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HP DutchWorld 2008

HP DutchWorld 2008. 19 & 20 November 2008, NBC Nieuwegein. Background HP DutchWorld conference. Facts & figures HP DutchWorld. Bi-yearly conference with long history since 80’s  HP DutchWorld 2008 will be the 9 th edition Joint event of HP Netherlands and Interex Netherlands (HP usergroup)

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HP DutchWorld 2008

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  1. HP DutchWorld 2008 19 & 20 November 2008, NBC Nieuwegein

  2. Background HP DutchWorld conference

  3. Facts & figures HP DutchWorld • Bi-yearly conference with long history since 80’s HP DutchWorld 2008 will be the 9th edition • Joint event of HP Netherlands and Interex Netherlands (HP usergroup) • xBU (TSG, IPG, PSG) HP Netherlands conference flagship conference hosting several targeted events, round tables, conference • Largest IT conference in the Netherlands: • 3500+ attendees (CxO’s, IT mgmt, IT pro’s & partners) • 100+ break out sessions, round tables, executive meetings • Large exhibition floor with total HP portfolio and stands of 50+ key ISV’s, VAR’s, SI’s (participation of all strategic partners) • Track record with top keynote speakers • Massive communication before, during and afterwards in line with HP Business Technology strategy and HP B2B portfolio

  4. Al Gore Former VP USA & Nobel price winner Hermanden Blijker Top dutch (TV) chef Wim Kok Former PMNetherlands Roel Pieper Former CEO Tandem, VP Philips Johan Cruijff World’s best soccer player Hennie Wesseling CIO TNT Ben Verwaayen CEO BT Perluigo Collina Former Top Referee Wolfgang von Rueden CIO CERN Mr. J. Verhaegen Former CIO Rabobank Joop Alberda Olympic winning volleybal coach Keynote speakers at previous events....

  5. Succesful HP DutchWorld 2006:3214 attendees, 110 sessions, 52 ISV’s, avg. evalution: 7.6, avg. cost per attendee: 124 Euro

  6. HP DutchWorld 2008

  7. Target audience & objectives Target audience: • Dutch HP Global-, Enterprise-, Large Accounts • Medium sized accounts & prospects • HP business partners, solution partners, strategic alliances • Interex Netherlands members • Press & Analists Function level: • CxO’s of named accounts • Business management with IT interest • CIO’s & IT managers • IT architects & consultants • Other IT professionals Objectives: • 3000+ attendees HP customers, partners and press in 2 days • Lead generation • Thought leadership: position HP as world’s leading information technology company • Community building & networking • Participation of all relevant strategic alliances & partners: 40+ • Knowledge transfer around HP Business Technology strategy, total HP B2B portfolio ( products, software and services) • Platform for PR

  8. Conference framework • 20 November • Target Audience partner & IT • profesional focus: • HP authorized business partners & alliances • IT professionals & communities: i.e. • Developers, BCS systems, Security, HP software • OpenVMS, Document management etc. • Day program • Keynotes: HP EMEA VP speakers, closing by • Dutch celebrity • partner break out session • IT profesional seminars (day programs) • Lunch with management largest partners • Large exhibition floor with partners / • alliances • 1:1 executive meetings • Press meetings • 19 November • Target audience end user focus: • Customers (business mgmt & IT professionals) • Partners (Management, alliances, solution partners) Day program • Keynotes: HP Country manager, CEO/CIO NL • company, CIO Company, closing by Dutch celebrity • break out sessions (industry, management, • Technical) • Large exhibition floor with partners/alliances • 1:1 executive meetings • Press meetings • Evening program • HP Top Circle: exclusive CxO round table

  9. Communication & Theme Central theme: IT vs BusinessAdaptive EnterpriseTransformationTBD (Sustainable IT?) Concept: Battle of the brainsChange ChallengeMaison d’IT TBD Communication planning:

  10. Do more with less Finance • Planned total costs: 700000 Euro (versus 2006: - 15%) • Aspire HP NL cost per attendee: 120 Euro

  11. winning team for success HP DutchWorld Core team • HP: • Hanneke Kuipers (project /comms manager) • Ester van der Wal (event manager) • Dick van Gaalen (program manager) • Paula Boersma • Jeffrey Raskeyn • Interex: Goossen de Bruin (chairman) • Synpact: Remko Wouters (director)

  12. HP DutchWorld 200819 & 20 NovemberNBC NieuwegeinNetherlands

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