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Don’t Make Me Think

Don’t Make Me Think. Magen Hovagimian MFC 215. Krug’s First Law of Usability. “Don’t make me think!” The simpler, the better People should be able to understand how to use the website without having to put too much effort into thinking about it. Instant Recognition of the Purpose

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Don’t Make Me Think

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  1. Don’t Make Me Think Magen Hovagimian MFC 215

  2. Krug’s First Law of Usability • “Don’t make me think!” • The simpler, the better • People should be able to understand how to use the website without having to put too much effort into thinking about it. • Instant Recognition of the Purpose • The objective is to make it as obvious as possible • Simplicity gives a website the appearance of being better • Virtually effortless and saves time

  3. Krug’s Second Law of Usability • “It doesn’t matter how many times I have to click, as long as each click is a mindless, unambiguous choice.” • Websites should focus on the number of clicks • The fewer clicks it takes a user to get to what they are looking for, the better they will view the site

  4. Krug’s Third Law of Usability • “Get rid of half the words on each page, then get rid of half of what’s left.” • Reduces noise level of a page • Makes useful content more prominent • Makes the pages shorter, allowing users to see more of each page at a glance without the need to scroll. • NO Happy Talk • Users don’t have time for “small talk”

  5. Usability Testing • Though a designer may believe that their webpage is simple and user friendly, it is still crucial to observe how users are traveling through their website. • Usability Test • One user at a time is shown something and asked to either figure out what it is, or try to use it to do a typical task. • If you want a great site, you need to test. • Testing is something that needs to be done constantly: you make something, test it, fix it, and test it again.

  6. Contact Information • Magen Hovagimian • magenhov@buffalo.edu • (716) 997-8412

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