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Buy-Your-App-Physicians

Social media starts the conversation and turns your biggest fans into your greatest sales people. However, social networking, if left unattended, can lead to damaging consequences to your practice. We will show you how to deal with online critics, disgruntled patients or misinformation about your practice including the most effective way to mitigate negative comments.

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Buy-Your-App-Physicians

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  1. “Apportunity”

  2. LISA MARIE WARK, M.B.A. President: Buy Your App Founder/Owner: Lisa Marie Wark & Assoc. Founder/President: Revage Medical Spa, LLC Medspas.com Principle: Glow Spa, LLC SVP Marketing: Century Wellness Clinic SVP Marketing: Cancer Screening & Treatment Center of Nevada Affiliated Associations FoundingMember: Medical Spa Association Member: International Spa Association

  3. LISA MARIE WARK, M.B.A. President: Buy Your App Founder/Owner: Lisa Marie Wark & Assoc. Founder/President: Revage Medical Spa, LLC Medspas.com Principle: Glow Spa, LLC SVP Marketing: Century Wellness Clinic SVP Marketing: Cancer Screening & Treatment Center of Nevada Affiliated Associations FoundingMember: Medical Spa Association Member: International Spa Association

  4. Mobile Media Industry STATS • Mobile is predicted to be bigger than internet in FIVE years (Morgan Stanley, 2010) • The smartphone market is now larger than the PC market. (Source: IDC) • 62 percent of consumers use their smartphones to search for a store location or directions, 40 percent search for price and product information, 38 percent check the status of an order, and, while in store, 32 percent browse product reviews (2010 IDC Survey)

  5. Click to edit Master text styles • Second level • Third level • Fourth level • Fifth level

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  10. Mobile Apps Vs. Mobile Websites • Click to edit Master text styles • Second level • Third level • Fourth level • Fifth level

  11. Mobile Apps vs. Mobile Websites • Click to edit Master text styles • Second level • Third level • Fourth level • Fifth level

  12. Click to edit Master text styles • Second level • Third level • Fourth level • Fifth level

  13. Mobile Apps Vs. Mobile Websites • Click to edit Master text styles • Second level • Third level • Fourth level • Fifth level

  14. First to MarketMobile apps are no longer an option for small businesses—they're a Necessity and now Affordable… • Consumers are 51% more likely to purchase from retailers that have mobile-specific websites (via Mobile Shopper session at NRF 2011) • 73% of companies are planning an investment in mobile channels in 2012, with almost half planning to move into mobile commerce (Source: Econsultancy’s Customer Engagement Report) • 69% of retail executives said mobile is an important strategic initiative (Source: NRF 2010)

  15. 500,000+ iPhone Apps

  16. 400,000+ Android Apps

  17. Click to edit Master text styles • Second level • Third level • Fourth level • Fifth level

  18. Most Useful Apps • Click to edit Master text styles • Second level • Third level • Fourth level • Fifth level US Mobile Ad Spending Forecast, eMarketer, 2012.

  19. MAKE YOUR OWN MOBILE APP 800,000 New Smartphones Activated Daily 20,000 New Apps Go Live - Daily

  20. Apportunities DOCTORS • Many physicians now see mobile apps as an innovative, affordable way to reach out to more patients and become the resource for useful information and tools in their respective fields.

  21. THE BEST FEATURES FOR YOUR MOBILE APP

  22. Mobile Apps Features • Click to edit Master text styles • Second level • Third level • Fourth level • Fifth level

  23. Mobile Media How to Capture the Most Benefit out of your Mobile App Mobile App Features • One – Touch Dialing • Patient Forms to Fill Out via Smartphone • Photo Gallery (Before & Afters) • Push Notifications • QR Codes • Share/Social Media • Skype/Virtual Consultations • Bios • Loyalty Cards • Check in Coupons • Contact Information • GPS Directions • Interactive Feedback/Sales Campaigns • Location • Menu of Services • Gift Card Purchases

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  25. Mobile App Loyalty Cards • Click to edit Master text styles • Second level • Third level • Fourth level • Fifth level

  26. GPS Checking In • Click to edit Master text styles • Second level • Third level • Fourth level • Fifth level

  27. Checking in with GPS Features Integrates with Facebook • Click to edit Master text styles • Second level • Third level • Fourth level • Fifth level

  28. Mobile Media How to get the Most out of your Marketing Sell Gift Cards, skin care products, retail products Via Paypal Integration

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  30. Click to edit Master text styles Second level Third level Fourth level Fifth level Push Notifications

  31. Push Notifications 97% Open Rate

  32. Email Blasts 4% Open Rate

  33. QR “Quick Response” Codes • Click to edit Master text styles • Second level • Third level • Fourth level • Fifth level

  34. QR Codes 101

  35. QR Codes Marketing Strategy It is one the most effective marketing tool that connects you to your patients QR Codes are Immediate Connectors

  36. Local App Examples for Print Ads • Click to edit Master text styles • Second level • Third level • Fourth level • Fifth level

  37. QR Codes & Videos • Click to edit Master text styles • Second level • Third level • Fourth level • Fifth level

  38. Your QR Brand Dominates • Click to edit Master text styles • Second level • Third level • Fourth level • Fifth level

  39. DEMOGRAPHICS Who are your patients?

  40. Summarize Mobile Media • Most Effective Advertising in our Mobile world • Increases your brand awareness • Improves Patient Services • Gives your practice a competitive edge • Gives your practice immediate feedback from your patients on your services and products • Encourages your patient to share their experience with friends on social networks

  41. “Apportunity”

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