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The Decisive Role of Small to Medium Sized Firms in the Development of Tourism in Queensland’s Tropical North

The Decisive Role of Small to Medium Sized Firms in the Development of Tourism in Queensland’s Tropical North. WS (Bill) Cummings. 1970 Visitor Numbers from Bowen north 293,000. 2007/08 Visitor Numbers Tropical North Q’ld Region 2,244,000. Cairns Airport Passenger Numbers.

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The Decisive Role of Small to Medium Sized Firms in the Development of Tourism in Queensland’s Tropical North

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  1. The Decisive Role of Small to Medium Sized Firms in the Development of Tourism in Queensland’s Tropical North WS (Bill) Cummings

  2. 1970 Visitor Numbers fromBowen north 293,000 2007/08 Visitor Numbers Tropical North Q’ld Region 2,244,000

  3. Cairns Airport Passenger Numbers

  4. REEF RAINFOREST TROPICAL AMBIENCE BEEN HERE ALL ALONG • DEVELOPMENT UP TO 1960’s BASED ON AGRICULTURAL MINING AND MARINE POTENTIAL

  5. “TROPICAL WONDERLAND”1960’s – 1970’s

  6. “TROPICAL WONDERLAND”1960’s – 1970’s

  7. GLOBAL GROWTH • TRANSPORT DEVELOPMENTS • TECHNOLOGY • SUCCESS BREEDS SUCCESS

  8. SMALL TO MEDIUM SIZED FIRMS • Solving the problems • Exploiting the opportunities

  9. Industry mainly small to medium sized firms up to 1980’s.

  10. To Alice Springs PIONEERINGAIR ROUTES To Brisbane

  11. Opening Up the Japanese Market 1981

  12. Pioneering Reef Visitation and Viewing Built in Cairns,first of its kind in the world

  13. A revolution in transport to the reef…

  14. …and viewing the reef.

  15. 4WD Coaches

  16. Adapting cableway technology to rainforest viewing.

  17. Creative New Product

  18. Access to developing and marketingthe region’s attractions.

  19. Opening Up the Youth Adventure Market

  20. Presenting the Region’s Wildlife

  21. Airport Opening1984 A NEWERA

  22. Meeting a need…

  23. …and a further need.

  24. Creating a Marketing Organisation

  25. 1971 / 72 FUND RAISING $180,000 over 4 years State Government only $4,000 Commonwealth Government nil Today’s Money $1.5 million Today’s Money and Today’s Population $3 million

  26. Back-up Marketing Services

  27. Back-up Marketing Services

  28. Back-up Marketing Services

  29. Back-up Marketing Services

  30. Tourism has come a long way... • National and international investment • Local tourism firms expanded to become significant players • Government support stronger

  31. SOME DANGERS AND DRAWBACKS

  32. High dollar • High fuel costs • Airlines capacity constraints • Recent years dispiriting ones… • But the pendulum is swinging.

  33. Small to medium sized businesses to meet challenges... • Expansion of product offerings • New overseas and niche markets • Capturing the growing “Baby Boomer” Grey Nomads • Turning climate change concerns and policies into an advantage.

  34. WS (Bill) Cummings www.cummings.net.au

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