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The 4 Ps of the Climate Change Story

The 4 Ps of the Climate Change Story. Journalists & Media people. The 4 Ps. Problems Publics Products Plan! can be adopted by media houses in coming up with communication strategy. 4Ps – Identify and Prioritise:. Problems – internal, external communication

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The 4 Ps of the Climate Change Story

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  1. The 4 Ps of the Climate Change Story Journalists & Media people

  2. The 4 Ps • Problems • Publics • Products • Plan! • can be adopted by media houses in coming up with communication strategy

  3. 4Ps – Identify and Prioritise: • Problems – internal, external communication • Publics – fishermen, political activists, editors, sales/general managers • Product – promos, radio/TV products, events • Plan – Opportunities, key dates, newspegs – e.g. Earth Day, World Env. Day, paid supplements

  4. Problems • Problems broken down into two themes: • Processes of Climate Change • Mechanics of GCC, science of GCC • Impacts of Climate Change - Sea level rise, global warming etc.

  5. Problems: processes • Fossil fuel burning link to CO2 and GhG • Greenhouse effect: What is it? • Global warming • Sea-level rise • Rainfall levels • Extreme weather • Human impact • 450 ppm – the ‘magic’ number

  6. Impacts: local story • Sea-level rise & coastal erosion • Saline intrusion – effects • Economic: farming, food, prices, jobs • Habitat loss – mangrove stress/loss, fauna • Tourism – Impact of CC on tourism • Weather – Temperatures/El Nino, La Nina

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