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Communication and International Marketing

Communication and International Marketing. Professor: A. Petkoska Student: Angela Lazarevska SEOU Gostivar Sep 2012. What makes a good communicator?. Fluency in the language An extensive vocabulary Being a good listener Physical appearance A sense of humor

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Communication and International Marketing

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  1. CommunicationandInternational Marketing Professor: A. Petkoska Student: Angela Lazarevska SEOU Gostivar Sep 2012

  2. What makes a good communicator? • Fluency in the language • An extensive vocabulary • Being a good listener • Physical appearance • A sense of humor • Grammatical accuracy • Not being afraid of making mistakes • An awareness of body language

  3. Internal Communication • Communication- It’s much easier said than done • Communication problems: - High technology; - Information overload; - Common loyalties

  4. Words to describe good and bad communicators

  5. Dealing with Communication Breakdown Action Plan

  6. Case Study, writing an e-mail, HCPS TO... Susan Westbrook FROM... Angela Lazarevska Subject: Report for communication problems Date: 13 09 12We have studied your problems in the company and came to the following conclusions: 1. Huge number of e-mails by colleagues and customers. -possible solution: open a separate mail for colleagues (immediately) *Very low investment. 2.Staff don't have a place to meet and don't know each other. -possible solution: reopening staff lounge (in the near future) *Some investment. 3. Middle managers are confused about who they should report to. -possible solution: inform the staff about the reorganization (immediately) *Very low investment. 4. Late answers. No information about reorganization. -possible solution: inform the staff about the reorganization (immediately) *Very low investment.We hope that this solutions will resolve your problems.With respect,Angela, Desiree Roland Consultants SA.

  7. International Marketing • Discussing global brands, HCPS • Coffee culture • Noun Phrases and Compounds, collocations • Brainstorming • Formal e-mail: Creating a global brand from a sports drink (Zumo)

  8. Discussing global brands

  9. Coffee culture 1.Coffe, tea and hot chocolate. 2. Hot chocolate. 3. NesCoffe, Brazil, Starbucks, gossip and chilling with friends.

  10. Starbucks 1.Sales figures really impressive 2.New public relations department 3.Highly ambitious programme research market 4.Expanding operations overseas 5.Rapidly improving balance sheet 6.Extremely volatile exchange rate 7.Highly confidental marketing report

  11. Brainstorming

  12. Thank you

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