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GHG Outreach and Education Working Group Work Plan

GHG Outreach and Education Working Group Work Plan. Key Elements: Define goals/objectives Identify target audiences Determine critical communications issues/challenges Develop key communication strategies/activities Determine education and outreach needs/opportunities

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GHG Outreach and Education Working Group Work Plan

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  1. GHG Outreach and Education Working GroupWork Plan

  2. Key Elements: Define goals/objectives Identify target audiences Determine critical communications issues/challenges Develop key communication strategies/activities Determine education and outreach needs/opportunities Identify implementation steps Determine methods for evaluating the success of the plan Funded by Rhode Island Foundation Goal #1Develop strategic outreach and education plan

  3. Complex Issue Science Complex to some Debated Impacts Many Distant Behavior Change Multiple Lifestyle Many Audiences Some Key Challenges

  4. Communicating Media Newer: Internet Cable TV How people get info/news Large conglomerate-owned Diversity of RI’s population Some Key Challenges

  5. Brown University projects Others (TBD) Establish model for all options Goal #2Develop targeted education activities around priority options

  6. Conduct Market research (November – May) Develop Strategic Plan and Design Targeted Campaigns (Jan. – June) Submit to GHG Stakeholder Group (June) Implementation (After June – pending funding, etc) Process and Timeline

  7. 1st Meeting Review research design 2nd Meeting Review research findings to date Develop strategic plan components Between 2nd & 3rd Meeting – circulated/comment on drafts 3rd Meeting Finalize Plan Next Steps TBD What Can You Expect?

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