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Publisher’s Summit

Publisher’s Summit. Understanding Your Consumer Audience. Wendy Josefsberg, Senior Vice President David Shronk, Vice President May 14, 2013. Today’s Agenda. comScore Overview Review of the complexities of the multi-platform world EHS Audience Overview

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Publisher’s Summit

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  1. Publisher’s Summit Understanding Your Consumer Audience Wendy Josefsberg, Senior Vice President David Shronk, Vice President May 14, 2013

  2. Today’s Agenda • comScore Overview • Review of the complexities of the multi-platform world • EHS Audience Overview • Health Advertising challenges and successes • Questions

  3. comScore Brings it Together PC/Mac Tablet • Gaming TV Smartphone V0113

  4. comScore 2 Million Person Global Panel Comprehensive View of Digital Consumer Behavior TV PC Gaming Server Smart phone POS Tablet V0113

  5. Tag, Tag, Tag! The more we observe, the better the numbers get. So..

  6. We Provide Insights and Actions • We are an internet technology company that measures what people do as they navigate the digital world – • and turns that information into insights and actions for our clients to maximize the value of their digital investments. V0113

  7. Analytics for a Digital World™ Audience Analytics Advertising Analytics Digital Business Analytics Mobile Operator Analytics comScore • MediaMetrix® comScore AdEffx™ comScore DigitalAnalytix® comScore Subscriber Analytix™ V0113

  8. Providing Analytics For More Than 2,100 Clients Globally Media Agencies Telecom/Mobile Financial Retail Travel CPG Health Technology V0113

  9. Who is consuming what content across various platforms? • And how many of them • are there? comScore helps answer…

  10. How do they engagewith this content? and...

  11. How can one monetize this audience and drive strategic growth? even...

  12. In one day, CONTENT is consumed across multiple DEVICES by the same PERSONDevice usage correlates with time of day Tabletspopular at night PCsdominate working hours Mobile duringthecommute Early Morning(7am – 10am) Late night(12am - 7am) Daytime(10am – 5pm) *Note: This represents percent among owners of each device Source: comScore Device Essentials, Monday, Jan. 21, 2013

  13. Source: comScore MobiLens & TabLens U.S., 2003-2012 In 2012: Smartphones reached 120 million users, up nearly 30%Tablets reached 50 million users, in two years

  14. Smartphone ownership alone is projected to surpass the desktop in coming year Number of Global Users (Millions) Desktops Smartphones • Source: Morgan Stanley Research

  15. Digital Consumption: it’s not just about how many more unique visitors there are, but also about how those people are engaging online. Millions of UVs +5.9% 168M view health content (71%) Total Minutes +127.7% • Source: comScore Media Metrix® (March 2012) vs. Media Metrix® Multi-Platform (March 2013)

  16. Source: comScore Media Metrix® Multi-Platform, U.S., March 2013 On average, the top 25 digital media properties extended their reach via mobile channels by 50% 1 2 3 51.2% 10

  17. How many incremental visitors come from mobile channels?33.3MM Unique Visitors consume content EXCLUSIVELY from mobile Health Category Publishers 33.3MM • Source: comScore Media Metrix®Multi-Platform, U.S., March 2013

  18. Among mobile researchers 1/2 of people who own a mobile device use it for health research due to ease of use &convenience • Source: comScore Custom Research – Jan 2013 Total n=1094 • Why do you use your tablet for health research?

  19. Health Category Publishers reach over 60% of Mobile visitors • Source: comScore Mobile Metrix (March 2013)

  20. Source: comScore Media Metrix® Multi-Platform, U.S., March 2013 Multi-platform consumption is today’s new reality:Nearly 1 in 2 minutes is now spent beyond the PC 53.3% 46.7%

  21. Average time on health sites increased at over 3x the rate of the total internet in the past year Mins/UV +6% +20% • SOURCE: COMSCORE MEDIA METRIX, JANUARY 2013

  22. eHealthcare Solutions Full Consumer Network has experienced amazing growth year over year • comScore Media Metrix, March 2012- March 2013 • Unique Visitors: +45% (21MM- March 2013) • Minutes: +35% (91MM- March 2013) • Page Views: +65% (105MM- March 2013) • Visits: +55% (41MM- March 2013)

  23. eHealthcare Solutions has an incredibly loyal audience 66% of the eHealthcare Solutions Full Consumer Network NEVER visited WebMD Source: comScore Media Metrix, April 2013

  24. EHS Consumer Network has a young visitor base… • Source: comScore Media Metrix® U.S., March 2013

  25. And more importantly, they have money to spend… • Source: comScore Media Metrix® U.S., March 2013

  26. Let’s find out more about this young and affluent visitor base… • Source: comScore Plan Metrix, U.S., March 2013

  27. The eHealthcare Solutions Full Consumer Network audience is 16% more likely to buy an auto in the next 6 months • Source: comScore Plan Metrix, U.S., March 2013

  28. Source: comScore AdMetrix March 2013 • Health advertising continues to grow and is more measurable than ever

  29. In 2012, the industry began measuring viewability metrics to understand beyond server log data and better quantify the percent a campaign was viewable and the average viewable time. • Source: comScore AdMetrix March 2013 (April – December 2012) • …this represents a large opportunity as online Health advertisements represent 3% of display ads.

  30. We measured 1.3 billion pharma impressions across 15+ brands and manufacturers for viewability and found… 32.8% percent were never viewable… …68% that were viewable, were viewable for less than 5 seconds. This represents an immediate optimization opportunity

  31. Source: comScore AdMetrix(April – December 2011 vs. April – December 2012) While Health Advertising is growing, it’s growing at a slower pace than the Total Internet

  32. Source: comScore AdMetrix(April – December 2011 vs. April – December 2012) The challenge for Health Media is that non endemic sites are capturing greater Health Marketing

  33. Source: comScore AdMetrix (April – December 2011 vs. April – December 2012) Health-related Publishers continue to outpace the Total Internet

  34. Should EHS continue to explore non-endemic advertisers? 28MM Impressions 27MM Impressions 23MM Impressions Ad Metrix- January 2013- March 2013- Health Info Sites

  35. Source: comScore AdMetrix(April – December 2011 vs. April – December 2012) EHS Health Advertising is growing at TRIPLE DIGIT rates:Advertisers trust EHS for their placements

  36. Questions?

  37. Thank You Wendy Josefsberg, Senior Vice President wjosefsberg@comscore.com David Shronk, Vice President dshronk@comscore.com

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