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Communicating is More Than Translating! Media Marketing Strategies and Why They Make Sense

Communicating is More Than Translating! Media Marketing Strategies and Why They Make Sense. December 7, 2012. Simon Dixon, CEO Idea Engineering Luis Tovar, MPA, Ethnic Services Manager. Overview of Objectives . The role of media in shaping public perception and policy;

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Communicating is More Than Translating! Media Marketing Strategies and Why They Make Sense

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  1. Communicating is More Than Translating! Media Marketing Strategies and Why They Make Sense December 7, 2012 Simon Dixon, CEO Idea Engineering Luis Tovar, MPA, Ethnic Services Manager

  2. Overview of Objectives The role of media in shaping public perception and policy; Examples of diverse media portals; Effecting media marketing and advocacy strategies in diverse communities; Key principals for establishing community support.

  3. Making the Connection Communication is fundamental to the relationship between healthcare provider and consumer/patient, language is therefore, "one of the most formidable obstacles to healthcare access."

  4. Cultural Encounters Ventura County Health Care Agency 1.7 mil. patient/client contacts Or 6,667 visits per day Ventura County Behavioral Health accounts for approximately 36% of total visits Or 610,000 Or 2,392 visits per day Ventura County Health Care Agency ACCESS Report 2010/2011

  5. Connecting with the media “If you don’t exist in the media, for all practical purposes, you don’t exist” — Daniel Schorr, commentator, National Public Radio

  6. Our AIM “the ability to interact successfully with persons from various ethnic and/or cultural groups”

  7. Which One? • Newspapers • Television • Radio • Magazines • Internet

  8. A Public – Private Model

  9. Agreement

  10. Framing and Telling Your Story Simon Dixon, Chief Executive Officer Idea Engineering, Santa Barbara, Ca

  11. Mental Health Services Act Principles Wellness & Recovery and Resilience Culturally Competent Service Delivery Meaningful Inclusion of Clients/Family Members Integrated Service Experience Community Collaboration

  12. Internal Stakeholders • Department Staff • Mental Health Board • Health Care Agency

  13. External Stakeholders Consumers/Family Members Community Based Organizations

  14. External Stakeholders con’t. Board of Supervisors

  15. Conclusions Understand and connect with community Include stakeholders in process Identify criteria for evaluation and measures indicators Plan for sustainability and reach

  16. Contact Information Susan Kelly, MHSA Manager (805) 981- Susan.kelly@ventura.org Simon Dixon, CEO (805) 963-5399 simon@ideaengineering.com Luis Tovar, Ethnic Services Manager (805) 981-1101 Luis.tovar@ventura.org

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