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Michael Isakson Chairman of IFA International Committee International Franchise Association (IFA) . A WORLD OF ENDLESS OPPORTUNITIES. International Franchise Association (IFA). In the U.S. alone. Over 825,000 franchise businesses across 300 business lines
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Michael Isakson Chairman of IFA International Committee International Franchise Association (IFA)
A WORLD OF ENDLESS OPPORTUNITIES
In the U.S. alone • Over 825,000 franchise businesses across 300 business lines • Provides for nearly 18 million jobs and • Generates over $2.1 trillion to the U.S. economy. • Franchising=Jobs and Economic Growth
2013 Forecast of Growth in Business Formation and Jobs IFA International Opportunity Grid • 76% of franchisors expect business to be better in 2014 • 56% of franchisors plan to hire in 2014 compared to 48 percent a year ago Business Formation Jobs
Early Adopters Reap Rewards 1967-first international unit in Canada Today, over 32,000 stores in 117 countries Great success adapting menu McRice Burger – Singapore Minicakes -- Germany Porridge- Malaysia
International Considerations • Not just Large franchisors • Many SME franchisors are following closely behind
What is a Franchise? License or agreement giving: • the franchisee the right to the trademark • the franchisee the right to use the operating methods • the franchisee the obligation to pay the franchisor fees for these rights • the franchisor the obligation to provide rights • and support to franchisees
Franchising Insights • Brand communicates Clear Customer Value Proposition • Franchising built on Trust, and Relationship • Understanding THE CORE COMPEDENCE • Unit Economics
Tabbassum Mumtaz President and Chief Executive Officer Apex Restaurant Management, Inc. IFA Board Member
International Development Models in “A World of Endless Opportunities” • Country Master Franchise • Area of Province Development Agreement • Joint Venture License • Direct Franchise (least common)
Trends In International DevelopmentArea or Province Agreements
Trends In International Development • Duskin • Mr. Donut • ServiceMaster • Home Instead • Merry Maids • Terminix • TruGreen • Merry Maids • Once Upon a Child • AlphaGraphic • Burger King • Coca-Cola • Mrs. Fields • Xerox • KwikKopy • Pitman Training • Computer • Troubleshooters
Trends In International Development Master Franchise Agreement with no Sub-Franchising
Trends In International Development Joint Venture Licensing IFA November 2013 Trade Mission to China
Trends In International Development Direct Franchising
Application of commercial franchising concepts to achieve socially beneficial ends rather than profit www.socialsectorfranchising.org
Saving Lives and Fuelling Enterprise: A Private Sector Solution for Primary Healthcare Across Africa
IFA’s Commitment to International Franchising • B2B matchmaking meetings at IFA’s Convention • IFA International Franchise Expo • programing and resources for: • - International investors interested in franchising • - Franchisors and entering the US • Certified Franchise Executive program- CFE • Research • World Franchise Council