what is google analytics

1. What is Google Analytics

2. A very powerful digital marketing method, but critically underused by most companies, is Google Analytics. It enables you to calculate in real-time the outcomes of individual campaigns. It helps to compare the data with previous periods, and so much more. Google Analytics

3. Google Analytics is an application that can offer information to webmasters about the activity taking place on the website. It helps your company website to know how much traffic and visitors. Besides, it also helps to make it accessible who is visiting the website and for how long the visitor stays. Accessing Google Analytics is effortless. With the aid of the unique tracking code that a website owner installs on each page of the website, it tracks all the website details. This code is a tiny JavaScript fragment or a coding language. It runs on the browser of a visitor when they view those websites. The JavaScript code runs on the Google server with a huge JavaScript file. It collects all visitor information. This code also sets a cookie on the machine of each visitor to provide anonymous information. How it Works

4. Google Analytics is a critical digital marketing tool and is used by almost every owner of a company. It allows the outcomes and events of individual campaigns to be evaluated in real-time. Additionally, it compares the data to previous data as well. It also makes real reports and analytics of the events running on your website accessible to you. Google Analytics shows you the content gets the average length and bounce rate for the individual page of most users so that you can evaluate and optimize more for better interaction and performance. The most important element of your business growth is SEO (Search Engine Optimization). In several ways, Google Analytics supports SEO pages. You will produce more targeted content and get better exposure on search engines. Besides, Google Analytics enables you to track which computer your users are coming from. Why is Google Analytics Important?

5. Analytics shows you data from all channels that are directing traffic to your website, including:Organic Search (SEO) • Paid Search (PPC) • Social Media • Referrals (Backlinks) • Direct Traffic • Being able to track all the channels enables you to determine what works well in terms of ads, and what is not. Getting all the details in one location makes it easier to compare the various channels. You can track your ROI if you are currently putting money into your SEO, PPC, or Social Media Marketing. If you need to enhance your landing pages for better ROI, a look at metrics such as bounce rate and page time will show you. Overview of All Channels

6. It’s all well to know how many people visited your site and where they came from. Google Analytics enables you to set targets to monitor when a user on your site performs a certain action. You need to know that this traffic is being transformed. This is regardless of how many users each channel drives to your site. Conversion Tracking

7. Google Analytics has a range of features that allow you to analyze how well your website and content connect with users. These metrics track various facets of the customer experience, indicating how the customer has communicated. Bounce rate: The percentage of visitors who after visiting just one page, navigate away from your website without interaction. Pages/Session: The average number of pages accessed by each visitor (this does not include those that have bounced). Average Session Duration: The average amount of time each user spends on the website (again, this does not include those that have bounced). These statistics may also be viewed against individual pages, giving you a clearer understanding of what pages work well, and which might need to be optimized to enhance the user experience Customer Engagement

8. This segment has become even more critical with the launch of the first smartphone rankings. To include in the ranking, the website needs to be more mobile-friendly. In contrast to the desktop edition, Google Analytics helps you to track which devices your users come from. It gives you some hint as to how well your mobile site performs. If you get a similar number of visits from each platform, but fewer conversions on one the user experience on that version of the site may be an issue. Device Overview

9. Data on its own from Google Analytics will tell you a lot about website results. This can be really helpful knowledge. Nonetheless, if you do not know what you are trying to accomplish, it is just that: data. True monitoring and enhancement of results come from KPI comparisons to previously set targets. Combining Data With Business Goals

10. Google Analytics allows you to cover all aspects, to track several significant metrics. You can monitor the efficiency of your strategies for web marketing, on-site content, user interface, and application functionality. All these figures show you what goes well, and what isn’t. You can create a solution once you find any problems your site might have. Google Analytics helps you to improve your website with the knowledge required to make it the best it can be.   Why Should I Use Google Analytics?