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MOTHER n CHILD …an eternal bond . MOTHER n CHILD – The EVENT - A trend that started almost 10 years ago - Getting bigger and better with time - Arriving this year with a bang!. The unbeatable team The unbreakable bond The unconquerable spirit The unconditional love.
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MOTHER n CHILD …an eternal bond MOTHER n CHILD – The EVENT - A trend that started almost 10 years ago - Getting bigger and better with time - Arriving this year with a bang! The unbeatable team The unbreakable bond The unconquerable spirit The unconditional love
Mother n Child – Back Again The bond between a mother & child is the strongest Mom is the first word that children say when they learn to speak She remains the core source of attention and respect for a child which is eternal A mother is also the one who identifies and nurtures the talent in a child
Mother n Child – Back Again • Keeping this in mind, Multimedia Informatics came up with a unique event called Mother n Child, a chance for an early headstart in life and to hone the talent in your child • With Mother n Child you get an opportunity to perform on stage along with your child, be it TV advertisements, enacting fables, Bollywood theme songs, shlokas, poems, song and dance, mimicry or perhaps any creative item that you wish to
Previous Event - Mother n Child More than 400 schools- SEC A & SEC B More than 7.5K entries - 12 auditions
Explores the Child’s hidden TALENT • Unleashes a new face of MOTHERHOOD • Enhances the relationship between Mother & Child
Why Mother n Child ? • Nuclear families have grown big time • Working parents - is becoming a common scenario • Children are left to be taken care of by the maid or on their own • Work pressure has resulted in lack of time spent between a mother and her child
What it does to a Mother • Unleashes the artist within her • She puts in an extra effort for her child • Amplifies her love & endevour to win for the kid • Personifies her creativity, affection • Unifies her spirit, enthusiasm and attitude
What it does to a Child • Imbibes in a child, confidence, poise, stage presence • Takes them a step ahead in today’s competition • Blends innocence, creativity, and ability to innovate in them • Instills team spirit and also grooms their basic personality
Why this age-group? • The age bracket of 2 ½ - 7 years is the most crucial between the two • Mother becomes the learning source of everything for the child • Only a mother can identify the best in the child and structure it accordingly • The child develops confidence, gains knowledge that becomes a stepping stone for his future achievements
Event: FINAL EVENT PRE AUDITION AUDITION
Target Audience Reach Ground Benefits No. of Schools, Nurseries & Playgroups to be tapped across India – Approx 400+ No. of Auditions – 12+ No of Entries expected – 7500+ No. of Audiences expected at each Audition – 350+ No. of Invitation cards to be sent – 1500+ Number of Audiences expected at the Grand Finale – 1000+
Flow Chart Distribution of Enrollment forms Steps of the event
Merits of the Show • Original concept • First of its kind show • Reflects Indianess in the relationship of a Mother & Child • No one loses as the presence of little ones itself grabs all the attention • Is neither fussy nor time consuming
Synopsis • A platform that showcases performances delivered by a Mother and her child • The duo can perform a dance, singing, mimicry, skit, satire or any other creative item of their choice • Each performance is of 3 minutes • Selection of the participants is done through auditions conducted at various schools and auditoriums • The Grand Finale will be held in Mumbai • Logo on our website, www.mothernchild.com
Event Flow Response Module Participative Age-Group • 400+Schools, Nurseries, Playschools & Toddlers • Over 1,00,000 forms • 12 auditions • 0ver 1000audience Group A { 2 ½ – 4 yrs } Group B { 4 – 5 ½ yrs } Group C { 5 ½ – 7 yrs } Performance Participation avenues Singing, Dancing, Mimicry, Recitation, Satire or Comic Skit or any creative item • Entry forms • SMS facility • E-mail • Website entry forms 6 steps of the event Judgment Criteria 1.Call For Entries 2. Screening of Entries 3. Audition / Elimination 5. Grooming Session 6. Mega Final Expert panel will judge on the basis of Coordination and performance of the participants
Ground Activation Schedule City :Mumbai Final event: 1st May 2013 Venue : TBC • Distribution of Enrollment Form • (1 LakhForms) • Schools • Playgroups& Nurseries • Dancing Classes • Hobby Classes • Malls • Children Food Joints Audition Schedule Mumbai - [May] Final Grooming : 18th& 19st April’13 in the respective zones. Grooming will be done simultaneously Audition Zone : Selected Schools & Auditoriums of the respective zone.
OUR ASSOCITES AND MEDIA COVERAGE OVER THE YEARS Sponsors Associates Print Partners Broadcast Partner & Coverage
Comprehensive Coverage of the event in all main line news papers.
Telecasted on Hungama TV • Hungama enjoyed the 2nd • highest TRP
- 360o Publicity & Promotional Blitz Electronic Media Print Outdoor Promotion & Registration Touch Points Branding
Project conceptualized and executed by Multimedia Informatics Pvt. Ltd.