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MEDIA IQ by Maria Pazlopez

MEDIA IQ by Maria Pazlopez. Be sure your audio is turned on and click for the next slide. MEDIA IQ. Listen to the audio. Then click for the next slide. How to Play Media IQ

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MEDIA IQ by Maria Pazlopez

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  1. MEDIA IQby Maria Pazlopez Be sure your audio is turned on and click for the next slide.

  2. MEDIA IQ Listen to the audio. Then click for the next slide.

  3. How to Play Media IQ You will need a paper and a pencil to write down your responses. See how many of these media questions you can answer correctly. There are 15 questions in all. Click when you are ready to advance to the next slide. Click for next slide

  4. You will find that most of the information in this game we have talked about in class. Some other questions will ask you to apply your knowledge and some are just interesting trivia. Let’s get started and play Media IQ. Click for next slide

  5. 1. What is the best term for a short advertisement on radio or television?a. jingle b. commercial c. bandwagon d. media Write down your answer . Then click for next slide.

  6. 1. What is the best term for a short advertisement on radio or television?a. jingleb. commercialc. bandwagon d. media Click for next slide

  7. 2. Which persuasive technique is being used in a commercial for a diet program that promises big, rapid weight loss in just a few days?a. plain folks approach b. name calling c. unsupported generalities d. testimonial Click for next slide

  8. 2. Which persuasive technique is being used in a commercial for a diet program that promises big, rapid weight loss in just a few days?a. plain folks approach b. name callingc. unsupported generalitiesd. testimonial Click for next slide

  9. 3. What is the best term that refers to different methods of sending a lot of information to a large group of people?a. mass media b. radio c. television d. marketing Click for next slide

  10. 3. What is the best term that refers to different methods of sending a lot of information to a large group of people?a. mass media b. radio c. television d. marketing Click for next slide

  11. 4. TRIVIAAccording to the Nielsen Ratings, how many hours per week does an average American watch TV?a. 12 hours b. 16 hours c. 28 hours d. 36 hours Click for next slide

  12. 4. TRIVIAAccording to the Nielsen Ratings, how many hours per week does an average American watch TV?a. 12 hours b. 16 hoursc. 28 hours d. 36 hours Click for next slide

  13. 5. What is the best term that refers to a short catchy phrase used in advertising to promote a product? a. marketing b. target audience c. commercial d. slogan Click for next slide

  14. 5. What is the best term that refers to a short catchy phrase used in advertising to promote a product? a. marketing b. target audience c. commerciald. slogan Click for next slide

  15. 6. In this 2006 Pepsi commercial, 3 persuasive techniques are being used. Watch the commercial and identify 2 of the 3 persuasive techniques.Click here for the commercial. Be sure to click CLOSE inYouTube to return to this game. Click for next slide

  16. 6. In this 2006 Pepsi commercial, 3 persuasive techniques are being used. Watch the commercial and identify 2 of the 3 persuasive techniques. 1. testimonial2. loaded words and pictures3. name calling Click for next slide

  17. 7. Complete the following sentence with the correct term:Advertising techniques that try to influence a person to purchase a product or service are called ______________________. Click for next slide

  18. 7. Complete the following sentence with the correct term:Advertising techniques that try to influence a person to purchase a product or service are called persuasion techniques orpersuasive techniques. Click for next slide

  19. 8. In this 2010 Axe commercial, 4 persuasive techniques are being used. Watch the commercial and identify 2 of the 4 persuasive techniques.Click here for the commercial.Be sure to click CLOSE inYouTube to return to this game. Click for next slide

  20. 8. In this 2010 Axe commercial, 3 persuasive techniques are being used. Watch the commercial and identify 2 of the 4 persuasive techniques.1. Romance2. Image3. Loaded words and pictures4. Unsupported generalities Click for next slide

  21. 9. TRIVIAStarting on January 2, 1971, what product was banned from advertising on television and radio? Click for next slide

  22. 9. TRIVIAStarting on January 2, 1971, what product was banned from advertising on television and radio?Cigarettes (smoking) Click for next slide

  23. 10. In this 2010 Snickers commercial, 4 persuasive techniques are being used. Watch the commercial and identify 2 of the 4 persuasive techniques.Click here for the commercial.Be sure to click CLOSE inYouTube to return to this game. Click for next slide

  24. 10. In this 2010 Snickers commercial, 4 persuasive techniques are being used. Watch the commercial and identify 2 of the 4 persuasive techniques.1. Fun2. Plain Folks Approach3. Loaded Words and Pictures4. Testimonial Click for next slide

  25. 11. Complete the following sentence with the correct term:Lengthy advertisements on television that use testimonials and lots of detailed information about a product are called ______________________. Click for next slide

  26. 11. Complete the following sentence with the correct term:Lengthy advertisements on television that use testimonials and lots of detailed information about a product are called infomercials. Click for next slide

  27. 12. Which persuasive technique would show that using a product will make you look better?a. romance b. image c. fun d. testimonial Click for next slide

  28. 12. Which persuasive technique would show that using a product will make you look better?a. romanceb. image c. fun d. testimonial Click for next slide

  29. 13. Which persuasive technique is being used in a commercial for an amusement park that shows a child smiling and laughing on the rides?a. romance b. image c. bandwagon d. fun Click for next slide

  30. 13. Which persuasive technique is being used in a commercial for an amusement park that shows a child smiling and laughing on the rides?a. romance b. image c. bandwagond. fun Click for next slide

  31. 14. TRIVIAIn what year did the first cell phone commercial air on television? a. 1989 b. 1986 c. 1983 d. 1980 Click for next slide

  32. 14. TRIVIAIn what year did the first cell phone commercial air on television?a. 1989Click here to see what cellphones were like in 1989.Be sure to click CLOSE inYouTube to return to this game. Click for next slide

  33. 15. Can you identify the product in this commercial? What helped you to recognize the product?Click here for the commercial.Be sure to click CLOSE inYouTube to return to this game. Click for next slide

  34. 15. Can you identify the product in this commercial? What helped you to recognize the product? The product is NIKE. The slogan“Just Do It” and the Nike trademark helped you to recognize the product. The name Nike was nevermentioned in the ad. Click for next slide

  35. Congratulations!You have completedMEDIA IQ. Your score:15 correct – EXPERT 10-14 correct- ADVANCED 5-9 correct– INTERMEDIATE 0-4 correct- BEGINNER Click for next slide

  36. References Axe twist Commercial. (2010). Retrieved August 6, 2010 from http://www.youtube.com/watch?v=_grNoowseQE CentelCommercial. (1989). Retrieved August 6, 2010 from http://www.youtube.com/watch?v=ptbJZ9HBw2k Jackie Chan Pepsi Commercial. (2006). Retrieved August 6, 2010 from http://www.youtube.com/watch?v=vHM3_3BMGFc Movie Adventure2 Sound. Retrieved August 5, 2010 from Clip Art. Nike Commercial. (2007). Retrieved August 6, 2010 from http://www.youtube.com/watch?v=Pp5dZZBKTXQ Click for next slide

  37. References (continued) Snickers Commercial. (2010). Retrieved August 6, 2010 from http://www.youtube.com/watch?v=X1Sv_z9jm8A Teens watching TV image. Retrieved August 5, 2010 from http://abcnews.go.com/Health/Healthday/story?id=6790085&page=1 Television and Health. Retrieved August 6, 2010 from http://www.csun.edu/science/health/docs/tv&health.html TV image. Retrieved August 5, 2010 from http://mediamemo.allthingsd.com/files/2010/05/google-tv-ads.png Click for next slide

  38. Directions for Using Media IQ Game in Communications Class “Media and Persuasion” is a topic we cover in late spring in 6th grade Communications. Media and Persuasion is an integrated unit that challenges 6th grade students to understand the influence of the media and to identify and use persuasion techniques. The Media IQ game would be used prior to creating their final product for the unit. The purpose of the game is for students to review key terms and to practice and apply learned concepts in novel situations, such as analyzing unfamiliar advertisements. Media IQ is meant to be played individually so that students can self-assess their learning. Answers are provided after each question. Click for next slide and the Answer Key

  39. Answer Key for Media IQ • 1. b • 2. c • 3. a • 4. c • 5. d • 6. testimonial, loaded words and pictures, name calling • 7. persuasion techniques or persuasive techniques • 8. romance, image, loaded words and pictures, unsupported generalities • 9. cigarettes, smoking • 10. fun, plain folks approach, loaded words and pictures, testimonial • 11. infomercials • 12. b • 13. d • 14. a • 15. Nike, Nike slogan “Just do it”, Nike trademark

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