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Website Strategy Workshop: Branding, Content, and Design

Join us for a comprehensive workshop where we will define brand values, understand site objectives, prioritize audiences, and create user journeys. We will also cover content types, site structure, and design ideas.

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Website Strategy Workshop: Branding, Content, and Design

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Presentation Transcript

  1. Monday

  2. Summary Monday’s objectives: - define brand values and KSPs - understand main site objectives - define success criteria of site - decide on main audiences - prioritise audiences - understand audience ‘top tasks’ - develop key user journeys

  3. 9:30 - 9:45 Introductions - people - roles - agenda

  4. 9:45 - 10:30 Reviews summary

  5. 10:30 - 11:00 Reviews summary - follow up discussion

  6. 11:00 - 12:00 Brand values Key selling points of firm

  7. LUNCH

  8. 13:30 - 14:00 Site objectives Measurements of success

  9. 14:00 - 15:00 Audiences and their requirements - top tasks

  10. 15:00 - 15:30 Prioritisation of audiences

  11. 15:30 - 17:00 Develop key user journeys

  12. Tuesday

  13. Summary Tuesday’s objectives: - define site content types - create a site structure - decide on initial site labelling - create hierarchy of content - create wireframe layouts of key pages

  14. 9:30 - 10:00 Define - primary content types- secondary content elements - key fields in content types

  15. 10:00 - 10:15 Content Mapping review

  16. 10:15 - 11:15 Site structure and labelling

  17. 10:15 - 11:15 Mobile design exercises exploring key landing pages - home - person - practice - other (time permitting)

  18. LUNCH

  19. 13:30 - 14:30 Content and key messaging - home, - practice - person - other (time permitting)

  20. 14:30 - 15:15 '6-up' design exercise

  21. 15:15 - 17:00 Wireframe key pages (incorporating design pattern audit)

  22. Wednesday

  23. Summary Wednesday’s objectives: - define brand values / words - define strengths/weaknesses current site - create moodboard ideas - decide on mood words to take forward

  24. 9:30 - 10:00 Review branding ‘words’ “if BuckleySandler was a famous person”

  25. 10:00 - 10:30 Review current site design

  26. 10:30 - 11:00 Design a reception area exercise

  27. 11:00 - 11:30 Review reception area exercise Pull out common themes compare with branding words

  28. 11:30 - 12:00 Design inspiration - aspirational sites - competitors

  29. LUNCH

  30. 13:30 - 14:30 Collaborative mood boards exercise (bearing in mind “key” words)

  31. Colour palettes https://color.adobe.com https://coolors.co Images / textures http://librestock.com/ http://www.fotosearch.com/ Google Images Fonts http://www.fonts.com https://www.google.com/fonts

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