1 / 26

Tourist Attraction Signposting

Tourist Attraction Signposting. 12 th March 2012 David Douglas. Tourist Signposting Program. Tourist signs have white legend on brown background Their purpose is to: Indicate to visitors establishments, features or places that are major tourist attractions

liseli
Download Presentation

Tourist Attraction Signposting

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Tourist AttractionSignposting 12th March 2012 David Douglas

  2. Tourist Signposting Program • Tourist signs have white legend on brown background • Their purpose is to: • Indicate to visitors establishments, features or places that are major tourist attractions • Identify and guide visitors along touring routes • Welcome visitors to NSW and its tourism regions

  3. Sign examples

  4. Who’s involved? • The Tourist Signposting Program is a partnership between: • Destination NSW • Roads and Maritime Services (RMS), formally RTA • Both government agencies have specific roles • Contracted Secretariat • RTO and local government involvement

  5. Road Classification • State Roads: • Responsibility of RMS (funding and maintenance) • Regional Roads: • Maintained by councils with funding from RMS • Local Roads: • Responsibility of council (funding and maintenance)

  6. Key points to consider • Tourist signs are to assist visitors • Tourist signs are NOT a marketing tool for tourism operators • Signposting attractions raises expectations of road users

  7. Tourist Signposting Policy • The broad aims for the Tourist Signposting Manual are to: • Ensure that adequate, consistent signposting is provided for visitors • Outline criteria used to assess the suitability/eligibility of attractions for signposting • Introduce principles and standards for sign design and placement (Australian Standards)

  8. Tourist Signposting Policy • Individual attractions: museums, galleries, wineries etc • General criteria • Category specific criteria • Product categories: • Wine tourism regions • Historic towns and villages

  9. Tourist Signposting Policy • Version 4 about to be released, 3 minor changes • : • Horse riding category has been removed • New approach to signposting attractions from motorways • New approach to signposting National Parks

  10. Tourist Signposting Policy • Driving experiences: • Touring Routes • Tourist Drives • Visitor information services

  11. Tourist Signposting Policy • Numbered tourist drives

  12. Tourist Attraction Signposting Assessment Committee (TASAC) • Committee meets monthly in different regional areas • Assess new applications for signposting • Discuss any issues relating to tourist signs • Provides an opportunity for councils and tourism operators to find out more about signposting • Council engineers encouraged to attend

  13. Tourist Attraction Signposting Assessment Committee (TASAC) • RMS Region Location Date • Southern Shellharbour 21 March 2012 • Northern Coffs Harbour 18 April 2012 • South West Albury 16 May 2012 • Hunter Maitland 20 June 2012 • Western Moree 18 July 2012 • Sydney Windsor 15 August 2012

  14. Signposting Applications • Application process: • All applicants are encouraged to discuss their application with the TASAC Secretariat prior to lodging • Secretariat checks information and does preliminary assessment • Consultation with Tourism Manager/RTO • Application assessed at next TASAC meeting • Site inspection report requested • Applicant advised in writing

  15. Signposting Applications • Two step process: • Application assessed by TASAC • Sign design and placement assessed by RMS • RMS determines how many signs and locations • RMS • RMS will contact applicant to organise signs • Signs installed by RMS or Council at applicants cost • Signs normally installed within 2 months of receiving application

  16. Key points to consider • Eligibility is valid for 5 years • Eligibility criteria is to ensure consistency and standards so attractions meet the reasonable expectations of visitors • Signposting policy is industry endorsed (Tourism Managers) • NSW Tourist Signposting Program viewed as ‘Best Practice’ by other states

  17. Local Government Involvement Issues for Councils • Many attractions located on the local road network • Attractions signposted from classified roads must have follow up signs on local roads • Pressure on Tourism Managers to support local industry • Local signposting audit

  18. Tourist Signposting • Key messages • Tourist signs are to assist visitors, not tourism operators • Signposting tourist attractions raises the expectations of visitors • Destination NSW and councils need to work together to ensure visitors expectations are met

  19. Where can I find out more? • Destination NSW Corporate website • www.destinationnsw.com.au/TASAC • TASAC Secretariat • Angelini Planning Services • Ph 02 9967 0688 E: maria@apsplan.com.au • Policy issues • David Douglas – Destination NSW • Ph 02 9931 1483 E: david.douglas@dnsw.com.au

More Related