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Tech Talk 2012

Tech Talk 2012. Incorporating Social Media in Journalism Instruction Michelle Carr Hassler College of Journalism and Mass Communications mhassler3@unl.edu. Social media/tech tools. Twitter RSS Social bookmarking Organization – Dropbox & GoogleDocs

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Tech Talk 2012

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  1. Tech Talk 2012 Incorporating Social Media in Journalism Instruction Michelle Carr Hassler College of Journalism and Mass Communications mhassler3@unl.edu

  2. Social media/tech tools • Twitter • RSS • Social bookmarking • Organization – Dropbox & GoogleDocs • Multimedia class blog, which offers resources and a place where students post story pitches • Jing for providing audio feedback

  3. Twitter use • More than 175 million users. • Up from 58 million in 2009. • Adding 370,000 a day!

  4. How journalists use it • Engage audiences, create community. • Connect with people, sources. • Develop personal brands. • Link to their work. • Crowd source content. • Get questions answered. • Provide real time news.

  5. How students can use it • Following leaders in industry and the academy. Staying current. • Connect and network with professionals or other students. • Research and find sources. • Collaborate. • Study it as a way to distribute news. • Practice distributing news through Twitter.

  6. Research • Many intelligent people are tweeting and willing to share their ideas. • Insight into the “social” aspects of communication. • Gain background for interviewing or writing • Verify information • Develop story ideas

  7. Twitter as a news source • News travels fast. • Osama bin Laden’s death: 12.4 million tweets an hour. • Sense of immediacy.

  8. Live tweet assignmentfor capstone multimedia journalism course • Students have to select an event or speech to cover live by tweeting about it on the college’s news site Twitter account. • After tweeting the story, they have to write a follow-up story and post that to the college’s news website. • Booklet with live tweet assignment • Rubric for live tweet assignment

  9. How it worked • Real world examples • Practice assignment • Targeted types of stories • Other reporting tools -- RSS

  10. Live tweeting principles • Live twitter stream is considered a story – it needs a beginning, middle and end. • Use a hashtag. Automatically groups tweets identified with that hashtag, making topic search easy. • How to demonstrate hashtags: • Twitterfall • Hootsuite

  11. Live tweeting principles • Each tweet should cover one point at a time. • Think subjects, verbs (like headlines). • Strive to make each an understandable, self-contained message. • Be a careful observer and have an eye open for novel and important information that might be relevant to your audience.

  12. Live tweeting tips • Use good grammar. • Punctuate for clarity. • Always be professional. • Avoid using exclamation points, emoticons, jargon and slang (including LOL)

  13. Ethics still apply • Verify before you Tweet. • Admit what you don’t know. • Credit what you’re using. • Remember it’s public. • Tweets can be libelous.

  14. What didn’t work • Follow-ups were tricky • Mechanical errors • Photos were weak • Logistics failed at times

  15. Why it matters • They learn social media tools • They use mobile tools • They learn to be discerning • They learn power of immediacy

  16. How it can be used in other classes • Editing practice: Mimics headlines • Reporting: Reinforces basics • Great way to practice brevity and clarity in any type of writing writing

  17. How can be used in other classes • Study new narrative forms • Tweet a day – a running diary; followed by a compilation or a new perspective • Fiction writing via Twitter • Writing very short fiction is not new. Ernest Hemingway once wrote the following six-word story: • “For sale: baby shoes, never worn.” 

  18. Twitter: A research and reporting tool • Brain picking • Muck Rack is compiled of real-time Twitter activity by journalists. • Top 50 creative writers on Twitter. • Connect with writers, editors, publishers on Twitter • We Follow – theology; politics • Twitter lists • To help with reporting and/or research by • Quickly learning about the topic and staying current – News21 food safety project. • Finding sources • Developing story ideas and paper topics

  19. Hashtags • Study the ways communities communicate • Pulse on communities • #LNK • #UNL • #OMA • #immigration

  20. Other Twitter resources • Mashable’s guide • Twitter for Journalists • 20 Tips for Journalists • 10,000 Words Twitter etiquette • 10 commandments Twitter for newsrooms • #TfN

  21. Learning about a topic and staying current • RSS readers help you quickly get up to speed on a subject • It pushes information to you and is a one-stop shop for • Blogs • Web sites • Searches • Twitter feeds

  22. RSS Readers • Google Reader • My Google Reader

  23. Social bookmarking • Keep online documents organized and have quick access to them • Offer a streamlined way to collaborate and share information – you don’t have to e-mail separate links • Help with discovery by allowing you to search the bookmarks of others interested in the topic

  24. Social bookmarking • Delicious

  25. Using social media digital tools • Digital tools links • Michelle’s multimedia course blog

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