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Coaching Trends Trayton Vance. What are you noticing?. Current Climate. VUCA. Volatile Uncertain Complex Ambiguous. Confusion, Complexity, Change. Anxiety, Frustration, Fear, Hope. Thriving to Surviving. Performance = Potential - Interference. Confusion, Complexity, Change.
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Coaching Trends Trayton Vance
VUCA • Volatile • Uncertain • Complex • Ambiguous
Confusion, Complexity, Change Anxiety, Frustration, Fear, Hope
Confusion, Complexity, Change Global Scale
So what does this mean for Coaching?
Coaching Market • 20 Years young • $2bn global revenue • Growing at 25% pa • Although Western Europe only 19% • Still in ‘Start Up’ phase
Start Up to Mature Market • Splintered and confused market • Scaled for capital investment to enable growth • Start to see Global consolidation • Western models will undoubtedly dominate • Coaching will become commoditised • Price mot quality will become the key driver
From Generalist to Specialist • Generalist - I am a Coach • …to Specialist • Executive, Life, Business Coach • Health, Debt, Maternity Coach
From Complexity to Creativity • Client knows the answer • Client doesn’t know the answer • Client needs the answer – NOW!
From Coaching to Collaboration • Executive, Remedial, Demanded, Expected • Individual to Team Coaching • Organisational context: change , increase sales, customer engagement • Group & Community Coaching • Online & Offline Coaching • Self Help
From Art to Science • Scientific research on coaching is on the rise • Neuroscience will over take psychology as a primary resource of information on how the mind works • Coaching will become a science as well as an art…
Human Doing to Human Being • Who are we coaching? • Gen X? • Who will we be coaching? • Gen Y, Generation We, Millennials? The Facebook era is upon us…
Method • Face to Face • Telephone • Skype • Email • Online • Virtual • Avatar
@coachingfocus trayton@coaching-focus.com T: 0117 344 5009 M: 07977 421 533