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Promoting Your Brand Online: Harvard Clinical Research Institute Case Study

Explore how iMarc collaborated with HCRI to enhance branding, design, and content management, leading to improved online presence and growth. Learn about the strategic objectives, website architecture, and key success factors in this insightful case study.

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Promoting Your Brand Online: Harvard Clinical Research Institute Case Study

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  1. Promoting your brand on the webCase Study:Harvard Clinical Research Institute Nils Menten, iMarc Dane Vannatter, HCRI

  2. Introduction • Client: Harvard Clinical Research Institute • Web site: http://www.hcri.harvard.edu • HCRI is a not-for-profit 501(c)3 corporation that works with physicians and industry sponsors to advance patient care through world-class clinical research. • HCRI is a joint venture of Harvard Medical School and Partners Healthcare • iMarc is a full service web agency, providing strategy, planning, branding, design, programming, hosting and support.

  3. HCRI Overview • History • Evolution of business • Harvard tie-in • Branding

  4. Web Site: Before

  5. Process • Strategy & Planning • Deliverable: Site architecture and specifications document • Design • Deliverable: User interface designs • Program and Build • Deliverable: Completed web site with content management tools • Launch & Support • Allow time for post-launch updates

  6. Strategy & Research • Needs analysis and interviews • Web traffic analysis • Competitive benchmarking • Presentation of findings

  7. Architecture & Planning • Information architecture • Key web page wireframes • Content development plan • Schedule • Development site for collaboration

  8. HCRI Strategic Objectives • Business development • Recruitment • Content management • Strengthen branding with great design

  9. Web Site Architecture

  10. Wireframe: Homepage

  11. Wireframe: Services

  12. Branding • Considerations • Harvard tie-in and style pick-up • Evolving the brand presentation • Deliverables

  13. Collaboration: Dev Site

  14. Collaboration: Wiki

  15. Design

  16. Before

  17. Process Recap Strategy & planning Design Program & Build Launch and Support Success Factors: Clear roles Defined objectives Empowered client team Schedule & milestones Photos and quality content, including content strategy Summary Result:Evolved branding and online presentationsupport growth and recruitment

  18. Q&A www.imarc.net www.hcri.harvard.edu

  19. Thank you!

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