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ADVERTISMENT REPORT Pick Up Eco 2.3 Low Price Campaign

ADVERTISMENT REPORT Pick Up Eco 2.3 Low Price Campaign. News Paper Advertisement. El Gallito – 10/03/2013. News Paper Advertisement. El Gallito – 17/03/2013. Facebook Advertisement. Facebook – 15/03/2013. DFSK Pick Up Eco 2.3 Low Price Campaign. In January were sold 8 Pick Up.

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ADVERTISMENT REPORT Pick Up Eco 2.3 Low Price Campaign

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  1. ADVERTISMENT REPORT Pick Up Eco 2.3 Low Price Campaign

  2. News Paper Advertisement • El Gallito – 10/03/2013

  3. News Paper Advertisement • El Gallito – 17/03/2013

  4. Facebook Advertisement • Facebook – 15/03/2013

  5. DFSK Pick Up Eco 2.3 Low Price Campaign In January were sold 8 Pick Up. In February were sold 11 Pick Up In March were sold 38 Pick. With the low price campaign we sold more than three times than february.

  6. How the DFSK Pick Up Eco 2.3 Low Price Campaign impacted FAW Pick Up sales In January Faw sold 22 Pick Up. In February Faw sold 25 Pick Up In March Faw only sold 8 Pick. With the DSFK Pick low price campaign Faw sold three times less than february.

  7. In January – February we have the 22% of the market share and Faw duplicate our sales in this product • FAW 46% • OTHER BRANDS 24% • DFSK 22%

  8. In March DFSK Pick Up Eco 2.3 had the 60% of the market share while Faw Pick Up only had the 13% of it. • DFSK 60% • OTHER BRANDS 17% • FAW 13%

  9. DFSK Pick Up Eco 2.3 VS Faw Pick Up Eco.

  10. Pick Up Eco 2.3 Low Price CampaignGeneral Conclusions • We grow in sales and we have reached our market share expectations. • The “Pick Up Costumer” gives a big importance to the price. • The Pick Up Eco 2.3 segment have a great sensibility with the price and we can notice that there is no any fidelity with the brands.

  11. The DFSK brand value that we have been building in the market has a potential influence on the costumers at a similar price. • The DFSK brand value is better than Faw in the commercial mini auto segment. • With your support and mutual effort we can continue with this price policy and stop the FAW growth in the segment and at the same time improve the DFSK market share.

  12. THANK YOU!!

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