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Childhood Family Activities?

Childhood Family Activities?. HFPC Healthy Families in Pleasants County. Targeting obesity in West Virginia. By Danielle Roller, Cody Snow, Cameron Blair and Birgit Humpert Health Promotion Practice, December 6 th , 2011. Obesity in West Virginia. 63.8 % of adults are overweight or obese

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Childhood Family Activities?

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  1. Childhood Family Activities?

  2. HFPCHealthy Families in Pleasants County Targeting obesity in West Virginia By Danielle Roller, Cody Snow, Cameron Blair and Birgit Humpert Health Promotion Practice, December 6th, 2011

  3. Obesity in West Virginia • 63.8 % of adults are overweight or obese • 31.6 % of children are overweight or obese

  4. Percentage of obese adults in WV CDC, 2008

  5. Target Population • Elementary School Children • Primary and secondary prevention • Primary Prevention: (What they mean and why we chose these kinds) • Secondary Prevention:

  6. The Social Ecological Model Policy Policy intervention Community Community intervention Parents Health education and behavior change intervention Children

  7. Mission Statement • The mission of Healthy Families for Pleasants County is to decrease obesity rates for Pleasants County by promoting an active life style for families. The program will accomplish this goal by offering a physical fitness program to elementary school children and their families on the weekend, by bringing this program to local school grounds, supporting a culture of active living in the community, and by influencing existing policies so that school grounds can be used outside of school hours.

  8. Behavior Change Intervention Goal: Increase physical activity in elementary school children and their parents. • Children who are less physically active are more likely to be overweight. • Children who spend more time outdoors are more physically active. • Physical activity needs to be affordable. • The program will enhance competence and skills.

  9. The program is built on family involvement and family support.

  10. Program Session Example • Audience: 20 – 30 Families • Location: St. Mary’s Elementary School ground • Time: Saturday morning 9 – 11 am Sessions are led by a certified fitness professional

  11. Community-Based Intervention Goal: Bring the community together by hosting 3 community events each school year. • Builds on the strengths of the rural community. • Brings people together to be physically active. • Help HFPC receive financial support from community

  12. Policy Intervention Goal: Influence existing regulations to open up school grounds for use after school hours. • Children are more likely to have a normal weight if they have access to a park or playground nearby.

  13. Evaluation Process evaluation • Instructor • Regular meetings of all stakeholders • Separate pre and post questionnaires for children and parents

  14. Evaluation Outcome evaluation: • Questionnaire for Participants • “Traffic Count” on the school grounds

  15. Partnership with the CARDIAC project

  16. Director of Parks and Recreation Advisory Board Program Director Administration & Marketing Health Education Supervisor Director of Curriculum Planning and Evaluation Nurse Volunteer Coordinator Fitness Instructor Volunteers

  17. Policies and Procedures • Record keeping • Quality • Safety

  18. Social Marketing • Goal: Increase awareness of HFPC being available to all families at no cost. Communicate HFPC will provide health benefits by decreasing obesity in an attempt to enhance motivation and participation. • Objective The amount of families participating in the program will increase from the first day of the month it is opened to the last day of that month by 30%.

  19. Promotion: Brochures will describe benefits of HFPC & exercise. Meant to catch both kid and parents attention. • Product: Emphasizes activities provided by HFPC will promote bonding of families & friends of the community. Attempted to enhance motivation to become more involved and motivated to improve health • Place: St. Mary’s Elementary school grounds during school year. • Price: Families overcoming obstacles & emotions.

  20. Budget

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