GREENERY – MORE THAN JUST A COLOUR

1. GREENERY – MORE THAN JUST A COLOUR? The month of May is usually not one we South Africans associate with the colour green. In the Western Cape it is autumn, and often cloudy with rain and wind. Inland the first frosty mornings, with leaves turning shades of reds and browns, announce that winter is on its way. In the Northern Hemisphere May is the month of full spring – riotous green! Sap is rising and all plants are bursting with new growth and vigour. It is the month in which we celebrate Mother‟s Day, which also has associations with fertility and rebirth. The gemstone associated with the month of May is the Emerald – suitably green and very precious. The colour of the year 2017 is Pantone col 15-0343 Greenery. This colour and shades and variations of it are already weaving their way into our lives – fashion, home décor, make-up, architecture and gardens. This crisp bright green reminiscent of Granny Smith apples or freshly cut grass is officially now the „it‟ colour. Fortunately green is the world‟s second favourite colour, coming in after blue. Our eyes are more sensitive to green however and we perceive more shades of green than any other colour. Green, in colour psychology, is the colour of harmony. Managed carefully, colour can influence consumer behaviour and purchasing behaviour. Green boosts creativity and is seen to be fresh and healthy. It is perceived as positive and confident as well as calming. We know that being in nature is beneficial to our moods and emotions in terms of health and stress relief. Those of us living in an urban environment crave connection to the outdoors, and look forward to the fresh pops of Greenery coming our way. The consensus seems to be to use Greenery sparingly – after all it is a very vibrant colour. Effective use would be to incorporate touches of the colour into a décor scheme, and not using it as the predominant colour. Have a look at the touches of green in the pictures attached – touches add freshness and vibrancy.

2. At Linen Drawer we are always on trend, and offer our clients various products in the colour and shades of Greenery. We like to highlight an oxford border of a satin stitched duvet cover or pillowslip in bright fresh green, or add a monogram on a white fluffy towel in this lovely colour. Our Horizon throws come in Sage, a soft muted green, as well as the other colours that are so useful in décor schemes. Hinterveld blankets have a pure green mohair blanket in colour “I‟m Ready”, as well as others in shades of green which will warm you as well as lift your spirits. Whether you are seeking calm and harmony, or a dash of colour to add a vibrant update to your décor scheme, Greenery is symbolic of new beginnings. This year allow the crisp, vibrant colour of Greenery to influence your mood and carry you through the year! Linen Drawer produce and supply other products. In addition to our blankets and throws, quality bed and bath linen, duvets and pillows, we offer a range of table cloths and accessories. Your one stop online home ware and decor store. www.linendrawer.co.za