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Easy Pickem Sports. Friends. Fun. Graeham Ford- Feliz - @ GraehamF Dehlia Ford- Feliz - @ PhilaDehlia Andrew Gee - @ UclAndru. We don’t have enough time to enjoy sports with our friends. Sports fans don’t have a dedicated outlet in the mobile space to have fun being sports fans.
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Easy Pickem Sports. Friends. Fun. Graeham Ford-Feliz - @GraehamF Dehlia Ford-Feliz - @PhilaDehlia Andrew Gee - @UclAndru
We don’t have enough time to enjoy sports with our friends. Sports fans don’t have a dedicated outlet in the mobile space to have fun being sports fans.
Why is Easy Pickem the answer? • It takes 30 seconds and you’re a player in the game. • It is a dedicated outlet for friends to smack talk about sports. • Delivering happiness, fun and WINNING.
Easy to play A Super Social Game
Our traction is strong, ~40% engagement consistently Currently we are Beta Testing with ~50 users
Pickem Apps – Startups Easy Pickem Pickem Apps – Two Frontrunners Fantasy Sports Apps (It’s crowded!)
Revenue • ADVERPRIZING • KIIP API integration • In App Game Mechanics • Targeting the enterprise
Financials • CAC = $217 • Anticipate 1,500 customers added • Estimate of $325K spent on marketing • LTV = $667 • $ Spend of $100 per customer • Churn = We anticipate 15% • TAM = estimate $30M annually between segmented Office, Hardcore Fantasy Sports players
Marketing Strategy • We are reaching out directly to influencers in the sports industry • Youtube, googleadwords, FB, IG ads • We are targeting the Enterprise & Small Business Market
Team • Graeham – Developer, CS major, Space X, EA Sports, prior startup experience • Dehlia – Youtuber, Marketing in sports, Ex-protennis player, prior startup experience • Andrew – UC Berkeley MBA, EP is his third startup
The Raise • We are looking to raise a seed round of $900K • Add a developer, add a marketer • Marketing expenses both traditional and paid customer acquisition costs