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Out-Googling Google: Finding What Google Misses

Internet Librarian International 2006. Out-Googling Google: Finding What Google Misses. http://www.rba.co.uk/ili /. Karen Blakeman Internet Search & Retrieval Strategy Adviser UKeiG UK http://www.ukeig.org.uk/ http://www.ukeig.org.uk/blog/ http://ukeig.xwiki.com/.

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Out-Googling Google: Finding What Google Misses

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  1. Internet Librarian International 2006 Out-Googling Google: Finding What Google Misses http://www.rba.co.uk/ili/ Karen Blakeman Internet Search & Retrieval Strategy Adviser UKeiG UK http://www.ukeig.org.uk/ http://www.ukeig.org.uk/blog/ http://ukeig.xwiki.com/ Karen Blakeman www.rba.co.uk

  2. Is this a Google-bashing session? • No • Erm... yer, but no, but yer, but.. (to quote a certain Monday morning presentation) • When you are using Google, make sure you are using the right “bit” • news, blogsearch, images etc. • Use the advanced search options to get the best (?) out of Google • But.... Karen Blakeman www.rba.co.uk

  3. What is wrong with Google? • Results vary from day to day • OR command does not really work • similar/related pages limited • Numeric range search erratic • Synonym search not reliable or consistent • link command extremely limited • cannot always combine commands • e.g. link:www.rba.co.uk –site:www.rba.co.uk • Not very up to date • site: command erratic Karen Blakeman www.rba.co.uk

  4. Work this one out Why does site:charity-commission.gov.uk grants give 2160 results and Site:charity-comm ission.gov.uk grants give: Karen Blakeman www.rba.co.uk

  5. Google is a temperamental beast • Do not attempt to apply logic to the way it works – therein lies the path to madness Karen Blakeman www.rba.co.uk

  6. Other search engines... • Different coverage • Different search features • Different algorithms for sorting results • Compare search engines • http://ranking.thumbshots.com/ Karen Blakeman www.rba.co.uk

  7. Google vs Yahoo Karen Blakeman www.rba.co.uk

  8. Karen Blakeman www.rba.co.uk

  9. Karen Blakeman www.rba.co.uk

  10. Yahoo web search • http://search.yahoo.co.uk/ • Results compare favourable with Google’s, sometimes better • Results are ranked in a different order to Google • Boolean AND, OR, NOT and parentheses • Indexes first 500 K of a document • Superior link and linkdomain commands Karen Blakeman www.rba.co.uk

  11. Link commands compared • Find pages that link to your known page • pages that link to one another often similar in content • find listings that often include invisible web resources • invaluable if you are changing your domain name or restructuring your site and you need to know who links to you • Link command • Google • link:www.rba.co.uk (47 pages) • Yahoo • link:http://www.rba.co.uk/ (403) • linkdomain:www.rba.co.uk (1960) • linkdomain:www.rba.co.uk –site:www.rba.co.uk (1690) Karen Blakeman www.rba.co.uk

  12. AlltheWeb Livesearch • http://livesearch.alltheweb.com/ • Owned by Yahoo • Results appear and change as you type • Suggests alternative search strategies as you type • Refine results by filetype and site/domain Karen Blakeman www.rba.co.uk

  13. Karen Blakeman www.rba.co.uk

  14. Exalead • http://www.exalead.com/ • Supports wild cards • asterisk (*) at the end of a word • pollut* finds pollute, pollutant, polluting etc. • in the middle of a word using pattern matching • /psych.*ist/ finds psychologist, psychiatrist, pyschotherapist • NEAR - finds words within 16 terms of one another • NEAR/n finds words within n number of terms one another • climate NEAR/3 change • Approximate spelling, phonetic search Karen Blakeman www.rba.co.uk

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  16. Ask • http://www.ask.com/, http://www.ask.co.uk/ • Formerly Ask Jeeves • Teoma now redirects to Ask • Web, news, local search, images, movies, blogs, feeds • Suggestions for narrowing down or expanding your search Karen Blakeman www.rba.co.uk

  17. Karen Blakeman www.rba.co.uk

  18. Windows Live • http://www.live.com/ • Was MSN Search • Results tend to be more consumer oriented • Has the most up to date database • Good link and linkdomain command • link:www.rba.co.uk (1247) • linkdomain:www.rba.co.uk –site:www.rba.co.uk (4473) • Windows often neglects to advertise new search features • e.g. locating RSS feeds on a specified web site • site:bbc.co.uk feed:bbc.co.uk Karen Blakeman www.rba.co.uk

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  20. Windows Live – web search Karen Blakeman www.rba.co.uk

  21. Windows Live – Academic Karen Blakeman www.rba.co.uk

  22. Should you be using Google et al? • Think type of information • news, official company information, statistics • Evaluated subject listings • Intute (formerly Resource Discovery Network), Alacrawiki.com • Reference sources • Wikipedia, Answers.com, Encarta • Google Scholar • Scirus • Academic Live • Ingenta Connect • Structured databases e.g. STN, EINS, Thompson etc Karen Blakeman www.rba.co.uk

  23. Current News • Individual publications, BBC, radio (audio), television (audio) • Last 30 days • Google News • http://www.google.com/news/ • Yahoo News • http://search.yahoo.com/ and click on News link • Ask • http://www.ask.com/ • Accoona • http://www.accoona.com/ and click on news option • has SuperTarget Karen Blakeman www.rba.co.uk

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  25. Archive news • Older than 30 days • Accoona • searches free news sites • Google News Archive • http://www.google.com/archivesearch • some sources going back 200 years • many articles are priced (check other sources before you buy for free options or it may be cheaper to use LexisNexis pay as you go) • some web based news sources and individual publications go back several years and are free • priced options such as Factiva and Lexis Nexis credit card pay as you go Karen Blakeman www.rba.co.uk

  26. Blogs and RSS • Google Blogsearch • http://www.google.com/blogsearch • Ask – Blogs and feeds • Windows Live – Feeds • also the feed: command • Yahoo • Advanced Search & file format RSS/XML • Exalead • limit search to RSS feeds • Blog and feed search engines • Technorati, Blogpulse Karen Blakeman www.rba.co.uk

  27. Audio & Video • Google Video (?) • Yahoo • Ask • Bllinkx • http://www.blinkx.tv/ Karen Blakeman www.rba.co.uk

  28. Audio & Video Karen Blakeman www.rba.co.uk

  29. www.visit4info.com

  30. Images • TASI • http://www.tasi.ac.uk/advice/using/finding.html • images.google.com • search.yahoo.com – images tab • Ask – images tab • Windows Live Karen Blakeman www.rba.co.uk

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  32. Karen Blakeman www.rba.co.uk

  33. Images • TASI • http://www.tasi.ac.uk/advice/using/finding.html • images.google.com • search.yahoo.com – images tab • Ask – images tab • Windows Live • Flickr.com • check the license • http://www.flickr.com/creativecommons Karen Blakeman www.rba.co.uk

  34. Karen Blakeman www.rba.co.uk

  35. Morguefile.com Karen Blakeman www.rba.co.uk

  36. commons.wikimedia.com Karen Blakeman www.rba.co.uk

  37. NASA Karen Blakeman www.rba.co.uk

  38. Cross searching the search engines • Search several tools with one search • Can’t use the advanced search features of the individual search tools • Clustering • Killerinfo.com, Clusty.com Karen Blakeman www.rba.co.uk

  39. Clusty.com Karen Blakeman www.rba.co.uk

  40. Karen Blakeman www.rba.co.uk

  41. Karen Blakeman www.rba.co.uk

  42. http://www.trovando.it/

  43. Karen Blakeman www.rba.co.uk

  44. Top tips from UKeiG searchers • It isn’t your fault if Google doesn’t work Use something else! There are plenty of other excellent and often better search tools • Google Make sure that you are using the advanced search features to the full and that you are using the right part of Google for example News for current headlines, Images, Blogsearch etc • Experiment with the cross-search engine tools Clusty, Killerinfo, and especially Trovando.it Karen Blakeman www.rba.co.uk

  45. Why the Google site search oddity? Site:charity-commission.gov.uk grants Click on advanced search when you have the zero results report, and you will see that Google thinks the capital S and the hyphen make the site search a phrase search  Karen Blakeman www.rba.co.uk

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