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Metamorphosis of Famous Logos

Their Story of Evolution and the Survival of the Fittest. Metamorphosis of Famous Logos. Let’s take a look at the origin of logos of different companies and how they evolved over time:.

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Metamorphosis of Famous Logos

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  1. Their Story of Evolution and the Survival of the Fittest Metamorphosis of Famous Logos

  2. Let’s take a look at the origin of logos of different companies and how they evolved over time: You’ve seen tech logos everywhere, but have you ever wondered how they came to be?Did you know that Apple’s original logo was Isaac Newton under an apple tree?Or that LG had a glass as its logo .Every logo has a story to tell.

  3. Apple Inc. A monochrome apple.

  4. The first Apple logo was a complex picture of Isaac Newton sitting under an apple tree. The logo was inscribed: “Newton … A Mind Forever Voyaging Through Strange Seas of Thought … Alone.”

  5. The first logo design was perceived to be a bit too complex and hard to view, so Regis McKenna worked on the logo some years later and added a "bite mark" to symbolize the concept of seduction of the customers and the marketplace in general.

  6. Next, the monochrome version was replaced with the rainbow-colored logo as a reference to the Biblical story of Adam and Eve in which the apple represents the fruit of the Tree of Knowledge.

  7. It brings to mind that people must pursue their dreams. While this was not initially a deliberate goal, it did encourage business and consumers to consider the Apple brand for the first time and was successful in generating increased profits.

  8. GoogleLogo with text

  9. In 1996, Stanford University computer science graduate students Larry Page and Sergey Brin built a search engine that would later become Google. • That search engine was called BackRub, named for its ability to analyze “back links” to determine relevance of a particular website. • Later, the two renamed their search engine Google, a play on the word Googol (meaning 1 followed by 100 zeros).

  10. International Business Machines • Logo with text

  11. In 1924, the company adopted the name International Business Machines Corporation.

  12. In the late 1940s, IBM began a difficult transition of punched-card tabulating to computers, led by its CEO Thomas J. Watson. To signify this radical change, in 1947, IBM changed its logo for the first time in over two decades: a simple typeface logo.

  13. In 1956, with the leadership of the company being being passed down to Watson’s son, Paul Rand changed IBM’s logo to have “a more solid, grounded and balanced appearance” and at the same time he made the change subtle enough to communicate that there’s continuity in the passing of the baton of leadership from father to son.

  14. IBM logo’s last big change - which wasn’t all that big - was in 1972, when Paul Rand replaced the solid letters with horizontal stripes to suggest “speed and dynamism.”

  15. LG Electronics

  16. LG began its life as two companies: Lucky (or LakHui) Chemical Industrial (est. 1947), which made cosmetics and GoldStar (est. 1958), a radio manufacturing plant. Lucky Chemical became famous in Korea for creating the Lucky Cream, with a container bearing the image of the Hollywood starlet Deanna Durbin.

  17. GoldStar evolved from manufacturing only radios to making all sorts of electronics and household appliances. • In 1995, Lucky Goldstar changed its name to LG Electronics . Life’s Good for them ever since.

  18. Microsoft

  19. In 1982, Microsoft announced a new logo, complete with the distinctive “O” . In 1987, Scott Baker designed the current, so-called “Pac-Man Logo” for Microsoft. The new logo has a slash on the ‘O’ that made it look like Pac-Man, hence the name.

  20. Motorola

  21. In the 1930s, Galvin started manufacturing car radios, so he created the name ‘Motorola’ which was simply the combination of the word ‘motor’ and the then-popular suffix ‘ola.’ • The company switched its name in 1947 to Motorola Inc. In the 1980s, the company started making cellular phones commercially.

  22. The stylized “M” insignia was designed in 1955. • The two aspiring triangle peaks arching into an abstracted ‘M’ typified the progressive leadership-minded outlook of the company

  23. Mozilla Firefox

  24. In 2002, Dave Hyatt and Blake Ross created an open-source web browser that ultimately became Mozilla Firefox. • At first, it was titled sPhoenix, but this name ran into trademark issues and was changed to Firebird.

  25. Again, the replacement name ran into problem because of an existing software. • Third time’s the charm: the web browser was re-named Mozilla Firefox.

  26. Prepared by : Siddhant P & Chakrapani C Guide: Chemmalar Shanmugam

  27. Acknowledgements: • http://arcagility.wordpress.com/2008/02/11/the-evolution-of-tech-companies%E2%80%99-logos/ • http://www.logoorange.com/logodesign-A.php

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