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Global Outreach Working Group

This report outlines the progress made by the Global Outreach Working Group in addressing outreach initiatives on a more structured basis. Led by Ron Hawley and Steve Correll, efforts include updating historical outreach plans and planning for the future. The report also discusses upcoming activities, membership solicitation, and key agenda items.

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Global Outreach Working Group

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  1. Global Outreach Working Group Report to the Global Advisory Committee April 18, 2007 Ron Hawley, Global Outreach Chairman

  2. Background • Previously, outreach addressed on ad hoc basis • Established as official Working Group by Global Executive Steering Committee (GESC) in January 2007 • Acknowledgement by leaders re: importance of issue • Governed by Global Bylaws • Afforded all responsibilities, roles, opportunities, and support as topic-oriented Working Groups • Leadership appointment: • Ron Hawley, Chair • Steve Correll, Vice Chair

  3. Efforts-to-Date • Updating of historical Global outreach plan by appointed leaders • For use as springboard/starting point • More fully developed plan to be crafted as an initial activity of Working Group members • Conference call with GESC • Concurrence on approach: • Message delivery is purview of Global Outreach Working Group • Message content remains purview topic-focused groups (Working Groups, task teams) and SMEs • Support for tiered membership approach • Opportunity for short-term membership may translate to increased interest in participation, more targeted skill sets per task-at-hand

  4. Next Steps • Selecting Working Group members • Inaugural face-to-face meeting • Target: May 2007 • Agenda items: • Global Outreach Plan -- • Identification of “low-hanging fruit” for quick wins • Refinement of membership based on selected tasks • Ongoing activities • Global Highlights newsletter • Support for Global participation in related conferences(E.g., LEIM Conference)

  5. Membership Solicitation • Familiarity with justice-related information sharing issues and approaches, including the Global Initiative. • Marketing strategies and communication skills, with an emphasis on: • Familiarity with marketing plan development • Practical experience in marketing and communications • Experience in the promotion of justice-related activities preferred • Experience with targeting methodologies • Ability to monitor marketing plan efforts • Experience in branding initiatives and ability to discover unique opportunities in the market to leverage the brand • Excellent written and verbal communications skills and the ability to conceive and articulate plans • As importantly: Enthusiasm to support the Global Initiative toward a greater good, regardless of agency affiliation. • Travel expenses to be reimbursed, but as with other Working Groups, participation is on a voluntary basis.

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