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Turning data into foresight

April 20, 2011. Turning data into foresight. ANALYTICS_ the path to success. DATA AGGREGATION What do I have access to? Internal and External Structured and Unstructured. DATA QUALITY Of what grade is what I have? Bad and Good data have value How good and how often…. DATA

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Turning data into foresight

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  1. April 20, 2011 Turning data into foresight

  2. ANALYTICS_the path to success • DATA • AGGREGATION • What do I have access to? • Internal and External • Structured and Unstructured • DATA • QUALITY • Of what grade is what I have? • Bad and Good data have value • How good and how often… • DATA • PURIFICATION • What can I do to improve what I have? • Preparing what I have to use • BUSINESS • INTELLIGENCE • What does what I have tell me? • Rear view mirror • Statistical and basic Business analytics • PREDICTIVEANALYTICS • How can I best use what I have to solve business issues? • Information into foresight • Lean into the future • ACTIONABLE • INTELLIGENCE • How do I leverage this entire process to drive value into our company? • Business need driven

  3. ORGANIZATIONAL SUCCESS • Goals • Revenues • Profits • Net new customers • Retention • Product line sales • Costs • Pricing • Millions of dollars in savings and additional revenues

  4. ROMI WITH CONFIDENCE • Path to success • Goals • Marketing campaign data • Customers • Purchasing history • Costs • 20-60% improvement in targeting

  5. PERFORMANCE PERSONAS, CONVERSION & RECOMMENDATIONENGINE Market Driven Competitive Edge Corporate intelligence networks TRANSFORMATION PYRAMID OF SUCCESS Culture, Brand & Leadership Peter Sondergaard SVP, Gartner Research Keynote, Gartner Symposium 2010 ACCELERATOR DISCOVERY OF RELEVANCE Data, Information & Insight Intelligence about information is the oil of the 21st Century.

  6. MARKET DRIVEN COMPANIES… • Grow twice as fast • Are 30% more profitable • Have 20% higher customer satisfaction rates • Invest 5 times more on market research • Focus on the customer • Drive value through exchanges REFERENCE: Market Driven Management Research by Fredrick Weber Tuned In Research by Phil Myers & David Meerman Scott

  7. The company uses a mix of subscriber information, user ratings, rentals, and cool Computer algorithms to predict what kinds of entertainment you might enjoy streaming.

  8. CORE BUSINESS SUMMARY

  9. WHAT IF… • You knew which leads had the highest potential to purchase? Which sales person should be matched to a lead? • You could predict the end of life for existing products? • You knew the complete purchasing potential of each customer? • You knew the likelihood of a customer to purchase in a lower cost channel in your organization?

  10. GPS TO SUCCESS • Predictive modeling • Foresight into actions that will provide the results you are seeking • Update with new data • Continuously provides you the path to success • Which turns to make • When to change direction • What stops are appropriate to avoid missteps • Destination reached • Organizational goals achieved!

  11. DATA IS OIL Only after it is turned into Actionable Information and Foresights to drive our businesses.

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