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Mobile Advertising There is something going on ....

Mobile Advertising There is something going on . 2000 Razorfish 2002 Vizzavi 2003 Vodafone live! 2007 Vodafone MediaSolutions! 2010 Out There Media BVDW – Section Mobile – German Chapter of MMA 2007 Project Manager Audience & Reach 2007 Head of Mobile Marketing

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Mobile Advertising There is something going on ....

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  1. Mobile Advertising There is something going on ....

  2. 2000 Razorfish 2002 Vizzavi 2003 Vodafone live! 2007 Vodafone MediaSolutions! 2010 Out There Media BVDW – Section Mobile – German Chapter of MMA 2007 Project Manager Audience & Reach 2007 Head of Mobile Marketing 2008 Board of MAC – Mobile Advertising Circle Board Member of M.LOVE Roadmap to mobile

  3. Advertising today: where most of $’s go…

  4. Advertising today: where most of $’s go…

  5. …and there are good reasons why… …isn't it about time we found a way to engage the audience directly? There is a comfort zone built around these media…they are tried and tested! Planners and Buyers understand them…their value, what to expect & therefore they can’t make a mistake! However all of these media only allow the brand to be found by the audience…

  6. …because the audience is changing… …and with all of these media, you can put your brand where you think your audience might be…

  7. …but isn't it about time we found a way to engage directly and stick with them wherever they go?

  8. Yes it is, but not quite like that… Reply 3 Effortless style by Brylcreem! Tell us how you wear your hair to get a fuss free styling tip. 1.Smart 2.Messy 3.Somewhere in between? Reply 1/2/3

  9. Mobile Advertising forecasts vary! • Strategy Analytics: • includes all internet browsing via mobile handsets • excludes SMS revenues not generated by internet based alerts Juniper: - excludes all handset browsing to websites that are not mobile specific Note: Currency in $ as this is the original currency for these forecasts.

  10. Page 11 |09.09.09 | Mobile Marketing Forum

  11. Mobile as a mass media News Information Entertainment Morning Forenoon Afternoon Evening Mobile is within arm’s reach 80% of the day! Sources: Asahi shinbrun, Paperview Group, PubliGroup

  12. The app explosion

  13. Branded apps BMW Z4: 1million downloads within a few weeks

  14. Branded apps Coke: 1million downloads within a few weeks

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