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Creation - 1886

Creation - 1886. 5 cents a glass. Coca-cola transforms into a business. =. Advertisement and growth. Early Advertisement. Trays. Coolers. Strong promotional advertising Leads to brand recognition and demand for the product.

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Creation - 1886

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  1. Creation - 1886

  2. 5 cents a glass

  3. Coca-cola transforms into a business = Advertisement and growth

  4. Early Advertisement

  5. Trays

  6. Coolers

  7. Strong promotional advertising Leads to brand recognition and demand for the product 1895: Syrup plants were built in Chicago, Dallas, and los Angeles 1889: Bottling Rights sold Coca-Cola goes nation wide

  8. Bottle changes

  9. Santa Clause Transformed

  10. Coca-Cola is made more accessible Six pack open top cooler

  11. By 1940 Coca-Cola is in 53 countries By 1959 they are in over 120 countries

  12. Expansion of the comany In the 1950’s and 60’s the Coca-Cola company added Fanta, Sprite, Fresca, Minute Maid, and Tab

  13. I’d Like to buy the world a coke http://www.youtube.com/watch?v=2msbfN81Gm0 World Wide

  14. Coca-Cola VS. Pespi-Cola The cola wars

  15. Diet Coke and New Coke 1981: Diet Coke introduced as healthier soda drink 1985: Due to Pepsi competition Coke introduces New Coke with an new recipe, quickly becomes an unpopular move.

  16. The 90’s Advertisement Campaign “Always Coca-Cola” Partners with Olympic Games, Fifa world cup, and NBA. Coca- Cola Becomes official soft drink of Nascar Powerade sports drink and Disani water are added.

  17. Coca-Cola Today • Has over 500 hundred brands • Enjoyed in over 200 hundred countries • 1.7 billion beverage servings sold daily • Most Recognizable brand in the World 94% of people recognize red and white logo

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