt Mandel • MKmetric was founded 1993 based on the idea to apply science. Special fields of interest are: level & discrete choice algorithms, OR routines for process optimisation, system interdependencies. • Experience: 14 years transport consulting, 18 years research. • Major qualification: multimodal demand & supply, analysis & simulation as well as the development & test of policy instruments and forecasts. • Know how in EU / Interreg project work : STEMM, BRIDGES, ASSEMBLING, SEABIRD, Spotlights, TEN PAN, Forecast 2020, APRON, ETIS-Base/-Agent/-Link, STAC, Worldnet, Toolqit. SEABIRD, SEAPLANE, EUROPLANE Project: Co-ordinator, Trustee, WP-leader • Passenger potential analysis for airlines / airports across 18 European countries • Numerous projects for airlines, railway companies, Ministries of Transport in Germany and some Federal States • For further details please visit our web site: www.mkm.de

10. Exchange of Experience: Regional Airports as Nuclei of Economic Activity Improvement of Airport Aviation Revenues Suggested Methodology Data Collection Data Polishing Airport Passenger Market Potential Analyses InternalPresentation of Implementation Folders and Implicated Revenues ExternalCommunicationand Disseminationof Results What to collect? Socio-economics Networks / Schedules Transport statistics Charges/fees, revenue Why polishing? Analysis Evaluation Harmonisation Implementation Validation What? To be de-fined by partner. Which internal results? New economic viable routes Technical service figures Catchment Sheaf Spatial Distribution Airport choice Transfer connections Accessibility Fees / Charges / Revenue How to do? System Approach Region based Non-linear Functions Consumer elasticity Consumer thresholds Multimodality Intermodality Intramodality Quasi Direct Format Why? Require-ment due to public funding. Where to collect? Region Airport Other: nat. statistic office, EC, World Inst., …

11. Exchange of Experience: Regional Airports as Nuclei of Economic Activity Improvement of Airport Aviation Revenues Type of Analysis / Results • For each route identified: • passenger demand- passenger flows covered - service figures • fees / charges for the airport in focus ...

12. Exchange of Experience: Regional Airports as Nuclei of Economic Activity Improvement of Airport Aviation Revenues Type of Analysis / Results ... and additionally - listing of transfer destinations - catchments by spatial distribution ...

13. Exchange of Experience: Regional Airports as Nuclei of Economic Activity Improvement of Airport Aviation Revenues Airport Choice / Consumer Choice : Poznan-Paris Type of Analysis / Results Catchment area / market penetration: POZ

14. Exchange of Experience: Regional Airports as Nuclei of Economic Activity “Regional Airport Academy” for Joint Staff Training Suggested Methodology Identification of Airports’Educational Requirements Development of Academy Setup Development ofClass Syllabus Identification of Internal and ExternalInstructors Implementationof Courses • In context to „Improvement of Aviation Revenues“ one may think about: • Exchange of the market analysis process between partners • Exchange of marketing processes between partners • Learning by doing using an online analysis tool

15. Thank you very much. For questions please feel free to get in contact with us. MKmetric Gesellschaft für Systemplanung mbH Dr. Benedikt Mandel Durlacher Allee 49 76131 Karlsruhe Germany Phone: 0049 - 721-96160 - 0 Fax: 0049 - 721 96160 - 99 email: mandel@mkm.de web site: www.mkm.de

16. Exchange of Experience General Methodology Data Collection,Research Data Analysisand Evaluation,SWOTs Analyses Best PracticeIdentification andDocumentation InternalBest PracticeExchange ExternalCommunicationand Disseminationof Results The methodology depicted above is generally suggested for all exchange-of-experience activities if not specified otherwise.

17. Exchange of Experience: Regional Airports as Nuclei of Economic Activity Improvement of Airport Non-Aviation Revenues Potential Contents & Outputs • Benchmarking: comparative analysis of participarting airports‘ non-aviation revenues • Revenue volume • Revenue sources / structural mix • Revenue growth rate • Shifts in structure mix • Identification of optimum growth • Conception of development opportunities • Workshop • Good practice guide “Non-Aviation Revenues”

18. Exchange of Experience: Regional Airports as Nuclei of Economic Activity Improvement of Airport Non-Aviation Revenues Suggested Methodology Data Collection at Airports: Business Structures, Revenue Volumes, etc. Data Analysisand Evaluation, SWOTs for the Various Types of Non-Aviation Businesses Best PracticeIdentification andDocumentation InternalBest PracticeExchange ExternalCommunicationand Disseminationof Results

19. Exchange of Experience: Regional Airports as Nuclei of Economic Activity Cooperation of Regional Airports with On-Site Business Activities Potential Contents & Outputs • Questionnaire for all participating airports • SMEs on/near airport grounds • Cooperation between airport an on-site SMEs (e.g., marketing, lobbying, logistics) • Airpark development (yes/no, what stage, how successful, what business structure, what sequence) • SWOT analysis and comparative analyses of collected data • Study visit at successful airpark (i.e. Baden) • Good practice guide (GPG) for the documentation and presentation of best practices in cooperation between airports and on-site SMEs • Workshop for best practice exchange • Dissemination of results, possibly discussion forum or “SME and Entrepreneur Open House” at participating airport

20. TOUR OPERATORS • TRAVEL AGENCIES, • HOTELS LINKED OPERATORS SMEs VALUE CHAIN RELATED OPERATORS VALUE CHAIN RELATED OPERATORS • INDUSTRIAL COMPANIES (EITHER PRODUCTS AND TECHNOLOGY) • SERVICE PROVIDERS (EITHER BASIC AND ADVANCED SERVICES) • FINAL CLIENTS (PASSENGERS, SHOPPERS, AIRPORT SERVICE USERS) • INTERMEDIATE CLIENTS (AIRLINES AND SHOPKEEPER) LOGISTIC OPERATORS • RAILWAYS AND BUS COMPANIES • ROAD AND MOTORWATS COMPANIES • MARITIME SERVICES COMPANIES • CAR RENTAL CMPANIES Exchange of Experience: Regional airports as Nuclei of Economic Activity Cooperation of Regional Airports with SMEs in the Region OBIETTIVI E MISSION AZIENDALE

21. Exchange of Experience: Regional airports as Nuclei of Economic Activity Cooperation of Regional Airports with SMEs in the Region Suggested Methodology Data Collection,Research Data Analysisand Evaluation Best PracticeIdentification andDocumentation Results Monitoring Impact Calculation • Implementation of a monitoring system of the results achieved: • definition of indicators, of the checks to be operated with the related timing • deviation analysis and motivations • identification of corrective measures which enhance cooperation between airports and SMEs • Definition of the envisageable impact of any airport initiative: • inside and/or outside the value chain • both on SMEs (indicators) and on the community (e.g. occupation) • Assessment of • existing SMEs: • dimensions (employees, turnover) • location • products/activity • filing with regard to the airport (supplier, clients, business facilitators, indirect stakeholders) and to the sector (e.g. trade, tourism, etc.) • Definition of the goals to be reached by any SME: • benchmarking activity among SMEs outside of the region in order to identify the best practices • Rating of existing SMEs: • definition of a set of efficiency/effectiveness indicators (technical, economical and managerial) • calculation of the present value for each indicator

22. Exchange of Experience: Regional airports as Nuclei of Economic Activity Cooperation of Regional Airports with SMEs in the Region Potential Contents & Outputs CONTENTS OUTPUTS • Collection of data and information on existing SMEs • Definition of a set of indicators and value calculation • Benchmarking activity on SMEs outside of the Region and definition of the benchmark to be reached by any SME in the region • Monitoring system implementation: checks, timing, deviation, motivations and corrective measures • Assessment of existing SMEs in term of characteristics and indicators (present situation vs target situation) • Definition of the impact/sustainability of any airport initiative on regional SMEs and for the community and check the results currently achieved • Enhancement of cooperation between airports and local SMEs AIRPORT AS A DEVELOPMENT INSTRUMENT FOR ITS TERRITORY

23. Jukkasjärvi Exchange of Experience: Regional Airports as Nuclei of Economic Activity Integrated Tourism Development Potential Contents & Outputs • Analysis of developable tourist attractions at partners’ regions (celebrities, recurring events, historical or natural heritage) • Study visits to regions with great success in integrated tourism and regional airport development, i.e. • Jukkasjärvi, SE (Ice Hotel) • Rovaniemi, FI (Santa Claus Airport) • Dialogue with experienced developers of tourism concepts in other regional airport regions • Workshop • Good practice guide „Integrated Tourism Development“

24. Exchange of Experience: Regional Airports as Nuclei of Economic Activity “Regional Airport Academy” for Joint Staff Training Potential Contents & Outputs • Identification of airports‘ traning needs and requirements • Concept plan “Regional Airport Academy” • Format of trainings • Contents of trainings / syllabus • Identification of experienced faculty for trainings (partners and external experts, depending on topic) • Time planning for seminars • Implementation of trainings / courses • Evaluation of results • Life time beyond project duration • Could the RAA work successfully without further INTERREG support? • Are partners interested to advance this educational arrangement in the long-term?

25. Exchange of Experience: Regional Airports as Nuclei of Economic Activity “Regional Airport Academy” for Joint Staff Training Suggested Methodology Identification of Airports’Educational Requirements Development of Academy Setup Development ofClass Syllabus Identification of Internal and ExternalInstructors Implementationof Courses

26. Exchange of Experience: Sustainability and the Environment Enhanced Waste and Water Management Potential Contents & Outputs • Data collection • Water use • Waste generation (quantities, types) • Recycling and disposal practices • Costs • Data analysis and benchmarking • Best practice identification and exchange • Workshop • Action plan “Better Waste and Water Management for Regional Airports”

27. Exchange of Experience: Sustainability and the Environment Enhanced Energy Management and Hybrid/Electric Vehicles Potential Contents & Outputs • Assessment of airport energy needs • Cost assessment • Identification and evaluation of energy saving practices • Feasibility and cost of introduction of hybrid/electric vehicles • Feasibility of on-site generation of renewable energy • Concept study “Energy Management, Conservation & Generation” • Development strategy „Towards Sustainable Ground Transportation” • Workshop • Pilot implementation with test vehicle

28. Exchange of Experience: Sustainability and the Environment Integration with Public Transport and Passenger Information Systems Potential Contents & Outputs • Analysis of available ground transportation • Modes (private car, taxi, bus, train,…) • Frequencies and schedules • Evaluation of ground transportation schedules and airline schedules – possibly harmonization suggestions • Analysis of availability of ground transportation information for airport passengers and visitors (i.e., signs, screens, information terminals) • Installation of passenger information systems for improved information availability • Workshop • Good practice guide

29. Exchange of Experience: Sustainability and the Environment Integration with Public Transport and Passenger Information Systems Suggested Methodology Data Collection,Research (i.e. public transport schedules, airline schedules, passenger volumes per hour) Data Analysisand Evaluation,SWOT Best PracticeIdentification,Documentation, and Exchange Communication with Public Transport Providers,Possibly Installation of Information Terminals ExternalCommunicationand Disseminationof Results

30. Exchange of Experience: Sustainability and the Environment Risk Management: Safety, Fire Prevention, Emergencies Potential Contents & Outputs • Data collection and analysis of technological risks due to regional airport operations • Assessment of legal requirements and standards • Classification of risks in categories • Identification of best practices in risk management and emergency handling • Best practice exchange • Safety Management System (SMS) • Workshop • Development of update for airport emergency handbooks • Good practice guide “Risk Management at European Regional Airports”

31. Exchange of Experience: Sustainability and the Environment Analysis of Potential Third Party Funding for Extension Projects Potential Contents & Outputs • Updating of data on EU cohesion policy for 2007-2013: • Guidelines • Decisions • Regulations • Focus on funds available for Partners countries: • National Strategic Reference Framework • Operational Programmes • Analysis of involved airports development plans: • Planned investments • Expected new routes • Questionnaire for participating airports that already successfully applied for funds: identifications of best practices • Identification of possible funds • Identification of guidelines for the application of funds • Support in the elaboration of material for the participation in calls

32. BEST PRACTICE ON MODALITIES FOLLOWED FOR THE RECEIVING AND IMPLEMENTATION OF EUROPEAN FUNDS AIRPORTS THAT HAVE ALREADY APPLIED FOR EU FUNDS AIRPORTS BENEFICIARIES OF THE STUDY EU GUIDELINES AIRPORT DEVELOPMENT PLANS PLANNED INVESTMENTS AIRPORT DEVELOPMENT PLANS EU REGULATIONS EU DECISIONS OPENING OF NEW ROUTES OPERATIONAL PROGRAMMES Exchange of Experience: Sustainability and the Environment EU SIDE NEW COHESION POLICY FOR 2007-2013 IDENTIFICATION OF POSSIBLE FUNDS IDENTIFICATION OF MAIN ACTIVITIES TO BE CARRIED OUT IN ORDER TO APPLY FOR THE FUNDS

33. Thank you very much.