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MADE IN POLAND. presented by: Mrs ILONA ANTONISZYN-KLIK Deputy Minister of Economy Republic of Poland . November 6, 2013, Tel Aviv. LEADING SECTORS OF THE POLISH ECONOMY. ECONOMIC GROWTH AND LABOR PRODUCTIVITY. Significant growth potential,
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MADE IN POLAND presented by: MrsILONA ANTONISZYN-KLIK Deputy Minister of Economy Republic of Poland November 6, 2013, Tel Aviv
ECONOMIC GROWTH AND LABOR PRODUCTIVITY • Significant growth potential, • Dynamic increase in labor productivity – one of the highest in the EU • work management improvements • Introduction of new technologies • Investment in human capital • Over the past 16 years Poland has registered higher GDP per capita growth than the other EU states and the US GDP per capita growth in Poland, EU27 and in the USA in 1996-2014* Source: Eurostat
INCREASE IN POLISH EXPORT VALUE • 9-fold export increase over the last 18 yeasr – from 15,5 to 146 billion euro • Changes in export structure: • Increasing share of technically advanced goods, • Increasing number of knowledge-based services rendered • Key export products: • machinery and electrical equipment – 23,71% • means of transportation and parts thereoff – 14, 26% • base metals – 11,72% • plastics and rubber – 7,08% • Main trading partners: • Germany - 25,1% • United Kingdom - 6,8% • Czech Republic- 6,3% • Increase in exports to the East-Central Europe countries is further projected.
DIRECT FOREIGN INVESTMENTS IN POLAND • Poland ranks 4th in terms of investment attractiveness in Europe and 14th in the world. • First rank in terms of investment attractiveness in East-Central Europe • The increase of investment project number by 22 % - the highest growth among the European countries • New investment projects mainly in the modern fields: • business process outsourcing (BPOs), • shared services centers, • ITC technologies, • automotive industry, • R&D, • aerospace, *the newst survey of UNCTAD (2013) **Ernst & Young’s report (2013) and Best Countries for Business report, Bloomberg 2013
POLAND’S ATTRACTIVENESS TO FOREIGN INVESTORS • One of the largest European consumer markets • stable internal demand • access to qualified human resources • low labor costs • Stable and innovatine financial sector • Warsaw Stock Exchange – the largest stock eschange in the East-Central Europe, • one of the world leaders in contactless (by proximity cards) payment systems • over 16 million proximity cards users *National Bank of Poland’s data as of 1st quarter of 2013
POLAND IS ALSO THE LARGEST FOREIGN INVESTOR AMONG THE EAST-CENTRAL EUROPEAN COUNTRIES* * UNCTAD (2012)
THE FOOD INDUSTRY • Modernization as well as technical and organizationalimprovements • Productionstructuresimilar to those of highly-developedcountries • Competitive and renowned - on many foreign markets - products • 358.000 peopleemployed – 14,5% of overallemploymentinthe industry sector* • 14,2% of the global output of thePolish manufacturing sector *data as of 2012 (Central Statistical Office)
THE VALUE OF THE POLISH FOOD MARKET AMOUNTED TO 55 BILLION EUR IN 2012
EXPORT POTENTIAL • Threefold increase in agri-food exports over the last 9 years • Changes in export structure • decreasing exports of agricultural commodities, • growing volume of processed agricultural products • Most promising sectors: • meat • dairy • fruit and vegetables • confectionary • secondary cereals processing • Strenghts: • cost-price competitiveness • high quality • taste The value of exports of selected agricultural product groups in Poland in 2011, in millions of eurosSource: The food sector in Poland in 2011, Polish Information and Foreign Investment Promotion Agency
THE POLISH DEFENSE MARKET • Centered around the Polish Defense Holding (former BUMAR) • 40 companies • 10.000 people employed • The ongoing consolidation of the sector • Dynamic growth of the sector is projected • Attractive offer: • anti-air raid and anti-missile defense systems, reconnaissance and command systems, balistic protection, • different types of weapons: pistols, rifles and sniper rifles • armored vehicles, ammunition and rackets
EXPORT POTENTIAL • Increasing investments in R&D, • The Polish Defense Holding features second highest– among the Polish companies – spending on R&D in Poland, • 130 billion PLN assigned to the modernization of the Polish Army over the next 10 years • Significant growth in export opportunities of the sector *ranking of the Economics Institute of the Polisf Academy of Sciences/ 2012
THE POLISH MEDICAL TOURISM MARKET • Modern diagnostic and therapeutic equipment • Main services rendered: broad range, high quality, short waiting lists, • Most popular services: • dental treatment • plastic surgery, eye surgery • cardiac surgery • orthopedics • esthetic medicine • rehabilitation • Medical staff: • highly qualified • familiar with foreign languages • friendly • Attractive prices - often half the price asked by the Western European countries • 300.000 patients annually • annual turnover of 190 million PLN
EXPORT POTENTIAL • Anticipated annual growth: 13-15% • Second - after Hungary – most visited country in terms of dental treatment tourism • Export highlights: • Polish sports orthopedics • complex heart surgeries • treatment of hearing disorders • Years of experience in SPA services • over 40 health resorts • 600 wellness and SPA resorts • seaside, lakeside and mountain resorts • natural treasure – minaral and healing waters • unique microclimate Visitors by country of origin source: tourmedica.pl
THE VALUE OF THE POLISH MEDICAL SERVICES MARKET IS ESTIMATED AT 7,1 BILLION EUR
CLOTHING, ACCESSORIES AND LEATHER GOODS MARKET • Market structure: • mainly SMEs • traditional, family-operated companies • 39.000 pleople employed in textile production, • almost 79.000 employed in garment production, • nearly 20.000 in leather goods production, • 6,8% of the overall employment in the Polish industry sector • the growing importance of the Eastern Poland macroregion: • production of popular on Western markets underwear • a wide range of designs, decorations, colors, styles, prices and sizes,
EXPORT POTENTIAL • ability to compete effectively with foreign companies • qualified staff, • increasing quality of products, • investment in modernization of production lines • modern machinery • changes in production patterns • growing customer awareness, demand for quality products of niche manufacturers • Export highlights: • jackets • hosiery for men • dresses and skirts • throusers and shorts for men • two-piece dresses • ensembles for women and suits for men
THE POLISH CLOTHING AND FOOTWEAR MARKET WAS WORTH 6,9 BILLION EUR IN 2012
THE MINING EQUIPMENT AND MACHINERY MARKET • One of thetraditional, innovative, and sustainablesectors of thePolisheconomy • More than 1000 enterprises • Four major capital groups, listed on Warsaw • Stock Exchange: • Famur S.A., • Kopex S.A., • Fasing S.A. • Bumech S.A.
EXPORT POTENTIAL • Supplies to the major mining operations throughout the world • Varied offer: • machinery and equipment for open-cast and underground mining • transportation systems, • hydraulic and pneumatic drives, • gas detection systems, • ventilation systems, • air conditioning systems, • mine rescue equipment,
COSMETICS INDUSTRY • The most commercially sucessful products: • beauty products for men, • dental care products, • hair-removal products, • make-up removers, • High-quality educational institutions • Poland is one of the two European countries that offer Cosmetology as a degree course (at a university level),
THE TOTAL VALUE OF THE POLISH COSMETICS INDUSTRY WAS ESTIMATED AT 3,4 BILLION EUR IN 2012
EXPORT POTENTIAL • 6th rank in Europe in terms of export value – 5-fold increase over the last 10 years • Products available on 130 markets, even remote ones, such as: • Trinidad and Tobago • New Zealand • Chile • United Arab Emirates • Alternative to established brands: • innovation • attractive prices • high quality • Extensive R&D • microbiological and physico-chemical tests • dermatological tests Destinations of the Polish cosmetics exports in 2011. Source: Central Statistical Office
THE POLISH PROTECTION AND PRESERVANCE OF MONUMENTS MARKET • The industry includes • conservators of historic buildings • archeologists • manufacturers of stone and building materials
EXPORT POTENTIAL • Highly-specialized companies: • comprehensive service and support • rich experience • The Polish archeologists and conservators working all over the world, participated, inter alia, in the renovation of: • Merefnebef’s tomb, • reliefs and paintings discovered in Saqqara, Egypt, • several churches in the Old Dongola, Sudan • virtual reconstruction of the destroyed temple of the PharaohTuthmosis III at Deir el-Bahri in Upper Egypt
THE POLISH CONSTRUCTION MARKET • Main development drives: • road investment projects • rail infrastructure investments • construction of sports facilities • Significant contribution of the European Football Championships in 2012 (hosted by Poland and Ukraine) to the development of construction market • Many Polish construction materials and services recognizable around the world • Highly competitive, innovative products: • high quality • attractive prices
Construction is a keysector of thepolisheconomy, constituting 12% of the national GDP and providingjobs to 12 % of alltheemployed.
EXPORT POTENTIAL • Most appreciatedabroadPolish construction products : • ceramics and fittings • construction chemicals • woodwork (floors, stairs) • plate • roofings • mortars • finishing materials • Large export potential of heating elements improvingthe energy efficiency • Most wanted services: • of geodesists and geologists • repair and assemblyworks • works on the buildingfacades and on electrical installations • construction works • photovoltaic and solar services • interior design Main recipients of the Polish exports. Source: Central Statistical Office
THE POLISH WOODWORK (WINDOWS AND DOORS) MARKET • one of the most innovative sectors of the Polish economy • 14,4 million windows and doors sold in 2012 • products with identical quality to those offered by leading global companies, yet • with slighly lower prices
EXPORT POTENTIAL • 1st rank in the EU in terms of export value • 50% of sector exports – PCV doors and windows, • Leader in roof windows - about 40% of the global production • Strenghts: • ever increasing quality • broad range of products • innovative solutions • ecology and energy efficiency • safety Structure of the Polish woodwork exports in 2011. Source: ASM, Centre for Research and Analysis
In 2012, for the first time in history, the value of THE Polish exports of windows and doorsexceeded 1 billion euros.
THE POLISH MEDICAL AND MEASUREMENT DEVICES MARKET • Competitive products: • high, certified qulity • advanced technology • high reliability • long life • only certified materials used (surgical instruments) • 1,2 billion EUR – the market value in 2011 r. • Dynamic growth rate at 22% annually • 36 industrial and technology parks (creation of additional 28 parks is planned) • Projected annual growth rate at 25% (since 2013) The value of the Polish medical market in the years 2009 – 2014 in mio EUR. Source: PMR Publications, 2012 r
EXPORT POTENTIAL • Main trading partners– Germany (148 million EUR annually) and the other EU countries • most desired products: • bioelectronic apparatus, • electrosurgical, telemedicine and audiovisual communications systems • infusion pumps • operation room lamps • cardiomonitors • defibrillators with monitoring function • medical furniture • radioisotopes • software Structure of the Polish medical equipment exports in 2011. Source: UN Comtrade
Thevalue of medical devices exportsincreasedfrom 13,73 to 387 millioneurovertheyears 1992-2011
THE YACHT AND PLEASURE CRAFTS MARKET • 900 companiesofferingemployment to 35.000 people (2011), • productioncapacity – 22.000 vessels per year • main products: • motor boats 6 to 10 metersinlenght • motor boatsup to 9 metersinlenght – Poland issecondonly to US intheirproduction • Strenghts: • modern and innivativetechnologies and designs • high quality and perfectfinishing • attention to details • modern trends • latestdesigns
the POLISH LUXURy YACHTS CAN BE FOUND IN marinas of Monte carlo, miami and many more
EXPORT POTENTIAL • 90% of production is meant for export • Most desired boats: • economic vessels- up to several thous. EUR • luxury yachts- several million EUR • Main markets: • Western Europe • Scandinavia • Mediterranean countries Value of the Polish exports in 2006-2011 in mio EUR Source: Central Statistical Office, 2012 r.